Affiliate Announcements
Announcing the launch of the Digital Marketing Mixer
The Digital Marketing Mixer is a new networking and business event hosted by Lee-Ann Johnstone for digital and affiliate marketing professionals to connect and get new business done. This unique concept is the first of its kind and will facilitate new business and sales for delegates in attendance.
The event is FREE to attend for any digital and affiliate marketing professional and is held in collaboration with a number of leading iGaming and Affiliate Marketing brands such as Paysafe (Income Access), GPWA.org, iBet Directory and Affiliate Guard Dog who are collaborating on this inaugural new business focussed event.
Taking place on the 22 May between 5-7pm (GMT) via virtual conference streaming, this unique event is designed to help delegates get connected, secure new business and offer a fun interactive social gathering to support industry growth and business collaboration.
Lee-Ann Johnstone who is hosting the event said: “The Digital Marketing Mixer is designed to help people keep connected during lockdown, to support collaboration and to ensure businesses thrive. I understand how hard it is to keep focussed on sales with an uncertain future, and that’s why I’ve curated an open networking event for EVERYONE in our industry to gather together, get new business done and have fa bit of fun at the same time.”
Event collaborators Michael Corfman of GPWA.org said “Hats off to Lee-Ann for bringing us together for a great time in the age of social distancing.” whilst Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, comments “A marketing mixer that doesn’t involve traveling. Wow! What a great, great opportunity to network. I just can’t believe such events haven’t taken off before and needed a pandemic to be understood.”
The Digital Marketing Mixer will kick off with a live demonstration from London’s leading mixologist, Philip David from (The Covent Garden Cocktail Club and Balthazar) who will demonstrate exactly how to create a cocktail or mock-tail from ingredients found in your store cupboard at home.
There will be fun icebreaker challenges and networking games to enjoy along with coordinated speed networking and sales pitch sessions. The focus of this event is to bring people together and get new business conversations – started!
Lloyd Richman, founder of iBet Directory comments: “I think given the current circumstances the Digital Marketing Mixer is a great way to meet new contacts, expand our network and gain some new business. Thankfully we have people like Lee-Ann as a driving force helping to continue to push our industry forward.”
The event has already enlisted digital representatives from companies such as PokerStars, PlayUp, Betsson, Better Collective, FTD Digital, YorMedia while several other leading iGaming affiliates from both casino, sports, bingo and poker segments, SaaS product owners and agency suppliers are registered to attend.
RSVP FOR FREE and join the Digital Marketing Mixer – HERE
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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