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How the Rise of In-App Purchases is Influencing the Mobile Gaming Industry?

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How the Rise of In-App Purchases is Influencing the Mobile Gaming Industry?
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The gaming industry captured the minds of users during 2000s, and now it generates large profits – almost $138 billion in 2018. Developers and operators must be happy about the industry showing growth in revenue of 13.3% compared to 2017.
Following the trend, the mobile gaming market is performing even better. The 25.5% growth means that this sector generates more than a half of a total income (51%). Console and PC segments are nearly equal, having 25% and 24% respectively. There are a number of reasons for mobile games blooming, including in-app purchases.

The freemium spirit
In general, in-app purchases stand for the ability of mobile applications to sell products or services, either virtual or real. Developers invented different approaches to integrating them using various types of apps, features, and interfaces. For instance, there are branded catalogs which sell goods through applications. But in-app purchases are way more typical for free-to-play games.
There is a freemium model of games. Combining features of both free and premium projects, these are completely free downloadable applications with integrated purchases. Owing to this approach, developers earn money with smaller deals inside the app instead of one-time payments. Some of the freemium apps offer simple ads disablement, while others provide unique in-game content. Gambling apps also follow this trend – they offer additional features for money, as well as provide different bonuses for such purchases listed on CasinoBonusCheck.com.

Evolution of mobile games
Now, let’s focus on the influence of freemium games growing in popularity. Experts from Scientific Revenue claim that developers move towards commercial sophistication. This trend is typical for projects that rely on micropayments.
To understand how freemium models affect mobile gaming, remember that they change the focus, moving sales from websites or online retailers like Amazon to games themselves. This way, developers can control the process, providing various offers with flexible prices, sales, and promotions.

Here are some of the current trends of the gaming industry:

  • Multiple points of sale. While premium games are sold on app markets, freemium products can use coins stores, popups with offers, and ubiquitous ads.
  • Various in-game offers. There may be unique daily or weekly sales, additional content, in-game currency, and so on.
  • Annuities. These are unique offers, valid during a certain period.
  • Live Operations. Thanks to in-app purchases, developers can focus on adding new stuff even after the game was launched. They include downloadable content and special promotions dedicated to specific events or major updates.

As small payments are really flexible, developers can easily modify them, trying to reach the maximum engagement. Analysts evaluate the efficiency of in-game content sales and decide whether it’s better to add advertisements or focus on unique offers.

Consequences of the freemium rise
So far as it’s clearer how in-app purchases set trends, we can think about positive and negative consequences. Note that there is no agreement among experts regarding this.

The good side
Ideal freemium games sell cosmetic changes only. Another approach features different types of content but includes an option to unlock them without paying real money. For example, Temple Run offers various enhancements which are available without extra expenses.
Decent freemium projects should focus on improving players’ experience by introducing new content. This is more typical for PC and console games where users can buy new visual styles for characters, unlock extra items and locations.
Free-to-download projects attract way more users who realize that they can easily dive into the game. Also, game providers can focus on improving the single product by implementing Live Operations rather than designing numerous sequels.

The bad side
The modern world is strongly focused on money. That’s why the majority of freemium games turn into pay-to-win or pay-to-play projects:

  • Pay-to-win. Players can buy in-game stuff to become more powerful and beat opponents.
  • Pay-to-play. Players can evade time limits and prolong the game process with in-app purchases.

In pursuit of revenue, developers focus less on improving the game itself. Many freemium projects create nothing new, simply offering benefits for premium players. This leads to users realizing they can simply pay and win instead of improving skills or building strategies, which kills the thrill of gaming.
The majority of mobile projects push pay-to-play or pay-to-win styles because it’s profitable now: Clash of Clans or Fruit Pop, just to name a few. It’s much worse for the industry when well-thought series like Dungeon Hunter follow such trends.

Future of in-app purchases
Freemium model works well for game developers as it allows expanding the audience thanks to free downloads and earning more money thanks to engagement strategies. Gamers are free to try different products and decide whether they deserve further investments.
It seems clear that mobile games will expand, generating more revenues compared to PC and console sectors. In-app purchases will definitely grow in popularity as well. Probably, companies will find new ways of implementing this feature, somehow different from pay-to-win and pay-to-play options. Eventually, it all depends on end users as they create the demand.

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Gaming Innovation Group Media Arm (GiG Media): Official Policy in place for joining QMRA

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Gaming Innovation Group Media Arm (GiG Media): Official Policy in place for joining QMRA

 

GiG Media is one of the most well-known international iGaming Affiliate companies—the listed iGaming giant places high value on regulatory compliance in all active markets. The company acknowledges that QMRA is a valuable tool for ensuring better compliance.

GIG Media has decided to implement a strategy that websites operating in markets serviced by QMRA will be required to adhere to the Quality Mark. Over the next few months, GiG Media will begin the process of ensuring compliance with the QMRA team. GiG Media has already partnered with QMRA on its websites targeting the Swedish and UK markets.

QMRA is very happy about this. Working together with the GiG specialists will improve the Quality Mark as a whole.

Quote by Milorad Matejic, COO, GiG Media: “Gig Media is pleased to cooperate with QMRA in enhancing our compliance initiatives. Adhering to their standards on our websites where QMRA services the market demonstrates to the market our commitment to compliance at Gig Media.”

Quote by Steven Vrolijk, LL.M., QMRA Director: “QMRA is a follow up for our Dutch Quality Mark KVA. KVA has been very successful in the Netherlands, which made our choice for expanding internationally easy. We now service a lot of geo’s, among which Ontario, Sweden, Germany, Denmark and more.

GiG was one of the first KVA members, so we know each other already. GiG knows our work and our serious efforts. I am happy to say that our KVA evidence led them to be the first to make QMRA official company policy.

I am proud of this as well: we just launched in February (2024) and GiG being one of the largest affiliate companies out there, this is a huge step!

As we continue to expand internationally, we’re excited to welcome more partners committed to excellence. Join us in setting the standard for compliance in the iGaming Affiliate Industry”

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Affiliate Success

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

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Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

 

Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in the “Affiliate of the Year” category at the prestigious AffPapa iGaming Awards 2024.
This marks the third consecutive year that Casino Guru has received this esteemed recognition, cementing its position as a leader in the affiliate industry.
The AffPapa Awards celebrate excellence in the iGaming sector, highlighting outstanding affiliates, operators, and B2B providers. Casino Guru’s consistent triumph in the “Affiliate of the Year” category is a testament to its commitment to transparency, innovation, and player safety. The platform, known for its comprehensive reviews and user-friendly interface, continues to set industry standards, ensuring fair play and informed choices for online gamblers worldwide
Over the past year, Casino Guru has achieved unprecedented growth and several notable milestones. The platform has maintained its status as the largest online casino database, with reviews of over 6,200 casinos. In a commitment to transparency and player protection, more than 450 online casinos have adjusted their terms and conditions based on Casino Guru’s recommendations. Additionally, the online gambling forum has surpassed 5,000 monthly posts, reflecting its strong community engagement.
“We are honored and delighted to receive this award for the third time,” said Ivona Kulichova, Casino & Affiliate Communication Lead. “This recognition reflects our unwavering dedication to providing high-quality, trustworthy information to our users and partners. We extend our gratitude to the AffPapa Awards committee and our incredible team for their hard work and passion.”
Casino Guru’s dedication to responsible gaming initiatives has been a cornerstone of its success. Partnerships with organizations like Mindway AI further this mission, emphasizing responsible gaming practices. The Casino Guru Awards recognize the industry’s top operators and professionals who align with Casino Guru’s mission to make online gambling safer.
Additionally, the Casino Guru Academy has introduced new courses on key industry topics, such as player verification, ESG in gambling, customer complaint handling, and affiliate management, highlighting its commitment to professional development and high standards. The Global Self-Exclusion Initiative, which includes the Self-Exclusion Standards project developed with international experts and City, University of London, exemplifies Casino Guru’s proactive approach to player safety.
The Complaint Resolution Center has also achieved remarkable success. Over the past year, 12,161 complaints were published and 3,428 resolved, saving players over $11 million. This represents a significant increase in both the number of complaints handled and the amount of money recovered for players, underscoring Casino Guru’s role in protecting consumer interests.
Amidst these achievements, Casino Guru remains steadfast in its mission to provide comprehensive and reliable information to the online gambling community. The company is committed to continuous innovation, responsible gambling practices, and fostering a trustworthy and engaging online environment for its visitors and the broader public.
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Awards

Winners Announced at the First Annual Golden Boomerang Awards 2024 in Cyprus

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Winners Announced at the First Annual Golden Boomerang Awards 2024 in Cyprus

 

The 11 most significant participants in the Golden Boomerang Awards traffic tournament were awarded heavyweight golden statuettes for contributing to the iGaming industry. The tournament is set to become an annual, and looking forward to the 2025 season

The winners across 11 nominations were named and honored at the 2024 Golden Boomerang Awards Ceremony, organized by Boomerang Partners in Cyprus. More than 150 major affiliate marketing representatives from around the globe visited an exclusive, new, first-in-industry event designed to recognize affiliates.

The Golden Boomerang Awards incorporated a full-scale award event with a red-carpet experience. Boomerang Partners is the first company in the industry to create such an award, offering affiliates a one-of-a-kind awarding ceremony participation from the partner program. The ceremony was opened by Ivan Krainov, co-founder of Boomerang: “The Golden Boomerang Awards is a fantastic initiative for our affiliate program. It’s an exciting opportunity for me to have my debut in the public eye, as I wouldn’t want to miss the chance to engage with our partners at this event. The Golden Boomerang Awards is our expression of gratitude to the partners who contribute immensely to the growth of Boomerang Partners.”

The awarding ceremony featured real rewards – actual golden statuettes, emphasizing the value of winning and partnership. The ceremony included the best options of modern live events: a beach party in the morning, and an awards ceremony in the evening — all with high-level networking opportunities, entertainment, live performances, and a DJ set, creating a festival atmosphere befitting an honored celebration.

“We’ve worked a lot with Boomerang Partners over the past year. It took us a couple of years to reach this level, and it’s just the culmination of our efforts over these years. This award has exceeded our expectations, and a big deal for us. We’re looking forward to next year and possibly winning the next Golden Boomerang Award, — said Julian Pfennig, co-founder of Apex Media Ltd, the grand winner of the Golden Boomerang Awards. — Boomerang has been one of our top partners. They have a lot of brands and frequently launch new ones, so it never gets stale or boring. And we’re having a wonderful time at the Golden Boomerang Awards Ceremony: one winner after another, with spectacular shows between the nominations. The nominations themselves are exciting. So, yeah, this is a big show, and we’re enjoying it a lot.”

 

2024 Golden Boomerang Awards Winners:

  • Winner: Apex Media Ltd
  • Rising Star: iGaming Awards (iGamingTeam)
  • Most Innovative Campaign: IT Universe (Unbesiegbar)
  • Best SEO Traffic: Media24 (AffMedia)
  • Best PPC Traffic: Britex (Amirah&Co)
  • Best Casino Traffic: MashaMedia (Unicorns)
  • Best Sportsbook Traffic: Creatus Media (FTDeez)
  • Best Quality Traffic: Inovatiq (HighRoller Gaming)
  • Best Ambassador: G.Partners
  • Best Affiliate: Aviate Leads (Avia Traf)
  • People’s Choice: CasinoGuru (StarGlide)

“We plan to make the Golden Boomerang Awards an annual event. And right from the start they set a high level – for the final event and results. Today guests from all continents flew to the ceremony. These are the winners, partners and top-leaders of the tournament. We have brought together a great professional community. We invited our partners to enhance their networking experience with enjoyable and productive interactions,”said Vitalii Prokofev, CEO at Boomerang Partners.

As the Golden Boomerang Awards 2024 concludes, plans are already underway for next year’s event. Continuing its annual tradition, the Golden Boomerang Awards will return in 2025, once again offering unique opportunities to Boomerang Partners.

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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

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