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Zurich iGaming Affiliate Conference – Results of the First Event about Conduct of Online Gambling Business in Switzerland

On June 21, the international firm Smile-Expo hosted the unique for Switzerland Zurich iGaming Affiliate Conference. The event took place at Sheraton Zurich Hotel and was dedicated to gambling and affiliate marketing. It brought together participants of the gambling market that work in online and land-based segments.
The event featured specialists of world-renowned gambling companies including PLANZER LAW, Afilexion Alliance, Global Bet, Oryx Gaming, 1710 Gaming Ltd, PartnerMatrix, Expozive, GamblingCompliance, Endorphina, and many others. Attendees were representatives of affiliate networks, online and land-based casinos, affiliates, marketers, lawyers, members of regulating agencies, etc.
Relevant presentations, live discussions, and productive networking – all of it united conference participants.
Throughout the event, speakers and guests were talking, sharing experience, and establishing new business contacts. The official part of the event ended with the atmospheric Talks & Drinks afterparty, where participants could get to know each other closer, discuss different issues in the informal environment, present their brands, and agree upon further collaboration.
What did speakers discuss?
At the conference, speakers gave presentations sharing theoretic knowledge and practical experience of running, promoting, and scaling of their gambling businesses.
Dr. Simon Planzer, Partner at PLANZER LAW, spoke about the legal aspects of gambling activity. The expert explained how Switzerland regulated the online gambling market and reviewed prospects of this field.
Robert Toth, Key Account Manager at Global Bet, highlighted the use of innovative technologies in games focusing on virtual sports.
Reuben Portanier, Founding Partner of Afilexion Alliance, discussed the use of blockchain in the gambling industry. The specialist explained the prospects of the technology in the gambling field.
The event offered four panel discussions featuring Iris Sidler and Dr. Simon Planzer from PLANZER LAW, Dan Iliovici from Rombet, Joe Ewens from GamblingCompliance, Jovana Popovic from Oryx Gaming, Levon Nikoghosyan from PartnerMatrix, Nicc Lewis from Expozive, Jakub Kolomičenko from Endorphina, Chris Looney from Red Tiger Gaming, Reuben Portanier from Afilexion Alliance.
Experts delved into issues important for the gambling business:
- personal data security in iGaming;
- forming and maintenance of an attractive online offer;
- distinctive features and differences of gambling markets in Switzerland and Belgium;
- responsible approach to gambling.
As part of the discussions, specialists shared their opinions on different issues and presented real-life case studies.
We thank PLANZER LAW and its representatives Dr. Simon Planzer and Iris Sidler for their support on the conduct of the event.
Sponsors and media partners of the conference
We express special gratitude to the following companies:
- Exclusive Sponsor – Casino 777.ch;
- Media Gambling Sponsor – Login Casino;
- Media Sponsor – YOGONET Gaming News;
- Informational Sponsor – Focus Gaming News;
- Special Participant – ORYX Gaming.
Besides, the organizer thanks all media partners of the event. It was nice to talk to representatives of the Gambling Portal Webmasters Association (GPWA) and affiliate company Kafe Rocks.
Guests, participants, and partners are pleased with the conference and highly appraised its organization.
“The conference was great. The blockchain part was a bit complicated for me. The networking abled by the event was really interesting. Thank you again for the invitation,” said Casino Neuchâtel rep.
“Уour team is lovely. Everyone looked happy at the conference. Good job,” stated GPWA.
Conclusion
Zurich iGaming Affiliate Conference became a place for the start of productive collaboration between participants of the gambling market from Switzerland and other countries. We are glad that the event managed to bring together major gambling business representatives from all over the world and highlight issues relevant to the iGaming niche.
The team of Smile-Expo thanks participants, partners, and sponsors, and will be happy to see everyone at the upcoming industry events dedicated to gambling and CPA networks.
On October 18, the Georgia iGaming Affiliate Conference will take place in Tbilisi. Experts will discuss the subtleties of running a gambling business in Georgia, gambling regulations, and promotion of online casinos using affiliate marketing.
You can find more information and the program of the event on the official website of the Georgia iGaming Affiliate Conference.
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N1 Partners is giving away a trip to a surf camp at SBC Summit 2025 in Lisbon

Surf On the Waves to Success: N1 Partners at SBC Summit Lisbon 2025
From September 16 to 18, the N1 Partners team will take part in SBC Summit 2025 in Lisbon — one of the largest events in the iGaming industry. Thousands of professionals from around the world will gather at Feira Internacional de Lisboa & MEO Arena to discuss trends, exchange insights, and build new partnerships. N1 Partners is known for preparing something special for every event, and this time the team will bring a vibrant surf-inspired atmosphere to booth F84.
Surfing the Wave of Opportunities with N1 Partners
At every conference, meeting the N1 Partners team is a chance for affiliates to advance in the N1 Puzzle Promo and get closer to the grand prize of the year — the Robinson R22 Beta II helicopter. In Lisbon, this journey takes on a fresh theme — surfing, as a symbol of freedom, energy, and moving forward.
At the N1 Partners booth, the team will recreate the vibe of a real surf camp, giving partners the chance to discuss business opportunities and take part in activities designed to help them “catch the wave” of success.
What Visitors Will Find at Booth F84
- Surf Bar serving signature bubble teas and retro-surf–style cocktails
- Surf Balance Board Challenge: test your balance, claim guaranteed prizes, and get the chance to win an all-inclusive surf trip
- Meeting zones designed for productive negotiations and top-tier deals in a comfortable setting
A Dream Trip for the Winner
N1 Partners will raffle off a certificate for an all-inclusive surf camp trip, which includes flights, villa accommodation, training with a professional coach, and a branded surfboard delivered directly to the winner.
How to participate:
- Visit booth F84
- Register for the giveaway
- Be present at the raffle (stay tuned for the exact time on N1 Partners’ social media)
Full terms and conditions will be available at the booth.
See You in Lisbon
SBC Summit Lisbon is the perfect opportunity to meet the N1 Partners team, explore new projects, learn about the latest brand launches, and discuss exclusive partnership opportunities. At booth F84, visitors will find live business conversations, branded merch, and additional puzzles to bring them closer to the grand prize of the N1 Puzzle Promo.
Why N1 Partners
Working directly with an advertiser, partners of N1 Partners benefit from:
- 14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
- top deals across 10+ Tier-1 GEOs
- CPA up to €650, RevShare up to 45% + NNCO, and hybrid models
At booth F84, the N1 Partners team will be focused on real business. Whether you run SEO, PPC, FB, or other traffic sources, you’ll discover how to turn them into even greater profit with N1 Partners’ offers.
Don’t wait: book your meetings with N1 Partners’ affiliate managers now and make your SBC Lisbon experience as productive as possible.
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CasinoHawks spreads its wings with bold rebrand for UK market

Affiliate marketing powerhouse unveils new identity and content strategy to strengthen player trust in competitive online casino market
CasinoHawks, the UK-facing affiliate brand of Game Lounge, has unveiled a bold new look and content strategy designed to strengthen its position in one of the world’s most competitive online gambling markets.
Launched in 2012, CasinoHawks has built its reputation as a trusted source of casino knowledge for British gamblers, providing detailed reviews, expert-led insights, and industry news for more than a decade. Its latest refresh represents a significant step forward in creating a more modern, engaging, and unmistakably British identity for the brand.
The new strategy places a sharper focus on delivering value to UK players through locally relevant, expert-driven content. Reviews are now written exclusively by UK-based specialists, ensuring recommendations reflect the needs of domestic audiences.
Alongside this, the site’s visual identity has been refreshed with a new colour palette, updated branding, and a reimagined logo – with the hawk symbolising sharp insight and the checkmark representing trustworthiness and compliance.
Keith Geary, Director of Casino at CasinoHawks, said: “We wanted to distinguish ourselves from international sites by feeling more familiar to UK players. At the same time, this was the perfect opportunity to modernise the brand and create a more engaging and user-friendly experience.”
The rebrand builds on a strong track record of product innovation and marketing milestones. CasinoHawks launched its popular Bonus Wagering Calculator in 2022, debuted a dedicated YouTube channel in 2023, and earned the QMRA Quality and Compliance stamp of approval in 2024.
The new branding is supported by a content strategy designed to elevate CasinoHawks beyond a standard affiliate model. By investing in deeper insights, greater transparency, and a more relatable tone of voice, the brand aims to set a new standard for player-first content in the UK casino affiliate space.
Geary added: “Our goal is simple – to empower UK players with the tools and insights they need to make safe, informed decisions. This rebrand is just the beginning of a wider strategy to build stronger connections with our audience and reinforce CasinoHawks as the go-to destination for casino knowledge.”
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Starting September 1 — a New Chance in N1 Puzzle Promo: 5 Premium Prizes for the Top Puzzle Masters!

Have you heard about the N1 Puzzle Promo by N1 Partners, where the ultimate winner will take home a Robinson R22 Beta II helicopter?
If you’re driving SEO, ASO, PPC, FB, Social Media, SMS, Email, UAC, or In-App traffic, but still haven’t joined the race — now’s the perfect time to change that! From September 1, the second lottery of the N1 Puzzle Promo kicks off, giving you another chance to grab a new lineup of premium prizes.
The first lottery ran for three months, turning the puzzle hunt into an intense competition. On July 21, N1 Partners already gave away some of the top prizes — including AirPods Max, Apple Watch, LV backpack, and more.
Now it’s time to join the next round!
Promo period: September 1 – November 30.
Main rule: collect as many puzzle pieces as possible during the lottery period.
Finally, the part everyone’s waiting for — the prizes:
- 1st place: MacBook Pro 16″ (top configuration)
- 2nd place: Porsche eBike
- 3rd place: Cartier Santos Medium watch
- 4th place: Leica Q2 camera
- 5th place: Apple Vision Pro
And that’s not all — N1 Partners will hold a special giveaway among all N1 Puzzle Promo participants who have at least one item from the N1 Partners merch collection. The lucky winner will get an exclusive items package!
You can earn puzzles in the N1 Puzzle Promo not only for traffic: join the special activity until November 15, collect extra puzzles, and try your luck in the giveaway for a home VR flight training set — the “Pilot Course”!
Don’t miss your chance to join the N1 Puzzle Promo — you could be the next name at the top of the leaderboard!
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