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Good Game Limited offloads esports news site

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Good Game Limited offloads esports news site

 

The affiliate company behind Bojoko.com sells Eurheilu.com to Esports Media Solutions for an undisclosed sum

 

Good Game Limited, the online casino affiliate organisation behind popular comparison site Bojoko.com, has sold its esports news asset Eurheilu.com for an undisclosed sum.

The site has been purchased by Esports Media Solutions and will allow Good Game to reinvest and fully focus on driving growth in Bojoko.

Eurheilu.com was launched in early 2016 and is updated daily with news, features, interviews, streams and guides about the thriving esports industry.

It has proved particularly popular among enthusiasts in Finland and other Nordic countries as esports continues to grow rapidly across the region.

Aleksi Halsas, co-founder of Esports Media Solutions, said: “Our Eurheilu.com acquisition supports our strategy in Finland well and we are extremely excited about the opportunities it presents us.”

The sale of Eurheilu.com comes a little over a year after Good Game sold its network of Finnish online casino comparison sites to XLMedia for a total consideration of €15 million.

Good Game now operators just one site, Bojoko.com, which is being positioned as the Trip Advisor of the online casino world.

Bojoko, which was launched in 2017, allows operators and suppliers to upload their own listings with players able to leave their own ratings and reviews.

It has proved a hugely popular concept with operators, suppliers and players alike, with more than 320 casinos and suppliers listed to date.

Joonas Karhu, chief business officer at Good Game Limited, said: “We have spent the past few years building Eurheilu.com into a popular and thriving esports information site and community.

“But as we continue to invest more time and resources into establishing Bojoko as the most popular online casino comparison site in the UK and beyond, the time was right to sell the brand.

“We are thrilled that Esports Media Solutions will be running the site moving forwards as their passion and expertise will take it to the next level.”

 

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ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming

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The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.

“Our team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelona—and it remains as expansive and resourceful as ever. We’re thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,” commented Alona Shevtsova, Director at Sends.

As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.

It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.

To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.

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Conferences

Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona

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Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona

 

Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.

A new era is dawning at Parimatch and we want to celebrate it with you in style!

Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.

We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:

  • Fantastic deals: The latest updates and exclusive offers you can’t miss
  • Giveaways where you’ll have the chance to win unique prizes
  • Our Hall of Fame: Become part of Parimatch’s history

But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:

  • The party headliner – world-famous DJ Steve Aoki
  • The very best in performance art that Barcelona has to offer
  • The world of Asian luxury merging with American pop culture

Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!

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iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate

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iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate international trade events - states research agency

 

Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered by a 40 strong assembly of industry thought leaders and experts in their respective fields.

The 2025 Program comprises sessions entitled: Affiliate Rundown L!VE: The 2024 Trends That Will Define 2025, Video Killed the Text-based Star: Platforms & Formats for Engaging the Next Generation, Navigating the Road Ahead, New Localisation Strategies to Secure a Slice of the Latin America and Africa Pies, Parasite SEO in iGaming: A Winning Formula to Dominate Search Engines or a Risky Gamble?, Growing Pains: Scaling Operations for Accelerating Affiliate Growth, Plugging Into a Fast Growing Vertical: Sweepstakes, Mastering PPC in iGaming Affiliate Marketing: A Data-Driven Blueprint for Paid Media Success, Market Insights: Unlocking the Next Big Opportunity in Asia and the Middle East, Crack the Code to Viral Success: The Ultimate Guide to a Million Views & Building a Robust Multi-Stream Influencer Business Model, Finding Your Next Role in a Time of Flux: The Inner Workings of Affiliate Recruiters, Masterclass: Reddit 101, Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like? and Business Without Borders: Boost Your Affiliate Game with International SEO.

The industry-leading line-up assembled by the iGB Affiliate organising team includes Michael Caselli, Non-Executive Chairman – Clarion Gaming, Corey Padveen, Partner – T2 Marketing International and Editor-at-Large, iGB Affiliate, Caleb Dykema, Co-founder & CEO – Vault Sports, Jamison Selby, CEO – Rubystone, Martin Calvert, Marketing Director – ICS-digital, Miruna Pandele, Head of Acquisition – Affiliates Bay, Jonas Warrer, CEO – Gentoo Media, Ben Cove, Chief Marketing Officer – Logifuture, Luis Portela de Carvalho, Partner – Lektou Advogados, Sasha Boerma, Commercial Director for Africa – Split The Pot, Dragan Berak, Head of SEO (AskGamblers and CasinoMeister) – Gentoo Media, Jamie Walters, CEO & Cofounder – QiH, Lee-Ann Johnstone, Founder – Affiverse, Rosi Bremec, COO – Game Lounge, Seth Schorr, CEO – Fifth Street Gaming , Simon Pilkington, Managing Director – Best Betting Media, Stephen Carter, Head of Affiliate Content – Clarion Gaming,  and Alex Windsor, CMO – GameTime Digital.

Looking ahead to the first edition of iGB Affiliate to be held in Barcelona, Naomi Barton, Global Portfolio Director, iGB Events said: “I am incredibly passionate about delivering an exceptional and holistic experience on behalf of all of our customers. The Conference Program is an essential part of our pledge to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. The Program has been curated in consultation with our customers in order the key topics impacting their business and is being delivered by industry experts. It is a key part of the iGB Affiliate experience.”

iGB Affiliate 2025 will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.

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