Connect with us
MARE BALTICUM Gaming & TECH Summit 2024
No campaign with ID: 4 on the server! Please check if the domain is not blocked on the server.

News

How the Rise of In-App Purchases is Influencing the Mobile Gaming Industry?

Published

on

How the Rise of In-App Purchases is Influencing the Mobile Gaming Industry?
Photo Source: pixabay

 

The gaming industry captured the minds of users during 2000s, and now it generates large profits – almost $138 billion in 2018. Developers and operators must be happy about the industry showing growth in revenue of 13.3% compared to 2017.
Following the trend, the mobile gaming market is performing even better. The 25.5% growth means that this sector generates more than a half of a total income (51%). Console and PC segments are nearly equal, having 25% and 24% respectively. There are a number of reasons for mobile games blooming, including in-app purchases.

The freemium spirit
In general, in-app purchases stand for the ability of mobile applications to sell products or services, either virtual or real. Developers invented different approaches to integrating them using various types of apps, features, and interfaces. For instance, there are branded catalogs which sell goods through applications. But in-app purchases are way more typical for free-to-play games.
There is a freemium model of games. Combining features of both free and premium projects, these are completely free downloadable applications with integrated purchases. Owing to this approach, developers earn money with smaller deals inside the app instead of one-time payments. Some of the freemium apps offer simple ads disablement, while others provide unique in-game content. Gambling apps also follow this trend – they offer additional features for money, as well as provide different bonuses for such purchases listed on CasinoBonusCheck.com.

Evolution of mobile games
Now, let’s focus on the influence of freemium games growing in popularity. Experts from Scientific Revenue claim that developers move towards commercial sophistication. This trend is typical for projects that rely on micropayments.
To understand how freemium models affect mobile gaming, remember that they change the focus, moving sales from websites or online retailers like Amazon to games themselves. This way, developers can control the process, providing various offers with flexible prices, sales, and promotions.

Here are some of the current trends of the gaming industry:

  • Multiple points of sale. While premium games are sold on app markets, freemium products can use coins stores, popups with offers, and ubiquitous ads.
  • Various in-game offers. There may be unique daily or weekly sales, additional content, in-game currency, and so on.
  • Annuities. These are unique offers, valid during a certain period.
  • Live Operations. Thanks to in-app purchases, developers can focus on adding new stuff even after the game was launched. They include downloadable content and special promotions dedicated to specific events or major updates.

As small payments are really flexible, developers can easily modify them, trying to reach the maximum engagement. Analysts evaluate the efficiency of in-game content sales and decide whether it’s better to add advertisements or focus on unique offers.

Consequences of the freemium rise
So far as it’s clearer how in-app purchases set trends, we can think about positive and negative consequences. Note that there is no agreement among experts regarding this.

The good side
Ideal freemium games sell cosmetic changes only. Another approach features different types of content but includes an option to unlock them without paying real money. For example, Temple Run offers various enhancements which are available without extra expenses.
Decent freemium projects should focus on improving players’ experience by introducing new content. This is more typical for PC and console games where users can buy new visual styles for characters, unlock extra items and locations.
Free-to-download projects attract way more users who realize that they can easily dive into the game. Also, game providers can focus on improving the single product by implementing Live Operations rather than designing numerous sequels.

The bad side
The modern world is strongly focused on money. That’s why the majority of freemium games turn into pay-to-win or pay-to-play projects:

  • Pay-to-win. Players can buy in-game stuff to become more powerful and beat opponents.
  • Pay-to-play. Players can evade time limits and prolong the game process with in-app purchases.

In pursuit of revenue, developers focus less on improving the game itself. Many freemium projects create nothing new, simply offering benefits for premium players. This leads to users realizing they can simply pay and win instead of improving skills or building strategies, which kills the thrill of gaming.
The majority of mobile projects push pay-to-play or pay-to-win styles because it’s profitable now: Clash of Clans or Fruit Pop, just to name a few. It’s much worse for the industry when well-thought series like Dungeon Hunter follow such trends.

Future of in-app purchases
Freemium model works well for game developers as it allows expanding the audience thanks to free downloads and earning more money thanks to engagement strategies. Gamers are free to try different products and decide whether they deserve further investments.
It seems clear that mobile games will expand, generating more revenues compared to PC and console sectors. In-app purchases will definitely grow in popularity as well. Probably, companies will find new ways of implementing this feature, somehow different from pay-to-win and pay-to-play options. Eventually, it all depends on end users as they create the demand.

Continue Reading
Advertisement

Affiliate Announcements

WA.Technology Launches WA.Affiliates

Published

on

WA.Technology Launches WA.Affiliates

 

WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations. 

WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.

Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.

Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.

Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”

Continue Reading

News

Affiliate Roulette Introduces Affiliate Brain AI – A Comprehensive AI Tool Suite for Affiliate Marketers

Published

on

Affiliate Roulette Introduces Affiliate Brain AI - A Comprehensive AI Tool Suite for Affiliate Marketers

 

New Platform Streamlines Content Creation, Social Media Management, and Performance Optimization

Affiliate Roulette, a leading provider of iGaming affiliate networking, announced the launch of Affiliate Brain AI, an advanced AI tool suite designed to assist affiliates and affiliate managers in enhancing their marketing efforts. This platform offers 60 AI-powered tools to simplify various aspects of affiliate marketing, including content creation, social media strategies, and performance analysis.

Affiliate Brain AI aims to address the challenges faced by affiliates in the dynamic digital marketing landscape. Having been trained specifically for affiliation, this platform enables affiliates to generate high-quality content, visuals, and social media posts efficiently. From AI-driven article assistants and adaptive content capabilities to intelligent writing tools and code generators, Affiliate Brain AI equips affiliates with the resources they need to create compelling, brand-consistent content tailored to their target audiences.

“We are excited to introduce Affiliate Brain AI, a practical solution that addresses the evolving needs of affiliate marketers,” said Edward of Affiliate Roulette. “Our platform utilizes AI technology to provide affiliates with a comprehensive toolkit that streamlines their operations, enhances productivity, and drives better results across all aspects of their affiliate marketing efforts.”

Key features of Affiliate Brain AI include:

Content Creation Tools:

·       AI Article Wizard: Simplify content creation with a guided template for generating keywords, titles, outlines, and more.

·       Brand Voice Integration: Maintain consistent brand identity across all content by integrating your brand’s voice and style.

·       Intelligent Writing Assistant: Generate high-quality text content with an intuitive interface and robust editing capabilities.

·       Custom AI Models: Create tailor-made AI models for generating content that aligns with your unique affiliate marketing needs.

Visual and Multimedia Tools:

·       AI Video Enhancements: Transform static images into engaging, motion-based affiliate promotion videos.

·       AI Image Generator: Create stunning visuals and graphics in seconds with advanced AI image generation capabilities.

·       AI Voiceover: Convert text into natural-sounding audio with customizable voices and languages.

Coding and Development Tools:

·       AI Code Generator: Accelerate coding processes and bring projects to life more efficiently with AI-generated code.

·       AI Web Chat: Analyze web page content and generate relevant information or responses based on the provided URL.

Social Media and Marketing Tools:

·       Social Media Post Generators: Access post, caption, and hashtag generators for platforms like Facebook, Instagram, YouTube, and Twitter.

·       Email and Newsletter Generators: Automate the creation of emails, newsletters, and other affiliate marketing communications.

·       SEO Optimization Tools: Improve search engine visibility with AI-generated meta descriptions, titles, and keyword-optimized content.

Productivity and Efficiency Tools:

·       AI Speech-to-Text: Transcribe audio recordings into text format with high accuracy.

·       File Analyzer: Extract key insights or generate summaries from documents like PDFs, Word files, and CSVs.

·       Advanced Dashboard: Track data, manage documents, and monitor time saved with a centralized control panel.

Affiliate Brain AI also offers tools specifically tailored for social media management, such as post generators, caption creators, and hashtag optimizers for platforms like Facebook, Instagram, YouTube, and Twitter.

With its flexible pricing model, including a free plan with unlimited word tokens for active Affiliate Roulette users, Affiliate Brain AI is accessible to affiliates of all levels, enabling them to optimize their marketing strategies and drive better results in the competitive digital landscape.

Affiliate Roulette is a networking platform that offers a free iGaming affiliate directory to make it easy for operators to find affiliates. Affiliates and operators can create a company profile, find new customers, and grow their reputation in the iGaming industry. And now with Affiliate Brain AI, Affiliate Roulette is the only platform that provides a full arsenal of tools and networking site to ensure their success.

 

Continue Reading

Affiliate Program News

Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

Published

on

Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

 

Alpha Affiliates, the leading iGaming affiliate partner program, has announced the newest addition to its iGaming portfolio: Monixbet. Set to revolutionise the online gaming landscape with its innovative platform and extensive game selection, Monixbet is designed with a mobile-first philosophy to ensure a seamless gaming experience across all devices.

Monixbet offers a selection of over 8,000 games from 57 top-tier providers, ranging from adrenaline-pumping slots to strategic table games. Holding a Curaçao licence, all games are regulated as well as embodying responsible and fair gaming to uphold the highest standards of integrity and trust. In addition, Monixbet offers currency flexibility, embracing a broad spectrum of financial preferences that supports both fiat and cryptocurrencies.

Alongside the welcome pack for new players, which offers up to €5000, a 350% bonus, and 335 free spins, Alpha Monixbet also brings regular incentives to the table, including:

  • The Monday Supercharge: Kick off your week right from the get-go with an explosive offer of up to 100 free spins.
  • The Tuesday Bonus Bounty: Score up to 15% every Tuesday.

As part of the Alpha family, Monixbet offers its affiliates a golden opportunity to engage with a cutting-edge platform. By promoting Monixbet, affiliates can expect competitive conversion rates and the unwavering support of the Alpha team.

Boris Pashnev, CEO of Alpha Affiliates says: “We’re incredibly proud to share our latest foray into the iGaming arena. With its large selection of games, every aspect of the casino experience has been optimised for excitement and user satisfaction, while ensuring that variety is never in short supply. Monixbet is not just another online casino, but a revolution within digital gaming. Each spin, each hand and each play is infused with the excitement of possibility, and we are thrilled to include Monixbet within our portfolio, and continue to grow and expand our offerings.”

Continue Reading
Advertisement
Advertisement

Latest News

WA.Technology Launches WA.Affiliates WA.Technology Launches WA.Affiliates
Affiliate Announcements1 day ago

WA.Technology Launches WA.Affiliates

  WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates...

Affiliate Roulette Introduces Affiliate Brain AI - A Comprehensive AI Tool Suite for Affiliate Marketers Affiliate Roulette Introduces Affiliate Brain AI - A Comprehensive AI Tool Suite for Affiliate Marketers
News1 day ago

Affiliate Roulette Introduces Affiliate Brain AI – A Comprehensive AI Tool Suite for Affiliate Marketers

  New Platform Streamlines Content Creation, Social Media Management, and Performance Optimization Affiliate Roulette, a leading provider of iGaming affiliate...

Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet
Affiliate Program News1 week ago

Alpha Affiliates set to revolutionise gaming landscape with new innovative platform, Monixbet

  Alpha Affiliates, the leading iGaming affiliate partner program, has announced the newest addition to its iGaming portfolio: Monixbet. Set...

Casino Guru Shines in AffPapa Awards 2024 Nominations Casino Guru Shines in AffPapa Awards 2024 Nominations
Awards1 week ago

Casino Guru Shines in AffPapa Awards 2024 Nominations

  Casino Guru, the world’s premier independent online casino resource, is proud to announce its nominations in two prestigious categories...

iGB Affiliate ranks in top 3% of international trade events - states research agency iGB Affiliate ranks in top 3% of international trade events - states research agency
News1 week ago

iGB Affiliate ranks in top 3% of international trade events – states research agency

  Explori, the independent research agency which works with over 7,000 events and conferences around the world, has rated iGB...

News1 week ago

Catena Media appoints Michael Gerrow as Group CFO

  Catena Media announced the appointment of Michael Gerrow as Group CFO. He will enter his new role on 15...

MyAffiliates is officially the most used affiliate marketing software by the iGaming industry MyAffiliates is officially the most used affiliate marketing software by the iGaming industry
Affiliate Success1 week ago

MyAffiliates is officially the most used affiliate marketing software by the iGaming industry.

  MyAffiliates is officially the most used affiliate marketing software used in the gaming industry. The exercise was conducted on...

Power affiliate QiH Group appoints new COO and CMO to London HQ leadership team Power affiliate QiH Group appoints new COO and CMO to London HQ leadership team
News1 week ago

Power affiliate QiH Group appoints new COO and CMO to London HQ leadership team

  David Murphy joins QiH, bringing 25+ years of experience from the likes of Gamesys and Gala Coral Group –...

Jon Moss proposed to join Raketech’s Board of Directors Jon Moss proposed to join Raketech’s Board of Directors
News2 weeks ago

Jon Moss proposed to join Raketech’s Board of Directors

  The Nomination Committee proposes that Jon Moss be appointed as a new member of the Board of Directors by...

Voting Open! Support Boomerang Partners' 3 Nominations at AffPapa iGaming Awards 2024 Voting Open! Support Boomerang Partners' 3 Nominations at AffPapa iGaming Awards 2024
Awards2 weeks ago

Voting Open! Support Boomerang Partners’ 3 Nominations at AffPapa iGaming Awards 2024

  Boomerang Partners eyes triple crown at AffPapa iGaming Awards 2024 for its recent standout in the affiliate marketing domain...

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania