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How the Rise of In-App Purchases is Influencing the Mobile Gaming Industry?
The gaming industry captured the minds of users during 2000s, and now it generates large profits – almost $138 billion in 2018. Developers and operators must be happy about the industry showing growth in revenue of 13.3% compared to 2017.
Following the trend, the mobile gaming market is performing even better. The 25.5% growth means that this sector generates more than a half of a total income (51%). Console and PC segments are nearly equal, having 25% and 24% respectively. There are a number of reasons for mobile games blooming, including in-app purchases.
The freemium spirit
In general, in-app purchases stand for the ability of mobile applications to sell products or services, either virtual or real. Developers invented different approaches to integrating them using various types of apps, features, and interfaces. For instance, there are branded catalogs which sell goods through applications. But in-app purchases are way more typical for free-to-play games.
There is a freemium model of games. Combining features of both free and premium projects, these are completely free downloadable applications with integrated purchases. Owing to this approach, developers earn money with smaller deals inside the app instead of one-time payments. Some of the freemium apps offer simple ads disablement, while others provide unique in-game content. Gambling apps also follow this trend – they offer additional features for money, as well as provide different bonuses for such purchases listed on CasinoBonusCheck.com.
Evolution of mobile games
Now, let’s focus on the influence of freemium games growing in popularity. Experts from Scientific Revenue claim that developers move towards commercial sophistication. This trend is typical for projects that rely on micropayments.
To understand how freemium models affect mobile gaming, remember that they change the focus, moving sales from websites or online retailers like Amazon to games themselves. This way, developers can control the process, providing various offers with flexible prices, sales, and promotions.
Here are some of the current trends of the gaming industry:
- Multiple points of sale. While premium games are sold on app markets, freemium products can use coins stores, popups with offers, and ubiquitous ads.
- Various in-game offers. There may be unique daily or weekly sales, additional content, in-game currency, and so on.
- Annuities. These are unique offers, valid during a certain period.
- Live Operations. Thanks to in-app purchases, developers can focus on adding new stuff even after the game was launched. They include downloadable content and special promotions dedicated to specific events or major updates.
As small payments are really flexible, developers can easily modify them, trying to reach the maximum engagement. Analysts evaluate the efficiency of in-game content sales and decide whether it’s better to add advertisements or focus on unique offers.
Consequences of the freemium rise
So far as it’s clearer how in-app purchases set trends, we can think about positive and negative consequences. Note that there is no agreement among experts regarding this.
The good side
Ideal freemium games sell cosmetic changes only. Another approach features different types of content but includes an option to unlock them without paying real money. For example, Temple Run offers various enhancements which are available without extra expenses.
Decent freemium projects should focus on improving players’ experience by introducing new content. This is more typical for PC and console games where users can buy new visual styles for characters, unlock extra items and locations.
Free-to-download projects attract way more users who realize that they can easily dive into the game. Also, game providers can focus on improving the single product by implementing Live Operations rather than designing numerous sequels.
The bad side
The modern world is strongly focused on money. That’s why the majority of freemium games turn into pay-to-win or pay-to-play projects:
- Pay-to-win. Players can buy in-game stuff to become more powerful and beat opponents.
- Pay-to-play. Players can evade time limits and prolong the game process with in-app purchases.
In pursuit of revenue, developers focus less on improving the game itself. Many freemium projects create nothing new, simply offering benefits for premium players. This leads to users realizing they can simply pay and win instead of improving skills or building strategies, which kills the thrill of gaming.
The majority of mobile projects push pay-to-play or pay-to-win styles because it’s profitable now: Clash of Clans or Fruit Pop, just to name a few. It’s much worse for the industry when well-thought series like Dungeon Hunter follow such trends.
Future of in-app purchases
Freemium model works well for game developers as it allows expanding the audience thanks to free downloads and earning more money thanks to engagement strategies. Gamers are free to try different products and decide whether they deserve further investments.
It seems clear that mobile games will expand, generating more revenues compared to PC and console sectors. In-app purchases will definitely grow in popularity as well. Probably, companies will find new ways of implementing this feature, somehow different from pay-to-win and pay-to-play options. Eventually, it all depends on end users as they create the demand.
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Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
Casumo, a multi-award-winning Online Casino and Sportsbook, has renewed its partnership with NetRefer, a leading affiliate marketing platform provider. The iGaming business is one of the most distinctive online casino and sports betting operators in Europe.
Founded in Sweden in 2012 and headquartered in Malta, Casumo is an innovative and mobile-first online gaming group. Over the years, the company has gone from strength to strength and today offers its products in several highly regulated markets including Sweden, the United Kingdom, and other emerging markets worldwide. The iGaming company has been with NetRefer since its inception.
Casumo Services Limited hold licences in Malta, the United Kingdom, Sweden, Gibraltar, Ontario, and Spain. These licences are the backbone of their operations and regulate the company to maintain a safe and secure gambling environment.
Numerous features on Casumo’s platform offer players unique betting experiences. Reel Races are daily tournaments that let players compete with each other in real-time slots races for a chance to win cash prizes.
Everything players participate in at Casumo is part of a greater game. As members play their favourite online casino games, they also partake in an in-game adventure, collecting points and getting rewarded as they level up.
To ensure players can log in fast and easily, Casumo developed their own Casumo App, which supports Fingerprint Login, TouchID, and FaceID. The Spotlight game search lets players look up all their favourite mobile slots while the Quick Launch gives instant access to the last played mobile slot games. Another unique feature allows players to minimise the mobile slot game by pinching the screen.
By creating a user-friendly, highly rewarding, and entertaining experience, Casumo has witnessed great success and growth, and its achievements have not gone unrecognised. Over the years, the iGaming company has won various awards in numerous categories from EGR, ICA, and IGA.
To support their players, they have a team of dedicated ambassadors who work around the clock with customer support. Over 300 employees work for the company in offices across Malta, Barcelona, and Gibraltar.
Casumo has a team of professionals available to assist individuals struggling with gambling issues and a dedicated website called casumocares.com. They help players control their gambling habits and set customised limits.
The Casumo Affiliation Team’s goal is to support their affiliate partners in a personal and helpful manner. They believe trust and transparency are key factors in building sustainable relationships. Affiliates can sign up for the affiliate program to receive their digital affiliate welcome pack.
Ivan Vuckovic, Growth Director at Casumo, expressed the company’s content with their partnership renewal. “NetRefer’s robust platform has provided a solid base for us to develop strong affiliate relationships and scale our business.”
“Casumo understands the importance of transparency with their affiliates to ensure long-term successful relationships,” Dexter Cutajar, CEO at NetRefer, claimed. “We are delighted to continue partnering with Casumo, with whom we share core values and a search for excellence.”
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BetPokies.org — Comprehensive Gambling Guide and Successful Affiliate Product
BetPokies is a leading online casino review platform for Aussie gamblers created by experienced gambler John Gold in 2020. The site is a perfect resource for those keen to dive into the world of online gambling but unsure where to begin or those who have already tried a lot and are looking for an improved experience.
Thanks to BetPokies’s team of experts, the platform is full of valuable information about different gambling-related topics, from online casino reviews and payment method guides to a unique test that helps indicate the first signs of gambling addiction. All this is to help Aussie readers have the best gambling experience.
Why BetPokies.org Is a Trusted Source?
Back in 2020, John Gold founded the website as a platform where he shared his personal insights about online casinos that he had tried out. Not so long after, BetPokies (owned by ZehrMedia LTD) started gaining popularity among Aussie players, which led John to the idea of expanding the casino review platform into something bigger, which has now become an extensive guide. This allows readers to find all the necessary info on one website without the need to waste time searching for more reliable sources.
Four years after its foundation, BetPokies team consists of experts specializing in different fields: Poppy Bate, a casino review expert, Charles Morey, a payment method expert, Alicia Want, a content expert, Andrew Kiss, a tech expert, and over 10 manual testers.
John Gold explains the reasoning behind such a choice of team members: “I personally believe that one person cannot be an expert in different fields. That’s why I’ve decided to hire people who have knowledge in different spheres so that our readers can get the most relevant and expert information.”
How BetPokies.org Rates Online Casinos?
Having over 10 years of experience, John Gold knows how hard it is to find honest and unbiased casino reviews. This is one of the reasons he created BetPokies. The team of the platform researches gambling sites thoroughly to find all the important details and even hidden pitfalls.
- Poppy Bate, the casino review expert from BetPokies verifies the availability and validity of the license. She gives extra points to those casinos with certifications from eCOGRA and iTechLab, which she personally contacts to learn more information about insights the testing agencies got about each casino site.
- When it comes to banking, Charles Morey starts his research, he tests the payment methods offered at the gambling website by setting test deposits and withdrawals. His aim is to ensure there are no hidden taxes or other unpleasant surprises. Often, this approach allows BetPokiesto find out about hidden pitfalls other casino review sites do not talk about.
- Manual testers of betpokies.org gamble at online casinos, ensuring the games are not rogued and that the provided RTP is realistic.
These are the most essential aspects of online casinos verified by BetPokies. However, they also check customer care, terms and conditions, and site’s usability, and research gambling portals to find other gamblers’ reviews and more. This allows the team of experts to provide informative and helpful online casino reviews to Aussie readers.
How BetPokies Сomplises the Blacklist of Online Casinos
Unfortunately, gambling is not only fun but also risky. The team of BetPokies takes the safety of its readers seriously. John Gold, the website’s editor-in-chief and an experienced gambler, decided to take the responsibility of explaining the risks to himself and created the “Blacklisted Casinos” guide.
“We’ve published dozens of guides and casino reviews on our website, recommending safe and trusted online casinos and mentioning the importance of responsible play and tips for choosing a safe casino in each of them. However, over time, I realized it was not enough. I decided to do in-depth research about rogue and other dangerous sites to gamble to provide our readers with the most necessary information on that matter, saving their personal and banking information, as well as their mental state.”
Each site that made a cooperation offer to BetPokies but didn’t pass the thorough verification of its experts is going to the blacklist. However, John Gold shared his plans for the nearest future about expanding the list: “I release we can’t check and blacklist every dangerous online casino out there. Therefore, we decided to use the help of our readers. Pretty soon, we will create a form where gamblers can share their complaints about a particular gambling site with proof of it being unsafe. Then, Poppy Bate will test the website herself, do more research, and if it turns out dangerous we will put it on our blacklist!”
Casino Category Guides from John Gold
For Aussie gamblers not to get confused by the variety of information provided by BetPokies.org, John Gold decided to write extensive casino category guides, such as new online casinos, real money casinos, minimum deposit casinos, and more!
There, he features important aspects about each of them, providing all relevant and useful information. There, readers can find different comparison tables, tips on how to choose online casinos of different types, and recommendations regarding how to gamble there. Charles Morey, a financial expert, adds insights about payment methods to choose from when choosing games at every casino. This way, joining efforts, they offer Aussies all-covering guides, which allow them to avoid looking for other sites.
Essentially, during the history of its existence, BetPokies.org became an integral part of the Australian online casino review market, offering invaluable and unique insights on online gambling. If you are interested in cooperation with BetPokies, please contact [email protected].
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Rightlander Announces Appointment of Sarafina Wolde Gabriel as CEO
Rightlander, a leading provider of affiliate compliance and partner monitoring solutions, is pleased to announce the appointment of Sarafina Wolde Gabriel as its new Chief Executive Officer (CEO). Sarafina, who brings over 19 years of experience in digital marketing and leadership within the affiliate compliance and monitoring industry, previously served as the Chief Strategy Officer at Rightlander.
In her role as Chief Strategy Officer, Sarafina was instrumental in driving the company’s growth and expansion into new markets. Her strategic vision and leadership have been pivotal in enhancing Rightlander’s product offerings and forging key partnerships. With a proven track record of success, Sarafina is well-positioned to lead Rightlander into its next phase of innovation and growth.
Ian Sims, Founder of Rightlander Limited, commented: “We are thrilled to have Sarafina step into the role of CEO. Her extensive experience and understanding of the industry make her the ideal leader to continue advancing our mission of providing cutting-edge compliance solutions. We are confident that under her leadership, Rightlander will continue to thrive and set new standards in affiliate compliance.”
Sarafina Wolde Gabriel added: “I am honoured to take on the role of CEO at such an exciting time for Rightlander. I look forward to working with our talented team to build on our successes and drive further innovation in our solutions. Together, we will continue to support our clients in navigating the complexities of affiliate compliance and achieving their business goals.”
Rightlander Limited is committed to delivering comprehensive compliance solutions that help businesses save time, reduce risk, and optimize marketing performance. With Sarafina at the helm, the company is poised to further enhance its offerings and expand its global footprint.