News

Is Investing in Online Gambling Still Viable?

Published

6 years ago

November 30, 2020

Photo by Adeolu Eletu on Unsplash

It is not hard to realize why many have noticed the online gambling industry when it comes to investments. With growth over 224% in the US, it is hard to miss such a boom. But, many people question if investing in online gambling is still viable or has the train passed for the biggest winners.

The answer mainly depends on if the investor is planning to get rich quick or to establish him or herself in the industry. For the former, regretfully the peak has already passed if doctors and governments are to be trusted.

But, if you want to make a high-quality business that will bring regular growth and pay regular dividends, the so-called iGaming industry is the place to be right now. Even if the growth of the market slows down, it will not stop.

This is because the three main comparative advantages of online gambling will still be present even after people are allowed to visit brick and mortar establishments:

Low regular overhead
Access to global markets
Ensured advantage

And the last point might be the most important if you are a concentrated investor. The superior stability of online gambling compared to regular casinos makes it much easier to plan your business, as well as borrow against the company.

Don’t Expect 2020 to Repeat

Investing now and expecting to triple your investment by this time next year would be very unwise. While substantial growth is possible, some normalization of the curve is to be expected.

By all accounts, a vaccine against the current pandemic is expected to arrive in early 2021, with the effects taking in by the spring of next year. This will mean that fewer people will spend time indoors, thus less time gaming on phones, tablets, and computers.

Still, most of the current user base is expected to remain and new users will join in as the word of mouth spreads globally. This makes a perfect chance for someone, especially if offering niche-specific services, to swoop in and fill that market.

Enough Players for Everybody

There is no territorial competition when it comes to online gambling. With the number of players entering and the demand for online gambling rising, the competition is very fair and very open between casino operators. This makes a very relaxed atmosphere if you are a new investor in the industry. Of course in some markets like Australia the players spend more on average than in markets like Romania so competition there is a bit more saturated.

But, keeping players on your platform as well as standing out will be difficult. Finding modes to increase your offering and improve your services will be crucial if you want to remain relevant and growing.

High-Entry / Low-Maintenance

With some new legislation that will be affecting both Malta and Curacao, the industry will probably become even cleaner. But, the licenses will become more expensive, which may dissuade smaller investors from chipping in.

Namely, the old Curacao license, usually taken out by new operators, will now cost roughly $120.000, which is a steep increase from the $35.000 which was the price so far and will be until January 1st, 2021.

But, for those who have the funds, this is where major expenses end and where income begins. As the costs for operations, security, services, and technical support all scale with the level of business, you will rarely find yourself bleeding funds in any way.

Generally, if you can make an arrangement with game developers for pay-to-play terms, you can have a very secure income with minimal expenses and only a basic payroll staff.

New Curacao License

While still being valued as a license that ensures trust and safety from the operator, Curacao has been seen as the ‘second-best’ for a very long time. This is because the rules for obtaining, as well as oversight, was much more relaxed than for the Malta GC license.

But, with the new deal made between Curacao and the Dutch authorities back in Europe, the value and price of this license will rise quite a bit.

For those who had the papers this year, the ~$85.000 increase won’t be an issue, but it might be for new operators looking to open an online gambling business in 2021.

Malta is the Gold Standard

A license provided by the Malta Gaming Commission is still the golden standard when it comes to online gambling. The rules now planned by Curacao have been enforced in Malta since 2009, and even new players are familiar with the significance of having such a document.

But, for many operators, this type of clearance is not necessary. If you don’t want to market towards EU players and don’t plan on predatory tactics in the first place, you may use the Curacao license and save some money initially.

Later, when you have your business established and your investment relatively secure, you can always take the Malta license as well and try to reel in some bigger whales that are hiding all over the world.

News

N1 Partners in Three G Gate Awards Nominations

Published

6 hours ago

June 9, 2026

Master Editor

N1 Partners has been shortlisted for the G Gate Awards 2026 in three categories. Following the first round of voting, N1 Partners remains in the race for victory in the following nominations:

iGaming Advertiser of the Year

PR Campaign of the Year

Event of the Year

Reaching the final stage of the G Gate Awards 2026 reflects N1 Partners’ key achievements over the past year, including the growth of its affiliate program and product portfolio, the launch of the N1 Puzzle Promo with a €500,000 prize pool, and the organisation of the “Because We Can” Grand Final during iGB Affiliate Barcelona.

The second and final voting round is now open and will run until June 22. The winners of the awards will be determined at this stage, and every vote counts.

How to Vote for N1 Partners

Supporting N1 Partners in the final round takes just a few clicks:

Visit the G Gate Awards website.
Select N1 Partners in the following categories:
- iGaming Advertiser of the Year
- PR Campaign of the Year
- Event of the Year
Click the “Vote” button.
Enter your phone number.
Confirm your vote via the incoming call or Telegram verification code.

Support N1 Partners at the G Gate Awards!

Each of these nominations reflects the work of the N1 Partners team, the trust of our partners, and the support of a community that continues to grow alongside the company.

There is not much time left until the final voting stage closes.

Your vote is very important — thank you for the support!

Why work with N1 Partners:

14+ casino and sportsbook brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

News

N1 Partners x RAZE Case: ROI+ in Canada within 3 Days

Published

6 hours ago

June 9, 2026

Master Editor

Gambling traffic in Tier-1 markets rarely forgives mistakes. Especially when it comes to Facebook, where CPM costs are high, auction volatility is significant, and testing is expensive.

This was exactly the challenge the RAZE team faced when entering the Canadian market together with N1 Partners in spring 2026. The goal of the campaign was not just volume — the team needed to find a setup capable of maintaining FTD quality, preserving ROI, and scaling in one of the most expensive iGaming GEOs on the market.

In this case study, N1 Partners and RAZE will explain:

why only 2 out of 10 tested slots remained profitable;
how the acquisition strategy for Tier-1 Facebook was built;
how the N1 Partners funnel influenced conversion rates;
and what helped maintain ROI during scaling.

Initial Data

GEO: Canada

Vertical: Gambling (iGaming)

Traffic type: Facebook (PWA)

Campaign period: April, 20 – May, 8

Goal: FTD + ROI

Volume (FTD): ~300 deposits

N1 Partners brands: N1 Bet, RollXO, Slot Lounge, Slot Mafia, Lucky Hunter, Retro Bet и Goldex Casino

N1 Partners comment: At the start, we decided not to limit ourselves to a single brand and tested seven brands simultaneously to identify combinations with the highest conversion rates and profitability for the RAZE team’s approach. This allowed us to collect a larger data sample and thoroughly analyse traffic behaviour across our brands.

The main challenge remained traffic quality. In Tier-1 GEOs, generating deposits alone is not enough — it is crucial to understand how traffic performs over time and how players behave after making their first deposit.

Additionally, RAZE had limited historical data on running N1 offers in Canada, which created uncertainty regarding which approach, slot, and “creative + funnel” combination would deliver the best projected ROI.

Why Canada?

Canada was chosen as one of the most stable Tier-1 GEOs for the gambling vertical due to its highly solvent audience, large Facebook traffic volume, and consistent demand within the niche.

Another factor was the state of the Facebook auction. During the campaign period, competition in Canada was lower than in several other English-speaking GEOs, allowing for more comfortable CPMs and faster scaling of successful setups.

However, along with volume came the primary Tier-1 challenge — the high cost of mistakes. As a result, the team deliberately avoided a single-offer strategy and opted for broad testing instead.

RAZE Strategy

Facebook PWA is the core traffic source and key media-buying specialization for the RAZE team.

To begin, the team requested a list of top-performing slots for Canada from N1 Partners and analyzed them using spy tools: which approaches were already active in the auction, what mechanics competitors were using, and which creatives were generating the highest CTR.

N1 Partners comment: Along with a list of top-performing slots, the RAZE team received recommendations regarding Canadian audience specifics, target metrics, and minimum data thresholds required to evaluate traffic quality from N1 Partners. This enabled RAZE to build tests based on advertiser-focused metrics rather than operating blindly.

A custom funnel featuring N1 Partners bonuses was also created.

At the same time, three optimisation models were launched:

Auto Bid
Min CPA Cap (when triggered, budgets were aggressively scaled up to ~$10,000+ for optimal delivery)
Max Bid

The primary goal was to quickly determine which model provided the best buying control and allowed Facebook’s algorithm to learn most effectively under expensive Tier-1 traffic conditions.

N1 Partners’ involvement extended beyond simply providing offers and slots.

N1 Partners comment: In addition to recommendations regarding top slots and audience specifics, it was important for us to evaluate how partner traffic interacted with different brands. Therefore, from the very beginning, we established profitability benchmarks and KPIs that became our key reference points after the first tests.

One of the main characteristics of Tier-1 Facebook traffic was its inconsistency even within high-quality traffic segments. Because of this, campaigns could not be evaluated too early — the algorithm needed sufficient time to accumulate data.

This later became one of the key factors behind the campaign’s success.

RAZE Strategy Analysis

At launch, the RAZE team tested 10 slots from N1 Partners. The slots were analyzed through spy tools to determine which creatives were running and which approaches were currently trending.

After evaluating the feasibility of each approach, the team selected 2 slots and developed custom creatives based on identified patterns.

However, initial tests revealed that most hypotheses were not economically viable.

Only two slots from the N1 Bet brand remained profitable:

Gates of Olympus 1000
Coin Volcano

Examples of Coin Volcano creatives that were used

Approaches That Worked and Why

The Coin Volcano funnel delivered the best results in terms of the traffic-to-FTD conversion path.

N1 Partners comment: From the N1 product side, this performance was further supported by the funnel structure itself: users were sequentially presented with a welcome bonus, available payment methods, and the most popular games for their region.

On the N1 Partners side, the team evaluated not only the final number of deposits but also the efficiency of the entire funnel. Average campaign performance reached 39.83% for Click-to-Registration (Click2Reg) and 37.99% for Registration-to-Deposit (Reg2Dep). This made it possible to identify specific buyer–creative–product combinations with strong potential for further scaling.

As a result, users understood the offer faster and the overall setup became more cohesive. This is especially important in Tier-1 GEOs, where the cost of mistakes at every stage is significantly higher.

PWA and landing page design featuring the advertiser’s bonus offer

N1 Partners comment: One of the key success factors was a properly structured funnel. The landing page focused exclusively on essential information and guided users through a clear post-registration flow: a welcome bonus as the primary hook, payment methods, top regional games, and continued interaction with the product.

Additionally, the N1 Partners team continuously monitored page loading speed and technical landing page performance to minimise traffic losses before registration.

Creatives and Approaches

During testing, the team experimented with several approaches:

video creatives
reaction-style scenarios
offline casino aesthetics
classic static ads

However, nearly all complex approaches underperformed compared to simple static creatives.

The best-performing setups were the most straightforward combinations: slot + bonus + winnings + clear CTA.

Static creatives offered lower installation costs, enabling faster offer changes, slot rotation, and testing of new angles without rebuilding production assets from scratch. As a result, most of the budget was ultimately shifted toward static creatives.

Scaling and Optimization

Initially, the team tested three acquisition models simultaneously: Auto Bid, Min CPA Cap, and Max Bid. The primary focus was not only deposit cost but also FTD quality, which meant decisions were made only after collecting sufficient data.

Working Approaches

- Min CPA Cap + aggressive scaling.
  Once a stable CPA was achieved, budgets were increased aggressively, reaching approximately $10K in some cases. This allowed the team to capture volume while maintaining ROI.

GEO segmentation.
English-speaking provinces with lower CPMs delivered the strongest performance.
Time-based optimisation.
Most conversions occurred during evenings and weekends, so budgets were allocated more aggressively during those periods.
Delayed campaign evaluation.
Traffic quality improved after 30-40 deposits, so campaigns were not shut down prematurely. N1 Partners analytics played a major role here.
The product team analysed performance by individual buyers and setups, allowing them to assess traffic quality more deeply than standard CPA or initial deposit metrics and provide timely recommendations regarding scaling or stopping campaigns.

N1 Partners comment: Across numerous tests, we observed that campaigns generating 40+ FDs were significantly more likely to deliver stable profitability. Prematurely stopping campaigns with limited volume often resulted in shutting down potentially strong setups before the algorithm had fully learned.

At the same time, aggressive scaling only worked for proven setups. Increasing budgets too early caused CPM and CPA to rise faster than the volume of quality deposits.

N1 Partners comment: Before launch, we established the following profitability benchmarks:

Week 1 → >30% DepSum/Payout
Week 2 → >45%
Week 3 → >50–55%
Week 4 → >65–70%

Average deposit count: from 2.2.

Players with only one deposit: no more than 70%.

This enabled us, as the advertiser, to receive traffic of the required quality while allowing the partner to maintain profitability during scaling.

Where Profit Was Lost

Only 2 out of 10 tested slots remained profitable, meaning part of the budget was spent on ineffective tests.
Video and reaction-based approaches lost to simple static creatives featuring slots and bonuses.
Premature scaling of weak ad sets increased CPM and CPA without improving FTD quality.
Some campaigns were stopped before Facebook had enough time to complete its learning phase.

Campaign Results

Over 18 days, the team achieved:

FTD Volume: ~300 deposits
Traffic: 2,659 installs
CTR: 0.9–1%
CPC: $2.5–4
CPA: $140–156
Best Optimization Model: Min CPA Cap + aggressive budget scaling

Positive ROI was achieved as early as the third day of traffic acquisition.

After the first 30 deposits, the team stabilized at approximately 30 daily FTDs and, on some days, reached up to 50 deposits despite account bans and market turbulence.

Ad Account #1

Ad Account #2

Day 1 of Ad Campaign

Day 3 of Ad Campaign

One of the key success factors from the N1 Partners side was the continuous feedback exchange between the media-buying and product teams.

N1 Partners comment: Simply acquiring players is not enough. For long-term cooperation, traffic profitability must work for both the advertiser and the buying team. Regular feedback and in-depth traffic analysis by buyer and setup enabled us to quickly determine which campaigns truly deserved scaling.

Case Takeaways

The RAZE × N1 Partners case once again proved that in Tier-1 markets, finding a strong creative or a winning slot alone is no longer enough.

Success comes only when several factors work together:

strong Facebook media buying;
deep traffic quality analytics;
an effective product funnel;
continuous data exchange between partner and advertiser;
scaling only validated setups.

N1 Partners comment: Even before launch, both teams established unified traffic quality criteria and scaling benchmarks. This approach accelerated decision-making, eliminated subjective evaluations, and helped focus on setups that were profitable for both parties.

FAQ: RAZE x N1 Partners Case Study

1. What was the main insight of the campaign?

“The main insight was that in Tier-1 GEOs, you cannot rely solely on creatives or bidding. Canadian traffic is expensive, and if your funnel fails to meet user expectations, you start losing money.

We succeeded through a comprehensive approach: we took top-performing slots from the advertiser, validated them using spy tools, filtered out weak hypotheses through testing, built a custom funnel around a specific slot, and only then began scaling.

Ultimately, we realised that the right funnel can be just as important as the creative itself. It directly impacts FTD quality and overall profitability. “— Artem Mayskiy, Team Lead at Media Buying, RAZE.

2. What surprised you during launch?

“What surprised us was how traffic quality improved with scale. Initial deposits do not always provide an objective picture: campaigns may appear unstable, CPA fluctuates, and at that point the temptation to stop everything is very strong.

However, traffic quality turned out to be better than expected. After 30-40 deposits, it became clear that the algorithm was finding the right audience much more effectively. That was a very important signal for us.” — Artem Mayskiy, Team Lead at Media Buying, RAZE.

3. What is scalable from this campaign and what is not?

“From the advertiser’s perspective, it is crucial to monitor profitability benchmarks and quickly disable underperforming traffic. Before launch, we agreed with our partner on minimum acceptable traffic thresholds and adhered to them.

The percentage of players making only a single deposit (without repeats) could not exceed 70%. By strictly following these metrics during testing, we received traffic of the quality we required as an advertiser, while the partner maintained profitability.” — Alexey Gusarov, Team Lead of Affiliates, N1 Partners.

4. One piece of advice for affiliates and the market.

“Don’t stop campaigns too early. Keep driving installs and determine your acceptable deposit and install costs. This allows you to evaluate any funnel objectively and make informed decisions rather than guessing. It’s also important not to spread yourself too thin.

We tested 10 slots, but only 2 remained in active use. Growth started when we stopped distributing budget across numerous hypotheses and focused on setups that had already demonstrated proven audience interest.

It’s better to fully optimise one working funnel than to superficially test ten.” — Artem Mayskiy, Team Lead at Media Buying, RAZE.

“It’s important not only to monitor your own metrics as an advertiser but also to understand your partner’s needs.

Everyone talks about win-win relationships between advertisers and media-buying teams, but in practice, this only works when both sides genuinely understand each other’s objectives and make decisions based on overall traffic economics rather than isolated metrics.

This approach is exactly what allowed the team to become profitable by the third day and maintain stable volume in one of the market’s most expensive GEOs.” — Alexey Gusarov, Team Lead of Affiliates, N1 Partners.

Subscribe to the RAZE team on Telegram, where they share fresh case studies, campaign results, proven setups, and scaling insights based on real-world experience rather than theory.

Work with N1 Partners and scale gambling traffic alongside a team that helps build long-term profitable setups:

14+ casino and sportsbook brands with strong Reg2Dep performance
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be Number One with N1!

News

Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo

Published

1 day ago

June 8, 2026

Master Editor

June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.

With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.

Key Sports Events in June

N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.

Soccer

The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.

11.06–19.07 | FIFA World Cup 2026

Key opening-stage matches:

11.06 | Mexico vs South Africa
12.06 | Canada vs Bosnia
13.06 | USA vs Paraguay
14.06 | Brazil vs Morocco
14.06 | Germany vs Curacao
15.06 | Netherlands vs Japan
16.06 | France vs Senegal
17.06 | Argentina vs Algeria
18.06 | England vs Croatia
20.06 | Netherlands vs Sweden
21.06 | Germany vs Ivory Coast
24.06 | England vs Ghana
25.06 | Scotland vs Brazil
26.06 | Ecuador vs Germany
27.06 | Uruguay vs Spain
28.06–04.07 | FIFA World Cup Round of 32

MMA

UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.

14.06 | UFC Freedom 250

Basketball

The NBA Finals remain one of the strongest traffic drivers for North American audiences.

04.06–20.06 | NBA Finals Series Begins

Tennis

June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.

08.06–14.06 | WTA London
29.06–12.07 | Wimbledon

Formula 1

In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.

14.06 | Barcelona Grand Prix
28.06 | Austrian Grand Prix

Esports

Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.

02.06–21.06 | IEM Cologne 2026

Cricket

Cricket remains one of the most important verticals for many Tier-1 GEOs.

09.06 | Bangladesh vs Australia (ODI)

11.06 | Bangladesh vs Australia (ODI)

25.06 | England vs New Zealand (Test Series)

How to maximize results from event-driven traffic

June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.

For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.

To make the most of June traffic:

prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
increase budgets during high-profile fixtures and knockout rounds;
test both Sports Betting and Prediction Market offers to capture different audience segments;
monitor performance daily and scale winning campaigns quickly while demand remains high.

June sports traffic insights

June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.

The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.

Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.

Top promos for N1 Partners projects in June

Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.

Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000

Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000

Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS

Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS

Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS

Wanna learn more? Contact your manager right now!

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.