News
Casino Guru’s Safer Gambling Efforts Reach Record Awareness in Q3/2021
Thanks to Casino Guru’s long-term efforts in making iGaming safer and promoting sustainable gambling – which have been part of the project right from the start – it is clear that these endeavors are one of Casino Guru’s priorities.
The team’s separate projects like the Global Self-Exclusion Initiative, which seeks to improve responsible gambling tools available to players, and Casino Guru Academy, which aims to educate iGaming professionals for free, are a testament to that. Now that the topic of responsible and sustainable gambling is coming up more and more in the entire industry, these Casino Guru’s projects and initiatives are getting a growing amount of attention and awareness.
As a result, members of the Casino Guru team got a chance to represent the company and present their efforts to other industry leaders at some of the biggest iGaming events, including SBC Barcelona, iGB Affiliate Amsterdam, and the Discovery Conference organized by the Responsible Gambling Council, with even more conferences planned for the future.
As Casino Guru wishes to promote responsible gambling initiatives and push the industry to be more sustainable and safer for players, Simon Vincze, the company’s Responsible Gambling Projects Manager, has been featured the most. He’s attended a panel discussion related to responsible gambling at SBC Barcelona, gave a speech about sustainable approach to gambling from the side of affiliates at iGB Affiliate Amsterdam, presented the Global Self-Exclusion Initiative at the Discovery Conference, and will also talk about player protection and sustainability at the upcoming Sigma Europe conference in Malta.
Commenting on these public appearances, Vincze said, “We have been working on our responsible gambling projects for a long time now. I’ve been having fruitful remote discussions with iGaming stakeholders during the lockdowns, but it’s been great to finally talk about these important topics in person, both publicly and privately.”
He added, “I am thankful for these opportunities to go onto the stage and talk in front of a larger audience about the importance of sustainable gambling. On top of that, the conferences allowed me to get in touch with new people. These contacts can benefit our initiatives and help push them forward, and that’s one of my ultimate goals.”
In addition to Vincze, two other members of the Casino Guru team spoke publicly at SBC Barcelona. Petronela Kontos, Casino Guru’s Complaints Team Lead, also talked about responsible gambling, while Matej Novota, the team’s Head of Data & Complaints, talked about new regulations on the German market.
Casino Guru’s efforts are capturing the attention of the industry, as attested by being shortlisted at multiple iGaming award ceremonies, including the Award for Outstanding Contribution to Safer Gambling at Vixio Gambling Compliance Awards, Safer Gambling Initiative of the Year at iGB Affiliate Awards, as well as Affiliate of the Year at Sigma Europe Gaming Awards.
Vincze commented on these recognitions, “It’s an honor and joy for our entire team to see our endeavors recognized in this way. Not only does it reflect all the hard work we’ve been putting into pushing the industry to be better, but it also shows that our initiatives are heading in the right direction, and their potential impact is great. We will keep working hard towards making our goals a reality. Stay tuned!”
Affiliate Announcements
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.
Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.
“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”
She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.
“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”
Awards
Casino Guru takes the top distinction in SBC Awards 2024
Casino Guru has won the SBC Awards 2024 in the “Casino Affiliate of the Year” category, which was contested by 12 shortlists and, which was ultimately won by the company.
Casino Guru is the biggest database of online casinos and online casino bonuses with up-to-date information on thousands of online casinos on the internet, providing human-reviewed insight into individual casinos and devising a complex Safety Index to help assess brands and help players make an informed choice.
The database has grown rapidly, with Casino Guru upholding its “Casino Affiliate of the Year” status by consistently updating its repository with accurate, human-verified data. The accolade was awarded based on key performance indicators, including a more than 100% increase in organic traffic and a noticeable expansion in referring domains over the observed period.
Casino Guru’s Head of Sustainable & Safer Gambling Šimon Vincze, had this to add: “Winning a major award for best casino affiliate is an excellent achievement for us because, as a private company, we do not disclose every commercial detail in the nomination. Instead, we focus on unique achievements and use publicly available information, which puts us at a disadvantage against publicly listed companies. Despite such strong competition, we still managed to convince the judges this year.”
Casino Guru has so far processed more than 6,930 casinos and it currently is the world’s largest gambling casino forum, proving an invaluable source of information for players of all backgrounds. The Casino Guru Forum now numbers 200,000 users and has generated 53,000 posts in the 12 months leading up to the company’s submission for SBC Awards 2024.
In the observed period, the brand has similarly handled 13,514 disputes, compared to 10,708 from the previous period and recovered $10,121,109 in player funds. Casino Guru established 310 new partnerships over the same period.
The accolade comes after Casino Guru added 1,201 new casino brands in the period leading up to the company’s submission alone, with 3,750 casinos reviewed over the extended period, the result of a dedicated joint effort by the company’s team of experts.
The company has used big data, consumer feedback, and a fastidious in-house team of analysts to ensure that it remains at the very forefront of the sector, winning it the important SBC Awards accolade in the “Casino Affiliate of the Year,” and further consolidate its status as an indispensable industry source for matching players with the best casino websites.
This is hardly the first distinction won by Casino Guru this year, or the first time Casino Guru’s efforts have been rewarded at an industry summit.
Casino Guru similarly secured the Vixio Global Regulatory Awards distinction in the “Outstanding Contribution to Safer Gambling” category, demonstrating that as an affiliate company, Casino Guru remains multi-faceted, and fully committed to bringing the safest and most reliable information to its players.
News
QMRA Online Certificates launched to boost transparency and trust in the iGaming Industry
Quality Mark Responsible Affiliates (QMRA), the certification initiative for iGaming affiliate websites, is proud to announce the launch of individualized online certificates for its members. This new initiative is set to enhance transparency and trust among consumers, operators, and regulatory authorities by providing dedicated landing pages that validate each affiliate’s commitment to responsible and compliant practices.
Previously, QMRA members linked to a general certificate page. Now, each affiliate has its own specific online certificate, featuring a detailed overview of its compliance with the QMRA Code. This includes adherence to strict standards in responsible advertising, channelling objectives, and the promotion of responsible gambling. This change not only benefits stakeholders by showcasing the integrity and reliability of each certified website but also offers SEO advantages, as the certificates are uniquely tailored to the affiliate’s site.
Quote by Steven Vrolijk, LL.M., QMRA Director: “Our goal is to create a safer and more transparent iGaming environment. These online certificates reflect our members’ dedication to responsible gambling and compliance. This initiative will help consumers make informed choices and enhance the credibility of our affiliates in the eyes of operators and regulators.”
From now on, all new QMRA members will receive a dedicated certificate page upon certification. Existing members have been notified to update their footer links to their new, personalized certificate pages, which are accessible via the QMRA member overview page.