News
Is Investing in Online Gambling Still Viable?
It is not hard to realize why many have noticed the online gambling industry when it comes to investments. With growth over 224% in the US, it is hard to miss such a boom. But, many people question if investing in online gambling is still viable or has the train passed for the biggest winners.
The answer mainly depends on if the investor is planning to get rich quick or to establish him or herself in the industry. For the former, regretfully the peak has already passed if doctors and governments are to be trusted.
But, if you want to make a high-quality business that will bring regular growth and pay regular dividends, the so-called iGaming industry is the place to be right now. Even if the growth of the market slows down, it will not stop.
This is because the three main comparative advantages of online gambling will still be present even after people are allowed to visit brick and mortar establishments:
- Low regular overhead
- Access to global markets
- Ensured advantage
And the last point might be the most important if you are a concentrated investor. The superior stability of online gambling compared to regular casinos makes it much easier to plan your business, as well as borrow against the company.
Don’t Expect 2020 to Repeat
Investing now and expecting to triple your investment by this time next year would be very unwise. While substantial growth is possible, some normalization of the curve is to be expected.
By all accounts, a vaccine against the current pandemic is expected to arrive in early 2021, with the effects taking in by the spring of next year. This will mean that fewer people will spend time indoors, thus less time gaming on phones, tablets, and computers.
Still, most of the current user base is expected to remain and new users will join in as the word of mouth spreads globally. This makes a perfect chance for someone, especially if offering niche-specific services, to swoop in and fill that market.
Enough Players for Everybody
There is no territorial competition when it comes to online gambling. With the number of players entering and the demand for online gambling rising, the competition is very fair and very open between casino operators. This makes a very relaxed atmosphere if you are a new investor in the industry. Of course in some markets like Australia the players spend more on average than in markets like Romania so competition there is a bit more saturated.
But, keeping players on your platform as well as standing out will be difficult. Finding modes to increase your offering and improve your services will be crucial if you want to remain relevant and growing.
High-Entry / Low-Maintenance
With some new legislation that will be affecting both Malta and Curacao, the industry will probably become even cleaner. But, the licenses will become more expensive, which may dissuade smaller investors from chipping in.
Namely, the old Curacao license, usually taken out by new operators, will now cost roughly $120.000, which is a steep increase from the $35.000 which was the price so far and will be until January 1st, 2021.
But, for those who have the funds, this is where major expenses end and where income begins. As the costs for operations, security, services, and technical support all scale with the level of business, you will rarely find yourself bleeding funds in any way.
Generally, if you can make an arrangement with game developers for pay-to-play terms, you can have a very secure income with minimal expenses and only a basic payroll staff.
New Curacao License
While still being valued as a license that ensures trust and safety from the operator, Curacao has been seen as the ‘second-best’ for a very long time. This is because the rules for obtaining, as well as oversight, was much more relaxed than for the Malta GC license.
But, with the new deal made between Curacao and the Dutch authorities back in Europe, the value and price of this license will rise quite a bit.
For those who had the papers this year, the ~$85.000 increase won’t be an issue, but it might be for new operators looking to open an online gambling business in 2021.
Malta is the Gold Standard
A license provided by the Malta Gaming Commission is still the golden standard when it comes to online gambling. The rules now planned by Curacao have been enforced in Malta since 2009, and even new players are familiar with the significance of having such a document.
But, for many operators, this type of clearance is not necessary. If you don’t want to market towards EU players and don’t plan on predatory tactics in the first place, you may use the Curacao license and save some money initially.
Later, when you have your business established and your investment relatively secure, you can always take the Malta license as well and try to reel in some bigger whales that are hiding all over the world.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
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