News
King Billy Casino, a proud holder of MGA license
One of the world’s most beautiful archipelagos (yes, Malta is not just one island). Set of epic films and TV shows, like Troy, Gladiator and Game of Thrones. A walker’s paradise during almost all seasons of the year, with stunning views from dramatic cliff edges. Fantastic cuisine. Picturesque capital Valetta.
And yet, when it comes to online gaming, there is something more in Malta than the above, something that has turned it into the Mecca of the gambling world. We are talking of course about the Malta Gaming Authority which has become the world’s preferred remote gaming regulator. Don’t get us wrong Curacao license holders, your license is still decent, but Malta is in a league of its own.
How have the Malta Gaming Authority done it? By offering a solid legal framework for service providers, operators and online players. Any company which wishes to obtain the coveted MGA gambling license has to meet a number of strict criteria, ranging from ownership structure and credibility to integrity and competence.
Which brings us to the happy news from the King Billy Kingdom. It was due and it is now a fact, that King Billy Casino, owner of several impressive industry distinctions, awards and trophies in less than 3 years of operations is now also a proud holder of the MGA license.
Good news from the Kingdom, so we reached out to a few key persons of the organization for statements. King Billy Casino CEO (and “First Lord” of the Kingdom) explains: “At King Billy Casino, we view our course, so far, as a journey where the destination can only be reached by taking methodical steps. One of these steps, actually a giant leap for us, is our MGA license.”
So, what has changed for King Billy Casino with the new license? The CEO points out “You know, even before the MGA license, we were implementing a modus operandi at King Billy Casino, exactly as if we had a Malta license. This means a policy of full transparency. We expect that combining this policy with the Malta regulations will make the relationship with our players even more reliable, trustworthy and secure.”
And what about new opportunities? Ruslan Legenzov, King Billy Casino Head of Affiliates (and “Lord of Affiliates” of the Kingdom) shares his thoughts with us: “Plenty of opportunities, which we will try to capitalize at a maximum level. New payment systems, like Trustly, the “darling” PSP of European players will now be available at King Billy, along with tax-free transactions.
Furthermore, our King Billy Casino MGA site will feature a brand new Loyalty Program with a refined bonus system and no less than 7 levels: Citizen, Baron, Earl, Marquess, Duke, Prince, and finally King, next to King Billy himself. Female titles apply too for ladies, so we invite everyone, above 18 years of age for a ride.”
The King Billy Casino CEO compared the casino’s course to a journey. So, what is the destination of the journey? The CEO smiles “We are trying to make it the most interesting type of journey – a never ending one!”
We must admit that we like this way of thinking, and for the time being we reckon that “His Majesty King Billy and his faithful servants” could use some rest on this long journey. And what best place to rest than Malta?
MGA, the Malta Gaming Authority, is a Malta-based Gaming Control Board. Its mission, since its inception in 2001, is based on the principle of having a transparent and fair gaming sector in Malta, to safeguard against corruption and crime and offer protection to vulnerable players and minors.
King Billy Casino is a new generation online casino, available in 6 languages (English, German, Russian, Finnish, Norwegian and Japanese) with an impressive record in awards and a remarkable variety of games and features. King Billy has prioritized the creation of a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
Affiliate Success
ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026
ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.
Continuing 2025’s Momentum
The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.
Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.
Refie’s Human Impact
Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.
In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.
Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”
Conferences
Aff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
Aff.Tech, the affiliate management platform by GR8 Tech, closed out ICE and iGB Affiliate Barcelona 2026 with over 30 meetings—connecting with new prospects, aligning on growth plans with existing partners, and visiting client booths to celebrate their recent wins firsthand.
Market Signals That Match the Roadmap
Across both events, several themes dominated conversations: AI-driven automation across affiliate operations, heightened focus on compliant and transparent tracking, demand for flexible commission structures, and a clear shift from short-term acquisition toward long-term, value-driven partnerships.
For Aff.Tech, the signals validate recent product direction. Updates showcased at ICE—including new fixed-fee commission plans for tighter budget control, a third-party CRM integration API, and redesigned reporting for real-time performance visibility—speak directly to what operators said they need: infrastructure that supports diversified affiliate ecosystems without the operational drag.
“The conversations at ICE confirmed what we’ve been building toward,” said Mariia Shmelova, CEO of Aff.Tech. “The industry is moving away from short-term acquisition thinking. Operators want partnerships they can measure, manage, and grow over time—and they need platforms that make that sustainable at scale. That’s the direction we’re committed to.”
Industry Recognition Follows
Shortly after the event, Aff.Tech was shortlisted for Best Affiliate Software at the AIBC Eurasia Awards 2026—recognition that aligns with the momentum the team is carrying into the rest of the year.
News
N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.
The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector.
N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.
The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.
The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.
“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”
This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.
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News1 week agoN1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
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Awards1 week ago2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
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Press Releases7 days ago
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona
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Conferences21 hours agoAff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
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Affiliate Success20 hours agoReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

