News

Is Investing in Online Gambling Still Viable?

Published

5 years ago

November 30, 2020

Photo by Adeolu Eletu on Unsplash

It is not hard to realize why many have noticed the online gambling industry when it comes to investments. With growth over 224% in the US, it is hard to miss such a boom. But, many people question if investing in online gambling is still viable or has the train passed for the biggest winners.

The answer mainly depends on if the investor is planning to get rich quick or to establish him or herself in the industry. For the former, regretfully the peak has already passed if doctors and governments are to be trusted.

But, if you want to make a high-quality business that will bring regular growth and pay regular dividends, the so-called iGaming industry is the place to be right now. Even if the growth of the market slows down, it will not stop.

This is because the three main comparative advantages of online gambling will still be present even after people are allowed to visit brick and mortar establishments:

Low regular overhead
Access to global markets
Ensured advantage

And the last point might be the most important if you are a concentrated investor. The superior stability of online gambling compared to regular casinos makes it much easier to plan your business, as well as borrow against the company.

Don’t Expect 2020 to Repeat

Investing now and expecting to triple your investment by this time next year would be very unwise. While substantial growth is possible, some normalization of the curve is to be expected.

By all accounts, a vaccine against the current pandemic is expected to arrive in early 2021, with the effects taking in by the spring of next year. This will mean that fewer people will spend time indoors, thus less time gaming on phones, tablets, and computers.

Still, most of the current user base is expected to remain and new users will join in as the word of mouth spreads globally. This makes a perfect chance for someone, especially if offering niche-specific services, to swoop in and fill that market.

Enough Players for Everybody

There is no territorial competition when it comes to online gambling. With the number of players entering and the demand for online gambling rising, the competition is very fair and very open between casino operators. This makes a very relaxed atmosphere if you are a new investor in the industry. Of course in some markets like Australia the players spend more on average than in markets like Romania so competition there is a bit more saturated.

But, keeping players on your platform as well as standing out will be difficult. Finding modes to increase your offering and improve your services will be crucial if you want to remain relevant and growing.

High-Entry / Low-Maintenance

With some new legislation that will be affecting both Malta and Curacao, the industry will probably become even cleaner. But, the licenses will become more expensive, which may dissuade smaller investors from chipping in.

Namely, the old Curacao license, usually taken out by new operators, will now cost roughly $120.000, which is a steep increase from the $35.000 which was the price so far and will be until January 1st, 2021.

But, for those who have the funds, this is where major expenses end and where income begins. As the costs for operations, security, services, and technical support all scale with the level of business, you will rarely find yourself bleeding funds in any way.

Generally, if you can make an arrangement with game developers for pay-to-play terms, you can have a very secure income with minimal expenses and only a basic payroll staff.

New Curacao License

While still being valued as a license that ensures trust and safety from the operator, Curacao has been seen as the ‘second-best’ for a very long time. This is because the rules for obtaining, as well as oversight, was much more relaxed than for the Malta GC license.

But, with the new deal made between Curacao and the Dutch authorities back in Europe, the value and price of this license will rise quite a bit.

For those who had the papers this year, the ~$85.000 increase won’t be an issue, but it might be for new operators looking to open an online gambling business in 2021.

Malta is the Gold Standard

A license provided by the Malta Gaming Commission is still the golden standard when it comes to online gambling. The rules now planned by Curacao have been enforced in Malta since 2009, and even new players are familiar with the significance of having such a document.

But, for many operators, this type of clearance is not necessary. If you don’t want to market towards EU players and don’t plan on predatory tactics in the first place, you may use the Curacao license and save some money initially.

Later, when you have your business established and your investment relatively secure, you can always take the Malta license as well and try to reel in some bigger whales that are hiding all over the world.

News

N1 SEO Traffic Cup First Chapter is Over — Winners and Results

Published

1 day ago

May 8, 2026

Master Editor

The first tournament of the N1 Traffic Cups series, N1 SEO Traffic Cup, has ended.

Over the course of two months, more than 300 teams drove SEO traffic to N1 Partners casino and betting brands, competing for prizes and demonstrating the efficiency of their strategies.

Learn which teams made it to the top and their levels, key facts and figures, as well as comments from the winners about their experiences, strategies, and results achieved.

N1 SEO Traffic Cup in figures: prizes and participants

It is important to note that the teams’ results were evaluated not only in terms of traffic volumes but also in terms of scaling and diversifying traffic between several brands.

Tournament in figures:

14 teams reached the prize levels;
54 teams with Participant status that are not included in the prize levels will participate in an additional prize draw;
300+ teams drove SEO traffic during the tournament.

Among the prizes at various levels are attending top global sporting events – from F1 in Monaco to the 2026 FIFA World Cup matches in the USA; flying in zero gravity; an all-inclusive dream vacation in the Maldives; BMW and Ducati bikes; Apple gadgets; Cartier jewellery; Rolex watches and much more.

Alexa Bond, Head of Affiliates at N1 Partners, also notes the importance of the event for the company and partners: “N1 Traffic Cups is a reflection of how we see the promo: with transparent mechanics, an emphasis on real results and the opportunity for partners to scale and earn more. This is not just a promo; it is a motivation system for our partners.

The N1 SEO Traffic Cup has once again proved the value of a strong partnership: the high engagement, expertise, and strong results of the participants show that such events are equally effective for both partners and N1 Partners, building long-term interest, trust, and mutual engagement.”

Winners’ shortlist

Two months of competition, scaling, and testing to ensure that only the strongest remain in the finals. Below are the teams that have reached the prize levels and are among the winners of the N1 SEO Traffic Cup.

Depending on the number of points scored, participants reached one of four prize levels with rewards worth: €25,000, €15,000, €7,000, and €5,000 per team, based on their final tournament ranking.

Winners about N1 SEO Traffic Cup

How the tournament unfolded, what motivated the winners to keep climbing higher through the ranks, and the emotions they experienced along the way — told firsthand by the participants of the N1 SEO Traffic Cup.

Alfaleads Network

“Our result became possible due to a combination of factors: firstly, we specialise in SEO traffic and have many strong and stable SEO partners, both large and small. In addition, we would like to note that the N1 products have good CRs, so we got a real win-win here.

For our team, the coolest prize at Level 3 is the Kronos massage chair. In our field, sometimes you just want to switch off and exhale, so this is the most relevant thing. Moreover, such a chair will definitely never be empty in the office,” emphasises the Alfaleads Network team, Level 3 winners.

Advertise

«Strong products, competitive conditions, and a team that’s always ready to help and quickly resolve any issues are what truly motivate performance in N1 Partners promos.

We took part in the N1 Puzzle Promo last year and were excited to join the N1 SEO Traffic Cup this time. Back then, the main prize was a helicopter, along with additional rewards available throughout the tournament. This year’s level-based format with different prize categories is a smart move — it allows you to choose rewards based on your preferences.

At our Level 4, the most appealing prize is Apple glasses. However, for us, the most practical option is the cash reward, which we’ll use to reward the entire team that contributed to the final result,” said a representative of Advertise, a Level 4 prize winner.

RevenueLab

“In many ways, our result is about a combination of product understanding and constant work with traffic. When you know the strengths of the offers, it is much easier to find the right traffic for them and build working links.

We tried to analyse traffic from the web more deeply, look at user behaviour, see the quality of sources and how stable the result is over time. Everything that showed potential was quickly scaled up, but weak bundles were not kept — they were either refined or disabled.

Of course, interaction with N1 managers played a big role: there was always quick feedback, openness to hypotheses discussion and help with optimisation, which greatly accelerated the work.

As a result, it was this combination of product expertise, analytics, and live communication that produced this result.

In our segment, the MacBook looks the coolest, but each prize offered is unique. Separately, we would like to note that N1 always has the best gifts and rewards!” the RevenueLab team, the winner of Level 4, comments.

For teams with Participant status who did not enter the prize levels of the tournament, scoring from 20 to 499 points, an additional prize draw was held — PlayStation 5 Pro, iPhone 17 Pro Max and exclusive N1 Partners merch.

The results can be found in the N1 Partners Instagram on May 8th!

The second tournament from the N1 Traffic Cups series is coming soon — don’t miss the updates from N1 Partners!

Work with N1 Partners:

14+ casino and betting brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top affiliates

Be number one with N1!

News

Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote

Published

3 days ago

May 6, 2026

Master Editor

N1 Partners has been nominated for the G Gate Awards 2026 in 4 categories — the company is among the market leaders who are changing the industry in several directions at once: from developing the partnership ecosystem and expanding the product portfolio to introducing new marketing approaches, media formats and working with content, including YouTube.

N1 Partners is actively working to create a base for networking and development within its community, which is why partners can participate in the work and directly influence the success of the affiliate program!

Vote for N1 Partners in the following nominations:

- iGaming-advertiser of the year.
  The company offers some of the best conditions for partners: CPA up to €700 and RevShare up to 55%, 14+ brands on 10+ Tier-1 GEO are available and the portfolio is constantly being updated. This creates conditions for growth. By the end of 2025, the average number of FTDs per month increased by 150%!

PR campaign of the year.

N1 Puzzle Promo is one of the biggest promotions of 2025, with the main gift of the Robinson R22 helicopter and coverage in 50+ media! The prize fund was €500,000.

Event of the year.
The team also held a big show event at the end of N1 Puzzle Promo as part of the iGB Affiliate in Barcelona. The industry’s interest is confirmed by the numbers: more than 2,000 registrations; and 600+ confirmed guests gathered at this private event to congratulate the finalists and celebrate the end of the campaign.
YouTube project of the year.
N1 Partners YouTube is a media outlet within the affiliate industry with proprietary formats and a focus on real-world market experience. In the first six months, the channel organically gained more than 4,000 subscribers from the field and 70,000 views on all materials; launched 2 permanent formats; and attracted industry leaders from founders to market experts.

How to vote for N1 Partners at G Gate Awards?

The first stage of voting will be held from April 15 to May 20, and then the finalists can be supported from May 22 to June 22.

Vote for N1 Partners at G Gate Awards:

Visit the award website;
Choose N1 Partners in four categories;
Click on the “Cast your votes” button;
Enter your phone number;
Confirm your vote through the incoming call (enter the last 4 digits of the number).

Your vote is very important — thank you for the support!

Why work with N1 Partners:

14+ casino and sportsbook brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

News

Where to Drive Tier-1 Sport Traffic in May Top Events & Promos

Published

3 days ago

May 6, 2026

Master Editor

May enhances the spring sports season dynamics: key tournaments are entering final stages, the calendar is getting denser, and audience interest is reaching peaks.

Against this background, user engagement and willingness to start betting are growing, from registration to deposits, which makes traffic especially valuable.

Within current sporting events, N1 Partners affiliates can work with sports traffic on three products at once — N1 Bet, RollXO and Lucky Hunter.

Wondering which events to focus on, which promos to use, and how to build an effective scaling strategy in May? All the most important things in the article!

Key sport events in May

N1 Partners team has compiled a shortlist of the main sports events worth investing in this month to make it easier for you to plan campaigns and effectively scale Tier-1 traffic

Soccer

May is a key month of the football season: semi-finals and finals of European cups, as well as crucial matches of national tournaments.

05.05–06.05 – UEFA Champions League – Semi-finals

Why it stands out:
Top-tier European clubs competing for a place in the final
Massive global audience and peak media coverage
High-intensity knockout format → strong betting engagement
Star players and high-scoring potential boost interest
One of the most popular betting events in football

Traffic insights: Perfect for driving high traffic with pre-match and live betting, player props, and accumulator offers.
07.05 – UEFA Europa League & Conference League – Semi-finals

Why it stands out:
European knockout stage with high stakes
Clubs fighting for a place in continental finals
Strong betting interest across multiple markets
High volatility → great for live betting

Traffic insights: Great for driving traffic via live bets, accumulators, and team-specific markets
09.05 – Premier League – Liverpool vs Chelsea
Why it stands out: Top clubs with global fanbases and strong betting demand.
Traffic insights: Effective for match bets, player props, and live traffic.
10.05 – LaLiga – El Clásico
Why it stands out: One of the most watched football matches globally with massive betting volume.
Traffic insights: Peak traffic across all formats – pre-match, live, and props.
13.05 – Coppa Italia – Final
Why it stands out: Major domestic final with strong EU engagement.
Traffic insights: Strong for match betting, outrights, and live engagement.
16.05 – Bundesliga – Bayern vs Köln
Why it stands out: Featuring Germany’s top club with high-scoring potential.
Traffic insights: Good for handicaps, goal markets, and player bets.
17.05 – Serie A – Roma vs Lazio
Why it stands out: One of Italy’s fiercest derbies with high emotional intensity.
Traffic insights: Ideal for live betting and goal/card markets.
20.05 – UEFA Europa League – Final
Why it stands out: Major European final with global audience and high stakes.
Traffic insights: Perfect for peak traffic and promo pushes.
23.05 – Coupe de France – Final
Why it stands out: Key French final with strong local engagement.
Traffic insights: Good for GEO-targeted campaigns.
23.05 – DFB-Pokal – Final
Why it stands out: One of Germany’s biggest football events with high viewership.
Traffic insights: Strong for local traffic scaling.
24.05 – Taça de Portugal – Final
Why it stands out: Major national final with concentrated attention.
Traffic insights: Effective for targeted campaigns.
27.05 – UEFA Conference League – Final
Why it stands out: A growing tournament with competitive matchups.
Traffic insights: Good for final-stage traffic and promos.
30.05 – UEFA Champions League – Final
Why it stands out: The biggest club football event globally.
Traffic insights: Maximum traffic peak across all betting formats.

Formula 1

May continues the season of racing, which consistently attracts a global audience and converts well on betting traffic.

24.05 – Canadian Grand Prix
Why it stands out: Part of the global F1 calendar with stable international demand.
Traffic insights: Good for props, race bets, and accumulators.

Tennis

Tennis in May is characterised by the preparation for Roland Garros and can be called one of the best sources of long-term traffic due to the large number of matches.

05.05–17.05 – WTA Rome
Why it stands out:
WTA 1000 event featuring top-ranked players
Key clay-court warm-up before French Open
High match volume → strong engagement & retention
Unpredictable surface boosts live betting activity
Strong interest across major European markets

Traffic insights: Ideal for promoting live betting, accumulators, and outright markets with consistent traffic throughout the tournament.

06.05–17.05 – ATP Rome
Why it stands out: ATP Masters 1000 with top-ranked players and global interest.
Traffic insights: Ideal for accumulators, outrights, and live markets.
24.05–07.06 – French Open
Why it stands out: Grand Slam event with massive global audience and two weeks of matches.
Traffic insights: Top-tier for sustained traffic and long-term campaigns.

MMA

MMA events generate rapid spikes in traffic due to hype and work well both pre-match and live.

09.05 – UFC 328 – Chimaev vs Strickland
Why it stands out: Headline fight with top contenders and strong media coverage. Strong engagement in pre-fight and live markets.
Traffic insights: Perfect for boosting bets on fight outcomes, rounds, and method of victory.

Esports

Esports in May provides a stable and long-lasting traffic flow due to the busy schedule of tournaments.

09.05–17.05 – CS2 – PGL Astana
Why it stands out: Tier-1 CS2 tournament with top teams and high match volume.
Traffic insights: Continuous traffic via live betting and match-by-match activity.
13.05–24.05 – Dota 2 – DreamLeague Season 29
Why it stands out: Extended format ensures consistent engagement.
Traffic insights: Strong for daily traffic and retention.
26.05–07.06 – Dota 2 – BLAST Slam VII
Why it stands out: Competitive event with steady match schedule.
Traffic insights: Great for long-term traffic scaling.

Ice Hockey

May is a key month of international hockey with a high audience interest, especially in Europe.

15.05–31.05 – IIHF World Championship
Why it stands out: Major international tournament with strong EU demand.
Traffic insights: Continuous traffic flow across matches.
23.05 – Germany vs Austria
Why it stands out: Regional rivalry with strong DACH engagement.
Traffic insights: Ideal for GEO-targeted campaigns and live markets.
31.05 – IIHF World Championship – Final
Why it stands out: Final match with peak attention and betting volume.
Traffic insights: Strong for final-stage traffic and promos.

Basketball

May in basketball is the crucial stage of European tournaments with high audience engagement.

22.05 – EuroLeague Final Four Semi-finals
Why it stands out: Top European clubs competing at the highest level.
Traffic insights: Good for match betting and accumulators.

Cricket

Cricket continues to provide a steady traffic stream in GEOs with high demand for the sport.

17.05–23.05 – ODI Series – Bangladesh vs New Zealand
Why it stands out: Strong demand in key GEOs with steady engagement.
Traffic insights: Consistent live betting and long-play traffic.
27.05–29.05 – T20 Series – Bangladesh vs New Zealand
Why it stands out: Fast-paced format with high engagement.
Traffic insights: Ideal for live betting and quick turnover traffic.

Sport traffic insights in May

In Tier-1 GEOs, the result depends on the timing and context directly. The same sources may produce different results depending on the moment of launch.

If you wish to get the most of your traffic in May, do the following:

focus on semifinals and finals with high conversion potential;
synchronize campaigns with game days and tournament stages;
concentrate budgets during peak periods;
and use live betting as the main traffic driver;
combine betting and casino traffic;
quickly scale bundles that show results;

How to maximise your traffic in May?

May creates a highly favourable environment for growth, driven by a packed schedule of high-stakes matches and events. With fresh news hooks emerging almost daily, there are constant opportunities to capture and engage your audience.

The optimal strategy is to focus on the most high-impact events while simultaneously boosting traffic through timely promotional campaigns across N1 Partners brands — N1 Bet, RollXO, and Lucky Hunter. This approach not only helps scale volume but also improves user conversion efficiency.

On their side, the N1 Partners team equips affiliates with everything needed to scale effectively: up-to-date offers, actionable analytics, and hands-on support — enabling faster decision-making and consistent performance growth.

The N1 SEO Traffic Cup has recently wrapped up — results will be announced on May 10. But this isn’t the finish line: the N1 team is already preparing new campaigns for partners, so stay tuned for updates.

Top promos for N1 Partners projects in May

Every month, N1 Partners launches a series of seasonal promos on key brands to help partners increase conversions and maximise traffic.

Galaxy Lottery (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 13.05–17.05
Prize pool: €30,000

Summer Vacation Lottery (Joo Casino)
Period: 30.05–06.06
Prize pool: €12,000+

Advent Calendar (N1 Bet, RollXO)
Period: 08.05–17.05
10 daily tasks with rewards and bonuses for players.

Lucky Star Lottery (SlotLords)
Period: 08.05–14.05
Prize pool: €10,000

Wanna learn more? Contact your manager right now!

Cooperation with N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.