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How to Work with Affiliate Programs, Drive Mobile Traffic, Target Africa, and What Is the Role of Blockchain in All These Things? Results of Kyiv iGaming Affiliate Conference 2019
On September 26, the long-awaited Kyiv iGaming Affiliate Conference 2019 by Smile-Expo took place, the event dedicated to affiliate marketing in the gambling business. The second event outmatched the first in terms of the volume and quality of practical information, the scope of exhibition area, and the general atmosphere of dedicated networking.
About reports
The conference was moderated by the co-founder of Papa Karlo CPA network Konstantin Karpalov, who organized breaks full of humor between the informative reports.
The first to speak was the Chief Marketing and PR Officer of Alfaleads Roman Manuylov. He told the audience how affiliate programs usually worked with advertisers and why it did not bring traffic, and gave recommendations on how to improve the situation.
СМО of TruePlay Lyudmila Krivko shared the details and advantages of the first blockchain-based affiliate program, noting that the distinctive feature of TruePlay was the protection of affiliates against shaving. Besides, Lyudmila offered everyone to take part in the contest that allowed getting 100% RevShare from attracted customers.
The report of CMO Parimatch Africa Dmitry Belianin provoked huge interest, as he focused on the promising African market. Dmitry shared analytic data that showed remarkable demand for the gambling segment in the region alongside the small competition. The speaker mentioned that the market was a gold mine for affiliates and webmasters in case of cooperation with a strong brand.
Head of mobile at the international marketing agency Digital Choo (DC) Maxim Kirienko reviewed the case study of Parimatch. Having experience of work with this upscale customer, the speaker told how to drive traffic to mobile betting apps correctly. Maxim paid attention to the difference between the betting and gambling niches in terms of traffic acquisition, struggle against unfair webmasters and frauds.
The owner of Clicklead.ru affiliate network Anton Voystrikov continued the theme of mobile traffic. He talked about categories of CPA apps focusing on gambling and betting apps. Anton specified strategies of traffic acquisition through apps, their advantages, and related risks.
Founder of Initium Group Vitaliy Stetsenko also contributed to the understanding of the mobile market. In his report, he highlighted the main benefits of apps in lead generation, provided examples of creatives and statistics.
Founder of Quints Roman Bout thoroughly analyzed the CPA model and compared it with the Revenue Share. He noted that CPA traffic was the pain of beginning operators that had to compete with major brands, as it required much effort. Roman noted that only the correct retention strategy could help to cope with the problem and explained how to achieve that.
CEO of LAWBOOT law firm Viacheslav Ustimenko raised the question of loot boxes and skins in video games as gambling elements. The speaker dispelled the widespread myth about the lack of regulation of cryptocurrency settlements and gave recommendations on license acquisition and business registration.
CEO of Gambling.pro Tatiana Nasonova discussed the needs of advertisers, webmasters, and CPA networks, as well as the possibility of their realization. The speaker explained how to come to understanding between parties and build trust relations.
CEO of Endorphina Jan Urbanec looked at the market from the standpoint of game developers. He explained why they appreciated affiliates and what kind of collaboration they expected. Jan especially highlighted the value of content and explained how developers could help webmasters gain it.
Panel discussion
Panel discussion “Casino, betting, esports: finding the right balance” raised a furor among attendees that were leaving questions for speakers during the whole conference and the discussion. As the moderator, CEO of PartnerMatrix Levon Nikoghosyan studied the interests of the audience and made sure that all main themes were covered.
CEO of Playtini Anton Tlustyy and Head of Acquisitions at Firelink Media Vladimir Luchaninov analyzed the market mainly from the standpoint of content. In their turn, Head of Product Marketing at Adjarabet Giorgi Gvenetadze and СМО of Favbet/Favorit Sport Nik Rudenko assessed the situation in the market from the side of operators. Affiliates and webmasters showed interest in their stance on numerous questions.
Feedbacks of sponsors and exhibitors
The exhibition area of the second Kyiv iGaming Affiliate Conference significantly increased. Ten big industry companies presented products and services.
Among them, you could find gambling operators PokerMatch, Favbet and Favorit Sport, affiliate program TruePlay, online casino developer SoftGamings, international marketing agencies Digital Choo and ZLODEI, aggregator Slotegrator, outsourcing company SupportLAB, developer of affiliate marketing software Quints, and international LPB Bank.
In many respects, the event has been successful due to sponsors that supported it. Organizers express gratitude to:
- Platinum and Bags Sponsor – international operator PokerMatch;
- Silver Sponsor – affiliate program TruePlay;
- Exhibition Area Sponsor – online casino software developer SoftGamings;
- Badge / Lanyard Sponsor – international marketing agency Digital Choo (DC);
- Registration Sponsor – international bookmaker FINBET.
The following feedbacks can convey the general atmosphere of the event.
“I liked the event a lot. It means that you were great at attracting visitors and we did our best with the product. Keep moving!” Ruslan Bangert, CEO of PokerMatch.
“Everything was great, we liked the event. We will participate once again. We wish you good luck in the further development of the event,” Sergey, SoftGamings.
“I like the dynamics of the event. We participated in this conference last year. And we can see how it grows, gets more diversified and convenient for work, offers many interesting speakers. Good job, make it more often,” Eduard Rogov, CMO at Quints.
You can read more about the goings-on in the exhibition area of Kyiv iGaming Affiliate Conference 2019 and find feedbacks of all exhibitors and sponsors in standalone materials that will be soon published on the website of the event.
Kyiv iGaming Affiliate Conference 2020
The second conference outperformed the first one in all respects, which is confirmed by feedbacks of participants, sponsors, and guests of the event. The team of Smile-Expo will do everything possible for the third event to outshine the success of previous events. See you in 2020!
N1 Partners will celebrate the finale of the global N1 Puzzle Promo for partners – running from April 21 to December 31, 2025 – and award the grand prize, a Robinson R22 Beta II helicopter, at an exclusive party in Barcelona during the ICE and iGB conferences. The special guest of the event will be Tommy Cash.
Registration for the party is now open.
Participants – especially those at the top of the leaderboard – still have the final two weeks to influence the results and break into the prize-winning top three. After all, the grand prize – a Robinson R22 Beta II helicopter – is something no one in the industry has ever given away before…
The main motto of the exclusive final show-event of N1 Puzzle Promo will be “Because we can” – a philosophy of high achievement and top performance by the promo leaders, running like a red thread throughout the entire event.
This is more than just a party – it’s a community and a private club for top N1 Partners affiliates and guests, industry leaders, media, and influencers, accessible only to the select few. “Because we can” is about limitless opportunities for scaling, the ability to achieve top results together, and creating experiences unmatched in the industry.
N1 Partners reveals long-awaited event details 👇🏼
Date: January 20, 2026
Time: 20:00
Location: Barcelona, Spain
What highlights are planned for the guests?
- award ceremony for the top 3 and presentation of the grand prize – the Robinson R22 Beta II helicopter
- exclusive prizes raffle among all guests
- a performance show, DJ set and additional surprises
- activity zones (red carpet, photo area, bar, VIP lounge with hookahs, and much more)
And, of course, the long-awaited special guest of the evening… 🥁
Get ready for the unforgettable performance of edgy Estonian rapper and musician – Tommy Cash!
Register now for the N1 Partners show-event via the link: https://n1puzzle.promo/en.html
After all, why drive when you can fly?
And be number one with N1 Partners?
News source: N1 Partners
Law enforcement authorities in Kazakhstan have dismantled a large-scale illegal payment scheme connected to online gambling operations, following an investigation by the Financial Monitoring Agency of the Republic of Kazakhstan (AFM).
According to official statements from the AFM, the scheme involved cross-border financial transfers routed through multiple payment organizations. Transactions were allegedly disguised as legitimate commercial payments and subsequently redirected to online casino platforms. The identified volume of suspicious operations exceeds 600 billion tenge, making it one of the largest financial investigations of its kind in the country.
The authorities reported that the scheme relied on so-called “grey” payment infrastructure, including misused POS terminals, fictitious merchant agreements, and the involvement of intermediaries across several jurisdictions. As part of the investigation, more than 70 searches were conducted, significant financial assets were frozen, and nine individuals were detained. Materials are reportedly being prepared in relation to additional suspects, including foreign nationals.
The AFM also confirmed the shutdown of a call center that provided technical support services to multiple online casino platforms and facilitated payment-related consultations. Approximately 120 individuals from several countries were reportedly involved in these operations. Investigators further stated that the network included a gambling-related affiliate program that enabled deposits and withdrawals in cryptocurrency, with turnover exceeding 200 million USDT.
Kazakhstan’s authorities emphasized that online casinos are prohibited under national law, noting that such platforms operate without taxation, customer identification, or consumer protections, and pose risks related to gambling addiction and financial crime.
Several companies and financial institutions have publicly stated that they are cooperating with law enforcement authorities in order to clarify their role, if any, in the investigated activities. Proceedings are ongoing, and the authorities have stressed that, at this stage, no comprehensive list of suspects has been officially published.
The Financial Monitoring Agency reiterated its warning to individuals and organizations against participation in illegal gambling-related payment activities, stating that any form of facilitation may result in criminal liability under Kazakhstan law.
Investigations remain ongoing, and further updates are expected as the case develops.
Sources:
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