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Esports Entertainment Group Signs Affiliate Marketing Agreement with GOLeague, An International Esports League and Community

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Esports Entertainment Group Signs Affiliate Marketing Agreement with GOLeague, An International Esports League and Community

 

Esports Entertainment Group, Inc. (GMBL: OTCQB) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce the signing of an Affiliate Marketing Agreement with GOLeague Int. Gaming, a multilingual esports league and community for the games Counter-Strike: Go (CSGO), PubG and League of Legends.  As one of the largest CSGO leagues in Germany, this agreement is another milestone for VIE.gg, the world’s first and most transparent esports betting exchange.

Founded in 2017, with the specific goal of supporting and developing esports throughout Europe, GOLeague is the first public league for every skill group in CSGO and League of Legends, attracting 11,000 visitors per day.  The total prize money for their upcoming season has been set at €10,000. As a result of this Agreement, the Company expects to add approximately 350 CSGO matches per month to VIE.gg for GOLeague users to wager.

GOLeague is working with VIE.gg on an exclusive basis for the following reasons:

1.  The VIE.gg P2P model is much more attractive because an esports fan always wins, as opposed to a “house” model where odds are heavily stacked against fans.

2.  VIE.gg is the first and most transparent esports bet exchange as a result of Esports Entertainment Group being a fully reporting SEC issuer in the United States.

3.  Player safety features built into VIE.gg create a fun but responsible esports betting experience for fans. For example, players must choose their maximum bet amounts when they initially sign up with VIE.gg. Any subsequent increase to those levels requires a 30 day cooling off period to make sure players do not get carried away.

4.  The recent addition of pool betting is a further extension of the P2P model, which allows groups of opposing fans to wager against each other when their teams go head to head.

5.  Given the fact some esports fans bet on esports, GOLeague users will be provided with a safe platform that also supports the organization.

GOLeague stated, “In contrast to other German leagues, we are the only one who uses their own anti-cheat system and uses it successfully. We therefore also want to give our users the opportunity to bet on GOLeague matches, as well as, Major League matches with the upcoming season. This will be realized via the start page, an extra page with a sorted listing and under each single match link. For the implementation, we need a strong partner with the necessary licenses and age controls to successfully integrate this product. We are happy to say we found the right partner in VIE.  It is important for our users to know that affiliate revenue from GOLeague matches will be passed on to the teams. We therefore hope for a good and long-term partnership.”

Grant Johnson, CEO of Esports at Esports Entertainment Group, stated, “This agreement with GOLeague is a big step forward for VIE, as it will add hundreds of additional matches per month to our pools. GOLeague is a true supporter of esports in Europe and we are excited about building a long-term future together.”

 

ABOUT VIE.GG:

VIE.gg offers bet exchange style wagering on esports events in a licensed, regulated and secured platform to the global esports audience, excluding jurisdictions that prohibit online gambling. VIE.gg features wagering on the following esports games:

  • Counter-Strike: Global Offensive (CSGO)
  • League of Legends
  • Dota 2
  • Call of Duty
  • Overwatch
  • PUBG
  • Hearthstone
  • StarCraft II

VIE.gg has announced affiliate marketing partnerships with 190 esports teams and 3 leagues from around the world and expects that number to increase in 2019.

 

About Esports Entertainment Group:

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg.  In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis in Curacao, Kingdom of the Netherlands. The Company maintains offices in Malta, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL.  For more information visit www.esportsentertainmentgroup.com

FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

 

Affiliate Announcements

Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

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Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector

 

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.

 

What Sets It Apart?

Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.

From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.

 

See It First at iGB L!VE

Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.

Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.

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Affiliate Announcements

Affilka by SOFTSWISS Unveils Updates for Affiliates

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Affilka by SOFTSWISS Unveils Updates for Affiliates

 

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model. 

Traffic Report: In-depth Click Analysis

This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:

  • Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
  • CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
  • Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”

API for Marketing Campaigns and Tracking Links 

In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.

New Sub-affiliate Revenue Share Model 

Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.

Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”

Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

 

Checkd Dev, part of the award-winning Checkd Group, has unveiled a cutting-edge addition to its suite of betting technology solutions, a new Ad Tech Carousel, which aims to provide media owners and affiliates with increased Click Through Rates. The solution is powered by its proprietary and purpose-built, industry-leading platform: BRUNO.
The new product merges several affiliate features from the Checkd BRUNO platform; combining Checkd Dev’s Automated Betting Solution with its proven Smart Acca technology, but with a clear focus on the affiliate landscape. Building on its recent B2B momentum with operators, Checkd Dev is now delivering significant innovation to the affiliate market.

 

An All-in-One, Contextually Powered Ad Unit
At its core, the new AdTech solution delivers contextually relevant, curated, betting opportunities, dynamically embedded within a single ad unit. This modular format offers:
  • Seamless integration of sign-up offers, bonuses, promotions, and ambassador-led bets
  • A streamlined back end powered by Checkd’s Automated Betting Solution CMS, enabling affiliates to easily configure and control the full content proposition
  • A tailored, user-centric experience that boosts engagement and monetisation potential which is based on many years of Checkd’s learnings within the ultra-competitive UK affiliate landscape

 

Live with talkSPORT.com — Proven Performance
The product was launched in collaboration with talkSPORT.com, part of the News UK group. Checkd Dev has drawn on extensive insight from its Betting Hub community and a longstanding partnership with the talkSPORT betting team to iterate and refine the offering.
The results show a significant uplift in click-through rate (CTR) for TalkSPORT BET, which Checkd believes can be improved further to become industry-leading. The trial to date has been football-focused, across a wide range of events including the Premier League, Championship, and major European and international football competitions.

 

Executive Endorsements
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We’ve once again taken a strategic look at market pain points and delivered a product that makes life easier and more profitable for media owners and affiliates working with major bookmakers.”
He continued: “We’ve already proven success in the UK, and working with other valued clients, we’re beginning to replicate results across multiple international markets. This product has strong global potential too.”
Gareth Williams, Betting & Gaming Director at talkSPORT BET, added: “Working with Checkd over the years has been incredibly rewarding. They understand the betting landscape intimately and are pretty relentless in their pursuit of solutions that help simplify and elevate partnerships between media owners and operators.”
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