Awards
One King to rule them all! King Billy wins Best Casino in the AskGamblers Awards!

Where is the capital of the King Billy Kingdom? The good people at King Billy Casino keep their lips sealed about it – but we know that at least for the night of January 17, their capital was Belgrade, Serbia. Because, it was there, in a spectacular gala in the Hyatt Regency hotel (also broadcast live to the rest of the world) that King Billy landed the big one.
AskGamblers Awards. Best. Casino. 2019.
It is one thing to be winning industry’s big awards when you have decades of experience under your belt and your name has been a synonym for gambling from the early 20th (not 21st) century. But it is a very different thing to be doing it when you were founded only as recently, as St. Patrick’s Day, 2017.
So, in less than 3 years, King Billy Casino has proven its mettle in the AskGamblers Awards by winning Best New Casino in 2017, Best Casino 3rd place in 2018 and now, Best Casino in 2019. We reached out to Volodymyr Harkusha and Ruslan Legenzov, King Billy Casino CEO and King Billy Casino Head of Affiliates for statements.
“It is difficult to express it in words!” an excited Volodymyr says holding the prestigious trophy. “You just cannot put into words, the hard work, the team spirit, the sheer talent and the persistence of our people which brought us this amazing award. Through the good times and the bad times, our staff is there, always passionate, positive, active and effective. I am blessed and proud to be working with them!”
Ruslan Legenzov adds: “The saga of the King continues! Recognition that not only comes from the judging committee, but also from the players themselves is a double proof of what King Billy Casino is offering. We thank everyone and we continue. The best is still yet to come!”
The AskGamblers Awards are one of the most respected institutions in the iGaming world. Their distinctive feature is that they are the only awards where the winners are decided by a joint experts & players’ voting process.
The AskGamblers Awards are organized by AskGamblers, an award-winning portal itself, which provides accurate information about online casinos worldwide, as well as the opportunity for players to resolve their issues with casinos transparently.
King Billy Casino is a new generation online casino, available in 6 languages (English, German, Russian, Finnish, Norwegian and Japanese) with an impressive record in awards and an amazing variety of games and features. King Billy has prioritized the creation of a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
Awards
iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories

Businesses of all sizes active in the igaming affiliate industry are being invited to enter the annual iGB Affiliate Awards which will take place 3 July in parallel with iGB L!VE.
The deadline for submitting nominations is Friday 28 March 2025 with the shortlist expected in early May.
The Awards, which have become a must-attend celebration of the industry, will be presented at East London’s famous Art Deco Grade II-listed Troxy venue. Paying homage to its musical heritage, including staging performances by Liam Gallagher, Garbage, Morrissey, the Cure and Stereophonics as well as hosting the NME Awards, iGB Affiliate nominees and guests will enjoy an evening of Britpop-themed entertainment as they get to relive the cultural explosion of ‘Cool Britannia’.
Award categories comprise: Best Casino Affiliate, Best Sports Betting Affiliate, Best Bingo Affiliate, Best Poker Affiliate, Best Crypto Affiliate, Best Streaming Affiliate, Marketing Campaign of the Year, Affiliate Employer of the Year and Safer Gambling Initiative of the Year. Best Affiliate Manager, Affiliate Idol aka Lifetime Achievement Award. Best Affiliate Programme, Best Affiliate Network. Best Tech (NEW), Best Affiliate Management Platform (NEW), Best Digital Agency, Rising Star, Best Newcomer, Innovator of the Year and the publicly voted Game of the Year.
Widely regarded as constituting the most transparent and rigorous awards process in the industry, the iGB Affiliate Awards panel of external industry judges have been selected for their expertise on both the igaming affiliate sector and in specialist areas pertaining to individual awards, such as safer gambling.
Before joining the panel, judges are required to sign an NDA to keep all submitted information confidential and the winners’ names secret until the event has taken place. They are also obliged to declare all potential conflicts of interest prior to judging.
Naomi Barton, Global Porfolio Director responsible for iGB Events stated: “The decision to keep the iGB Affiliate Awards in London alongside the relocated iGB L!VE has been welcomed by the industry.
“The opportunity to experience the very best products and services on the iGB L!VE show floor during the day and then to celebrate the fantastic achievements of the igaming affiliate community amongst friends and colleagues at the Awards is a wonderful, once-in-a-year opportunity.”
She added: “Speaking with previous winners, being judged ‘best in class’ at what is the premier recognition platform for businesses of all sizes in the igaming affiliate industry demonstrates to current and future staff that you are a leading company, it helps attract talented employees and is a rich source of pride for the broader team.”
Affiliate Success
SOFTSWISS Affiliate Software Platform Wins at IGA 2025

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
Awards
ReferOn Wins SiGMA Awards and Highlights a Stellar End to 2024

ReferOn, the state-of-the-art affiliate management system, received the prestigious SiGMA Europe Award during the conference from November 12 to 14. The multi-day event saw over 27,000 delegates attend, with exhibitors like ReferOn able to interact with valuable B2B traffic and develop their professional networks.
Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, represented ReferOn at the event. They discussed the company’s tools and solutions with visitors and outlined its plans to develop its educational content with initiatives like the ReferOn Insights Seminars, which aim to support operators and affiliates in navigating the platform and increasing its effectiveness. The ReferOn team also highlighted the importance of an ever-changing market, with new features launched in the coming months and beyond.
Additionally, Alexia and David met with MicroGame’s CCO, Diego Mendez, to celebrate their recent landmark partnership. The collaboration will see ReferOn make significant strides to become Italy’s leading affiliate management system as MicroGame’s extensive portfolio of brands will implement the company’s solutions.
ReferOn team won the “Best Partner for Customer Acquisition & Retention 2024” category at the esteemed SiGMA Awards 2024 event. The company was presented with this award due to its commitment to improving the affiliate engagement process and its efforts to provide the best tools to address current operator and affiliate challenges.
Alexia Gauci commented, “The team is thrilled to receive this reputable award from a distinguished organisation like SiGMA. It’s an important milestone for us as we continue to develop our products and services to help operators and affiliates succeed. We have a lot of plans for 2025.”
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