Stephen Carter, Clarion Gaming’s Head of Affiliate Content and internal judging lead for the IGB Affiliate Awards has praised both the number of submissions received and their overall quality. 

Speaking as organisers published the list of finalists across the 20-strong categories, he confirmed: “Our external industry judges who are selected for their expertise and their depth of knowledge of the iGaming affiliate sector have been hugely impressed by the overall quality of the individual submissions and the number of companies that have chosen to participate in the 2025 edition of the Awards.

“Both metrics are indicative of how seriously the Awards are taken and how they are widely recognised for being the most prestigious and transparent merit-based awards in iGaming.

“It’s also significant that 40% of the submissions which have progressed to the finals are from businesses not previously shortlisted. This level of engagement demonstrates the relevance and reputation enjoyed by the iGB Affiliate Awards across the iGaming ecosystem.”

Madrid headquartered Betandeal has achieved the most shortlisted entries, making the cut in five categories. The affiliate agency is closely followed by Gambling.com Group, which has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year.

Newcomer WagerWire has also been shortlisted in four categories across sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.

Interest is mounting in the showpiece black-tie event, with the industry celebration being presented by broadcaster and musician Myleene Klass MBE.

The critically acclaimed television personality, part of the original Britpop era, will host the Cool Britannia-themed event being held 3 July at the Troxy, the stunning Art Deco masterpiece situated in the heart of East London.

The Troxy has an 80-year musical heritage and has featured performances by Liam Gallagher, Jarvis Cocker, Garbage and the Cure.

Members of the iGaming affiliate community can still participate in the public vote for Game of the Year by following the link found at https://www.igblive.com/igb-affiliate-awards-2025. Votes must be cast before 3 June.

The iGB Affiliate Awards shortlist can be viewed at:  https://www.igbaffiliate.com/en/articles/121752/igb-affiliate-awards-2025-shortlist-revealed/

ReferOn, a state-of-the-art affiliate management system, continues its positive momentum in 2025 with its recent nomination for the prestigious “Best Affiliate Management Platform” category at the upcoming iGB Affiliate Awards 2025.

The iGB Affiliate Awards is one of the biggest and most respected ceremonies in iGaming, gathering the industry’s brightest minds and influential figures. This year’s iteration of the event anticipates over 400 affiliates, programmes, and vendors for a night of celebration and networking.

ReferOn’s operational focus for 2025 has been on innovating and updating the platform to provide best-in-class tools and solutions for its users. The company has implemented multiple new features, such as the recent Payments Module overhaul to empower affiliates and operators by helping them maximise their campaigns. This dedication to excellence has established it as a frontrunner for the “Best Affiliate Management Platform” category.

David Harris, ReferOn’s Operations Lead, commented on the nomination, “This nomination for such a prestigious category demonstrates the ReferOn team’s hard work throughout the year. We’ve emphasised delivering the best possible solutions and services for our clients, including bolstering our customer support and implementing all-new tools. We look forward to attending the event and congratulate all our peers who have been shortlisted.”

The iGB Affiliate Awards will take place on July 3rd, 2025, at The Troxy, London. The ReferOn team will attend the ceremony and looks forward to connecting with industry peers and a night of celebration.