News
How the Rise of In-App Purchases is Influencing the Mobile Gaming Industry?

The gaming industry captured the minds of users during 2000s, and now it generates large profits – almost $138 billion in 2018. Developers and operators must be happy about the industry showing growth in revenue of 13.3% compared to 2017.
Following the trend, the mobile gaming market is performing even better. The 25.5% growth means that this sector generates more than a half of a total income (51%). Console and PC segments are nearly equal, having 25% and 24% respectively. There are a number of reasons for mobile games blooming, including in-app purchases.
The freemium spirit
In general, in-app purchases stand for the ability of mobile applications to sell products or services, either virtual or real. Developers invented different approaches to integrating them using various types of apps, features, and interfaces. For instance, there are branded catalogs which sell goods through applications. But in-app purchases are way more typical for free-to-play games.
There is a freemium model of games. Combining features of both free and premium projects, these are completely free downloadable applications with integrated purchases. Owing to this approach, developers earn money with smaller deals inside the app instead of one-time payments. Some of the freemium apps offer simple ads disablement, while others provide unique in-game content. Gambling apps also follow this trend – they offer additional features for money, as well as provide different bonuses for such purchases listed on CasinoBonusCheck.com.
Evolution of mobile games
Now, let’s focus on the influence of freemium games growing in popularity. Experts from Scientific Revenue claim that developers move towards commercial sophistication. This trend is typical for projects that rely on micropayments.
To understand how freemium models affect mobile gaming, remember that they change the focus, moving sales from websites or online retailers like Amazon to games themselves. This way, developers can control the process, providing various offers with flexible prices, sales, and promotions.
Here are some of the current trends of the gaming industry:
- Multiple points of sale. While premium games are sold on app markets, freemium products can use coins stores, popups with offers, and ubiquitous ads.
- Various in-game offers. There may be unique daily or weekly sales, additional content, in-game currency, and so on.
- Annuities. These are unique offers, valid during a certain period.
- Live Operations. Thanks to in-app purchases, developers can focus on adding new stuff even after the game was launched. They include downloadable content and special promotions dedicated to specific events or major updates.
As small payments are really flexible, developers can easily modify them, trying to reach the maximum engagement. Analysts evaluate the efficiency of in-game content sales and decide whether it’s better to add advertisements or focus on unique offers.
Consequences of the freemium rise
So far as it’s clearer how in-app purchases set trends, we can think about positive and negative consequences. Note that there is no agreement among experts regarding this.
The good side
Ideal freemium games sell cosmetic changes only. Another approach features different types of content but includes an option to unlock them without paying real money. For example, Temple Run offers various enhancements which are available without extra expenses.
Decent freemium projects should focus on improving players’ experience by introducing new content. This is more typical for PC and console games where users can buy new visual styles for characters, unlock extra items and locations.
Free-to-download projects attract way more users who realize that they can easily dive into the game. Also, game providers can focus on improving the single product by implementing Live Operations rather than designing numerous sequels.
The bad side
The modern world is strongly focused on money. That’s why the majority of freemium games turn into pay-to-win or pay-to-play projects:
- Pay-to-win. Players can buy in-game stuff to become more powerful and beat opponents.
- Pay-to-play. Players can evade time limits and prolong the game process with in-app purchases.
In pursuit of revenue, developers focus less on improving the game itself. Many freemium projects create nothing new, simply offering benefits for premium players. This leads to users realizing they can simply pay and win instead of improving skills or building strategies, which kills the thrill of gaming.
The majority of mobile projects push pay-to-play or pay-to-win styles because it’s profitable now: Clash of Clans or Fruit Pop, just to name a few. It’s much worse for the industry when well-thought series like Dungeon Hunter follow such trends.
Future of in-app purchases
Freemium model works well for game developers as it allows expanding the audience thanks to free downloads and earning more money thanks to engagement strategies. Gamers are free to try different products and decide whether they deserve further investments.
It seems clear that mobile games will expand, generating more revenues compared to PC and console sectors. In-app purchases will definitely grow in popularity as well. Probably, companies will find new ways of implementing this feature, somehow different from pay-to-win and pay-to-play options. Eventually, it all depends on end users as they create the demand.
News
Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.
This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.
For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!
Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.
“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”
“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.
Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!
About BoxNation:
BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial
About Casino Kings:
Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!
Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.
News
More transparency, better tools, a brighter future: MiglioriCasinoItalia revolutionizes the market with new features

MiglioriCasinoItalia is evolving, introducing a new suite of features set to transform how users choose where to play online. Already a benchmark in the Italian comparison space, the platform is now doubling down on transparency, responsibility, and advanced tools to help users make more informed decisions.
There are four key new features introduced to the platform. The License Comparator allows users to compare operator licenses instantly, clearly distinguishing between those regulated by ADM and those operating without Italian official authorization. Alongside it, the License Checker enables users to verify the status of an operator’s license in real time.
Soon to be released is the Casino Comparator, a feature that will allow users to compare multiple casinos side-by-side, based on key factors such as welcome bonuses, payment methods, and game selections. With an intuitive interface and customizable filters, users can view platform differences in seconds, making the selection process faster and more efficient.
Rounding up the update is the Playtest Report section, which adds depth to each casino review by showing the team’s hands-on experience with each operator — tested games and achieved outcomes—to ensure an even greater level of transparency.
These innovations come at a pivotal time for the industry. While Italy’s online gaming market is growing, it is also facing increasing regulatory pressure. The new online gambling reform is expected to fully take effect in September, after a deadline extension. This change signals a radical shift on the horizon: higher licensing costs, fewer authorized operators, and a more competitive market. In this changing landscape, MiglioriCasinoItalia positions itself as the go-to, trustworthy guide users can always rely on, providing tools designed to simplify their decision-making.
“Our mission has always been clear: to provide users with concrete, accessible, and up-to-date tools to help them choose where to play — empowering informed decisions,” says Angelo Vecchione, Website Manager of MiglioriCasinoItalia. “These features were developed through close observation of user behavior and from a strong vision for the industry’s future.”
“As the number of licensed operators decreases and their individual market share rises, having a clear and trustworthy go-to resource becomes crucial,” Adds Paolo Strano, Affiliate Manager and market expert at MiglioriCasinoItalia.
MiglioriCasinoItalia has evolved beyond a simple comparison tool: today, it guides, informs, and empowers.
The future of gambling won’t wait. With MiglioriCasinoItalia, users are already part of the next generation of casino comparison.
Awards
MightyTips is shortlisted for Sportsbook Affiliate of the Year at SBC Awards Europe

MightyTips has been nominated for the Sportsbook Affiliate of the Year award at the SBC Awards Europe 2025. This is the second successive year that the iGaming hub has been shortlisted in this category, where it will compete against industry giants such as Flashscore, Gentoo Media, and North Star Network.
The nomination recognises MightyTips’ increasingly prominent position within the sector and its contribution to the affiliate landscape following a year of significant growth, including an expanded portfolio of multilingual sites, increasing its total to 19 by the end of 2024.
The brand has also launched the MightyQs interview series, which focuses on partnerships between sportsbooks and big sports names. Furthermore, MightyTips has struck upon several collaborations with notable iGaming operators such as 888Starz and Roobet.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Being nominated for the Sportsbook Affiliate of the Year award is a testament to the hard work, knowledge and dedication of the MightyTips team. We continue to go from strength to strength, and everyone involved should be proud of their achievements over the last twelve months. We will continue to deliver high standards, and we cannot wait to see what we can accomplish over the next year.”
SBC Awards Europe
The SBC Awards Europe will take place on June 12th, 2025, on the final day of the SBC Summit Malta at the Hilton Malta. It will reward operators, affiliates, suppliers, and game developers throughout Europe who have contributed significantly to the sports betting and iGaming landscape.
This year’s awards have attracted a record-breaking number of nominations. Each entry is assessed by a hand-picked judging panel of industry experts. The ceremony will welcome 400 guests from across the sector, with awards handed out in 34 categories.
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