Affiliate Announcements
Digital Marketing Mixer partners with Ugenie.io and Publisher Discovery to provide extended new business and community networking
The Digital Marketing Mixer is a community based business networking event created by Lee-Ann Johnstone in collaboration with leading iGaming and Digital Marketing partners such as GPWA.org, Affpapa.com and Affiliate Guard Dog amongst others. The event is designed to give digital and affiliate marketers an opportunity to develop personalised business contacts and the opportunity to keep abreast of what is changing in the affiliate and digital marketing industry.
NEW BUSINESS AND AFFILIATE PROGRAM GROWTH
This month, the event will expand its networking and business function by collaborating with two leading software platforms offering delegates expanded opportunities to connect in person and improve their affiliate outreach.
Ugenie.io is a private platform for communities and memberships with the benefits of facebook groups enabling delegates to communicate with one another both before and after attending networking and virtual events. Ugenie.io will also deliver an exclusive 30-minute MasterClass strategy session for delegates at this month’s event about how Content Marketing is changing and how to use it effectively to drive better customer conversions.
Ugenie.io founder Susan Kabani says: “We are incredibly excited to be supporting the Digital Marketing Mixer event. Our philosophy at Ugenie is all about building quality relationships in both the real-world or on-line. We are thrilled to see and be a part of the work being done by Lee-Ann to empower her digital community to do more through these business networking mixers and bringing the community together to continue conversations and learning through it’s own business hub.”
Delegates who attend this month’s event will also benefit from an exclusive 30- minute MasterClass training on how to use content marketing to generate more leads for their website or business delivered by Ms. Kabani.
In addition to this, a collaboration with leading AI and Machine learning technology provider, Publisher Discovery has been secured. This SaaS platform gives affiliate managers a unique insight and analysis on affiliate programs across any market to help identify and engage new affiliates to onboard into their program. Using AI, the platform ranks and matches affiliates to advertiser’s specific needs
Chris Tradgett from Publisher Discovery said, “Publisher Discovery are pleased to partner with Lee-Ann, a veteran in the Affiliate Marketing sector to support delegates who attend the Digital Marketing Mixer. Our software helps affiliate managers to find the most relevant affiliate partners to work with and attendees of the June event will receive FREE trial access to the platform to review and find their best affiliates. “
Lee-Ann Johnstone said: ” This event has been curated to help my community get better connected during these uncertain times on a personal level. I really want to support affiliates and digital marketers to get access to expert insight, be able to collaborate with one another and help support new business development at the same time. I’ve partnered with UGenie.io and the Publisher Discovery team to help make that achievable at this month’s networking event.”
The Digital Marketing Mixer is hosted monthly and the next iteration takes place on the 30th June between 4-6pm BST. The event offers live business “speed” networking and is FREE to attend for anyone working in the affiliate and digital marketing industry.
Over 100 delegates from all over the world, in a multitude of sectors have already RSVP’d to attend. Delegates include brands such Catena Media, BrandVerity, Smile Software, Every Matrix, Fortune Jack and more.
Michael Corfman of GPWA.org says: ”The first Digital Marketing Mixer was a great way to network with fellow affiliates and with affiliate marketing programs. I’m very much looking forward to the opportunity to get together once again!”
You can RSVP FREE and join the Digital Marketing Mixer – HERE
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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