News

Is Investing in Online Gambling Still Viable?

Published

5 years ago

November 30, 2020

Photo by Adeolu Eletu on Unsplash

It is not hard to realize why many have noticed the online gambling industry when it comes to investments. With growth over 224% in the US, it is hard to miss such a boom. But, many people question if investing in online gambling is still viable or has the train passed for the biggest winners.

The answer mainly depends on if the investor is planning to get rich quick or to establish him or herself in the industry. For the former, regretfully the peak has already passed if doctors and governments are to be trusted.

But, if you want to make a high-quality business that will bring regular growth and pay regular dividends, the so-called iGaming industry is the place to be right now. Even if the growth of the market slows down, it will not stop.

This is because the three main comparative advantages of online gambling will still be present even after people are allowed to visit brick and mortar establishments:

Low regular overhead
Access to global markets
Ensured advantage

And the last point might be the most important if you are a concentrated investor. The superior stability of online gambling compared to regular casinos makes it much easier to plan your business, as well as borrow against the company.

Don’t Expect 2020 to Repeat

Investing now and expecting to triple your investment by this time next year would be very unwise. While substantial growth is possible, some normalization of the curve is to be expected.

By all accounts, a vaccine against the current pandemic is expected to arrive in early 2021, with the effects taking in by the spring of next year. This will mean that fewer people will spend time indoors, thus less time gaming on phones, tablets, and computers.

Still, most of the current user base is expected to remain and new users will join in as the word of mouth spreads globally. This makes a perfect chance for someone, especially if offering niche-specific services, to swoop in and fill that market.

Enough Players for Everybody

There is no territorial competition when it comes to online gambling. With the number of players entering and the demand for online gambling rising, the competition is very fair and very open between casino operators. This makes a very relaxed atmosphere if you are a new investor in the industry. Of course in some markets like Australia the players spend more on average than in markets like Romania so competition there is a bit more saturated.

But, keeping players on your platform as well as standing out will be difficult. Finding modes to increase your offering and improve your services will be crucial if you want to remain relevant and growing.

High-Entry / Low-Maintenance

With some new legislation that will be affecting both Malta and Curacao, the industry will probably become even cleaner. But, the licenses will become more expensive, which may dissuade smaller investors from chipping in.

Namely, the old Curacao license, usually taken out by new operators, will now cost roughly $120.000, which is a steep increase from the $35.000 which was the price so far and will be until January 1st, 2021.

But, for those who have the funds, this is where major expenses end and where income begins. As the costs for operations, security, services, and technical support all scale with the level of business, you will rarely find yourself bleeding funds in any way.

Generally, if you can make an arrangement with game developers for pay-to-play terms, you can have a very secure income with minimal expenses and only a basic payroll staff.

New Curacao License

While still being valued as a license that ensures trust and safety from the operator, Curacao has been seen as the ‘second-best’ for a very long time. This is because the rules for obtaining, as well as oversight, was much more relaxed than for the Malta GC license.

But, with the new deal made between Curacao and the Dutch authorities back in Europe, the value and price of this license will rise quite a bit.

For those who had the papers this year, the ~$85.000 increase won’t be an issue, but it might be for new operators looking to open an online gambling business in 2021.

Malta is the Gold Standard

A license provided by the Malta Gaming Commission is still the golden standard when it comes to online gambling. The rules now planned by Curacao have been enforced in Malta since 2009, and even new players are familiar with the significance of having such a document.

But, for many operators, this type of clearance is not necessary. If you don’t want to market towards EU players and don’t plan on predatory tactics in the first place, you may use the Curacao license and save some money initially.

Later, when you have your business established and your investment relatively secure, you can always take the Malta license as well and try to reel in some bigger whales that are hiding all over the world.

News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

1 day ago

February 18, 2026

Master Editor

N1 Partners is launching a series of traffic tournaments N1 Traffic Cups – with the first one kicking off this March. Throughout 2026, partners can expect a variety of promo activities: from standalone cups to a global championship.

This marks a logical continuation of N1 Partners’ community-focused initiatives. Recently, the team summed up the results of N1 Puzzle Promo – a top-tier promotion in the iGaming industry that ran for almost the entire year of 2025. After gathering participant feedback, consolidating the best practices from the successful campaign, and enhancing it with new engaging mechanics and a fresh perspective, N1 Partners developed a brand-new concept. The traffic tournament series will provide additional opportunities for teams working with traffic and focused on consistent performance growth and scaling results.

SEO teams, get ready – the first stage will be the N1 SEO Traffic Cup, opening the new season and setting the tone for the entire 2026 tournament series. A dedicated leaderboard with a tiered level system based on performance, a new competitive format, and a focus not only on scale but also on real traffic efficiency – this spring promises to be truly competitive.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:

“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.
2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

We’ll reveal all the details very soon…
Stay tuned to N1 Partners’ social media channels and follow the latest updates in iGaming media.

To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/

Why N1 Partners?

14+ casino and sportsbook brands with Reg2Dep up to 70%
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 45% + NNCO for top partners + hybrid models

Be number one with N1!

News

N1 Partners’ Sky Dining Event for Top Partners at SiGMA Eurasia

Published

1 week ago

February 12, 2026

Master Editor

AIBC Eurasia in Dubai, which once again brought together top companies from the iGaming industry, became the first major event for N1 Partners after the grand show event in Barcelona celebrating the end of the N1 Puzzle Promo. So the conference in Dubai was a great opportunity to discuss plans for 2026 and set traffic priorities together with the N1 team.

Of course, N1 Partners couldn’t leave their top partners without a surprise. That’s why the affiliate program organized an exciting gastronomic experience in Dubai – Dinner in the Sky – for the Seven Group media buying team!

Here’s how it went 👇🏼

Listed by Forbes among the world’s 10 most unusual restaurants, Dinner in the Sky offers one of the most unique gastronomic experiences on the planet – a dinner 50 meters high with panoramic views of Dubai. It was exactly this experience that the N1 Partners affiliate team chose to invite their partners from the Seven Group media buying team.

“For us, events like these are more than just gatherings – they’re an opportunity to build truly genuine partnerships, grow closer, and better understand our partners. Dinner in the Sky was the perfect format to discuss plans, exchange ideas, and simply share vivid emotions with our top partners in a relaxed, informal setting. Moments like these lay the foundation for strong, long-term collaborations,” comments Alexa Bond, Head of Affiliates at N1 Partners.

Dinner highlights:

top partner team
90 minutes
50 meters above the ground

“We’d like to thank N1 Partners for the invitation to a business dinner where we were able to connect and spend time in a truly pleasant atmosphere. For us, this is a great sign. First, it shows that our traffic is highly valued by N1 Partners. Second, it proves that our partner is committed to developing business relationships through trust and personal interaction.

Many thanks to the N1 Partners team for the warm welcome and attention to detail. We were absolutely delighted and took away so many positive emotions that we’ll be bringing back with us from Dubai!” — shared the Seven Group team.

Getting invited to an exclusive Sky Dining event by N1 Partners is the result of consistent and effective collaboration with the affiliate program. Strong performance deserves a premium approach and special attention to top partners. At N1, partnerships are built on trust, transparent terms, and fast communication – enabling not only traffic scaling, but also going beyond standard cooperation to create truly unique experiences.

“We’ve been working with N1 Partners for almost a year, with the main traffic coming from Google PPC, and during this time we’ve managed to reach solid volumes. Integration is fast, data exchange is stable, and the team is always available – without unnecessary bureaucracy and with full involvement in the processes. In such a dynamic line of work, this is especially important.

We were happy to meet the N1 team offline in Dubai in this format and receive a gift that only подтверждает that our partnership is getting stronger,” shared the Seven Group team.

Catch N1 Partners at the upcoming iGaming conferences worldwide:

14+ casino and sportsbook brands with Reg2Dep up to 70%
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 45% + NNCO for top partners + hybrid models

See you soon!

News

Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February

Published

1 week ago

February 11, 2026

Master Editor

N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.

For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.

Why Seasonal Events Matter When Driving Traffic

In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.

February offers a particularly strong combination of factors:

a packed schedule of top football leagues and tournaments
the Winter Olympic Games
seasonal holidays, including Valentine’s Day
increased emotional engagement from players

During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.

To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.

Key Sports Events in February

11.02.2026

Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio

Ice Hockey | Olympic Games | Slovakia vs Finland

Soccer | England, Premier League | Manchester City – Fulham

Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig

Basketball | NBA | Houston Rockets – LA Clippers

Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs

12.02.2026

Ice Hockey | Olympic Games | Czech Republic vs Canada

Soccer | England, Premier League | Brentford – Arsenal

Basketball | NBA | Orlando Magic – Milwaukee Bucks

Basketball | EuroLeague, Regular Season | Round 28

Rugby League | Super League (England, France) | Regular Season

13.02.2026

Ice Hockey | Olympic Games | Canada vs Switzerland

Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks

Handball | Germany, Bundesliga | Next Round

14.02.2026

Ice Hockey | Olympic Games | USA vs Denmark

Soccer | England, FA Cup | 1/16-finals

Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich

Rugby Union | France, Top 14 | Round 17

Handball | Spain, Liga ASOBAL | Next Round

Basketball | Spain, Liga ACB | Round 20

15.02.2026

Ice Hockey | Olympic Games | Switzerland vs Czech Republic

Soccer | Italy, Serie A | Inter – Juventus

Soccer | Italy, Serie A | Napoli – AS Roma

Soccer | Italy, Serie A | Lazio – Atalanta

Soccer | Spain, LaLiga | Girona – Barcelona

Soccer | Spain, LaLiga | Real Madrid – Real Sociedad

Soccer | France, Ligue 1 | Marseille – Strasbourg

Soccer | France, Ligue 1 | Rennes – PSG

Basketball | NBA | ALL-Star

Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships

Active Promotions Across N1 Partners Brands

To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.

Valentine’s Advent Calendar (N1 Bet, RollXO)

Period: 13.02–17.02

Daily rewards available for participants over five days:

13.02 Love Box: prize up to €15,000
14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
15.02 Sunday Challenge: 50% bonus on the 3rd deposit
16.02 Road to Free Spins: 30 FS for every €350
17.02 Fortune Lottery Series: prize pool €63,000

Cupid Mailbox Lottery (Lucky Hunter)

Period: 09.02–14.02

Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS

Why This Matters for Partners

Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:

encourage higher average deposits
increase LTV through repeat engagement
sustain activity during periods when CR typically declines
integrate smoothly into creative bundles and ad formats
strengthen the emotional appeal of offers through holidays and major events

In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.

What Partners Should Do Now

February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.

Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.

The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.

Join N1 Partners

N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.

N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.