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Welcome to Kyiv-Tbilisi Affiliate Journey: a Double Ticket Will Unveil Two Markets

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Welcome to Kyiv-Tbilisi Affiliate Journey: a Double Ticket Will Unveil Two Markets

 

On October 18, Smile-Expo will organize Georgia iGaming Affiliate Conference – a practical event dedicated to affiliate marketing in the offline and online gambling business. Speakers will discuss the efficient strategies for attracting clients and traffic, as well as the legal aspects of land based and virtual casinos operations.

Conference website already features seven expert presentations and two participants of the panel discussion: “Offline and online casinos. Review of tools aimed at user attention”. Presenting the event program, organizers also announced a new special offer: Kyiv-Tbilisi Affiliate Journey, allowing to buy two tickets to events in Tbilisi and Kyiv.

What to expect from Kyiv iGaming Affiliate Conference?
Kyiv will host the second annual conference dedicated to iGaming affiliate marketing on September 26. Attendees of Kyiv iGaming Affiliate Conference 2019 will enjoy latest insights, interactive program, lots of networking, communication with experts from five countries, and a demo zone with reputed companies.

Speakers of the conference include webmasters, affiliates, arbitrage specialists, marketers and top lawyers. They will address key issues:

  • How to get maximum quality traffic from the CPA networks?
  • How blockchain influenced the gambling market?
  • Why advertisers and affiliates need to work together to reach the best result?
  • How to find traffic for betting mobile app?
  • How to build funnels while working in the gambling niche?
  • What is important for banks and regulators in the activities of operators and affiliates?
  • Gambling market in Africa: what this is and is there money?

Besides, a panel discussion will take place as part of the event, highlighting gambling, betting, esports, as well as finding the balance between these sectors.

A double ticket to Kyiv – Tbilisi Affiliate Journey
Specialists working in the iGaming segment will learn useful knowledge at Georgia iGaming Affiliate Conference and Kyiv iGaming Affiliate Conference, having a chance to talk to local experts, find out more about the operations in the region, and learn about the prospects for launching and expanding the business.

That’s why, Smile-Expo is offering you a Kyiv-Tbilisi Affiliate Journey, allowing to get one ticket for two conferences at the best price. The price for one ticket till September 3 comprises €150 only.

Each week, the price will grow €50, and with each price increase, we’ll add new exciting options from the organizers into tickets. Kyiv-Tbilisi Affiliate Journey will last one month, ending on September 22.

You can buy a double ticket on websites of both conferences, the special category is open on the pages of registration.

Affiliate Success

ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

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ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

 

‍ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.

This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.

The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony  celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.

Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”

2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.

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Affiliate Success

Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

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Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

 

Casino Guru has been shortlisted for the iGB Affiliate Awards 2025, joining a competitive field of contestants in the “Best Casino Affiliate” category and the “Safer Gambling Initiative of the Year.”

The iGB Affiliate Awards recognize companies in the iGaming affiliate space that have demonstrated their value through a range of initiative. This is reflected by the event’s coverage of more than 20 award categories.
Casino Guru is honored to have been shortlisted in two categories for one of the most prestigious industry events that celebrates advances in the affiliate industry and iGaming sector as a whole, and particularly in two areas where Casino Guru particularly excels.

Casino Guru has developed the world’s most comprehensive and meticulously detailed database, which actively evaluates the standing of individual casinos by scrutinizing dozens of different criteria for each listing.
These criteria are dynamic, meaning that Casino Guru is constantly reviewing offers to accurately assign ratings.
The resulting assessment is based on technological, legal, and industry knowledge, helping players make informed choices about their gambling.

Daniela Sliva, Public Relations and Creative Projects Director, said: “The shortlisting reflects Casino Guru’s ongoing commitment to upholding the highest industry standards. The Safety Index and Casino Guru Complaint Resolution Center have consistently delivered real-world impact for players, enhancing transparency and responsibility across the sector by showing operators that when it comes to their offers, it’s the players who decide. At Casino Guru, we ensure that players have all the information they need to make informed decisions. Being shortlisted for the prestigious iGB Affiliate Awards confirms that we’re on the right track.”

Casino Guru is also distinguished for its ongoing commitment to the Gamtegrity platform, which reunites the company’s efforts to make gambling safer and more transparent by advancing research, education, and best practices.

The official ceremony will be held at the Troxy, East London, on July 3, 2025. The iGB Affiliate Awards will be held on the final day of the iGB Live 2025 conference.

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Affiliate Success

EEGS Webinar: Affiliates Face New Demands in Balancing Compliance and Conversion

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Eastern European Gaming Summit

 

On May 13th, the Eastern European Gaming Summit (EEGS) hosted a dedicated affiliate webinar exploring one of the most pressing challenges in iGaming today: how affiliates can stay commercially effective while adopting an increasingly responsible role in player protection. The session, titled “Balancing Compliance and Conversion: The Affiliate’s Role in Responsible Gaming” featured Gjorgje Ristikj, Founder of Gamblers Connect and Co-Founder & CEO of RankRadar, as keynote speaker.

The conversation unfolded against a backdrop of intensifying regulatory oversight and market saturation, highlighting the transformation of the affiliate segment into an essential part of the iGaming ecosystem. As emphasized during the discussion, affiliates are no longer peripheral actors but full-fledged digital media businesses, operating with considerable investment in content, compliance, analytics, and brand credibility.

Ristikj pointed out that modern affiliates are increasingly absorbing roles traditionally associated with internal marketing teams, from advanced SEO operations and audience segmentation to responsible gaming communications and transparency standards. These shifts are not merely cosmetic. As the speaker noted, operators now rely on affiliates not only to acquire traffic but to reinforce brand integrity, especially in competitive or newly regulated markets.

One of the core themes discussed was the growing expectation for affiliates to support safe gaming environments, both through the content they produce and the brands they choose to promote. In a concrete example, Ristikj introduced a Responsible Gambling Scoring Index, developed by Gamblers Connect. The tool evaluates operators on the presence of key responsible gaming features and publicly displays a score to inform and empower players. This kind of initiative reflects a broader industry movement to embed responsible gaming principles at every stage of the user journey.

Another major focus was the mounting operational pressure faced by affiliates. While operators remain accustomed to revenue-share partnerships, Ristikj argued that fixed listing fees are becoming necessary to sustain professional affiliate operations. Investment in content, platform development, video production, and tracking infrastructure has significantly raised the cost of doing business, especially as privacy regulations and attribution challenges reduce the reliability of traditional performance models.

The webinar also touched on the emergence of video-driven affiliate strategies and personal branding as a differentiator in a crowded landscape. As new players, many backed by agencies or former operator teams, enter the market with aggressive strategies, trust and transparency are becoming the critical assets for sustainable success.

The session concluded with a clear message: affiliates who want to remain relevant must adapt to a new standard of accountability. That means embedding responsible gaming principles not only as a compliance checkbox but as a core part of the brand experience, something players, regulators, and operators will increasingly expect.

The EEGS Affiliate Webinar is part of a broader initiative by EEGS to provide actionable insights and elevate the strategic role of affiliates in the global iGaming industry.

For those who missed the live session, the on-demand video is now available. You can watch the full session here: https://youtu.be/MJeYZfPI6Rs?si=BVp0yA0Vcpu9FDJx

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