Affiliate Announcements
Surebet247 Relaunches Affiliate Programme with Income Access
Affiliate programme for African sportsbook and casino brand will use Income Access platform
Surebet247, the Nigeria-based sportsbook and casino brand, has relaunched its affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. Powered by Income Access’ affiliate software platform, the Surebet247 programme will look to extend its brand reach within sub-Saharan Africa by optimising growth and acquisitions.
Founded in 2011, Surebet247 has dedicated years to solidifying both its land-based and online market positions within the Nigerian market. The relaunch of the affiliate programme coincides with its plans to expand its online presence into other African markets, including Kenya, Ghana, Benin and Cameroon.
In addition to its traditional sportsbook and casino products, Surebet247 also offers live betting, virtual games, eSports wagering and an array of features exclusive to the mobile offering. Each of these products benefits from Surebet247’s commitment to creating optimal user experiences through regular design enhancements, quality support and competitive odds. Surebet247 also offers its players a range of region-specific payment methods.
Affiliates of the Surebet247 programme will have access to expert affiliate management support to help leverage brand marketing materials and maximise conversions. Through this support, affiliates will also receive guidance on optimising their use of the Income Access platform by monitoring programme performance and obtaining strategic insights that can inform future marketing initiatives.
A well-regarded brand within the region, Surebet247 has established a strong reputation based on its sustained market presence and comprehensive knowledge of the local market. These factors contribute to Surebet247’s ability to collaborate with affiliates on a mutually beneficial, performance-driven approach to player acquisition and retention.
Surebet247 affiliates will be compensated through a competitive commission plan based on the number of depositing acquisitions. Further details of the structure can be viewed on the affiliate website.
Through recent updates to its website design and last year’s partnership announcement with Betradar, Surebet247 has continued to bolster its product offering. Complementing these improvements is a collection of assorted player promotions across casino and sportsbook.
Sheriff Olaniyan, CEO at Surebet247, said: “As one of the oldest and most trusted sportsbooks in the country, and now with new funding injected into the company, we are ready to make a bigger push to expand than ever before. The affiliate programme relaunch has been a long-standing project that will provide a strong holistic approach to our efforts, and one that will be enhanced for our affiliate partners by using a top-notch industry leader, Income Access.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re very proud that when Surebet247 decided to relaunch their affiliate programme they chose to partner with Income Access. The African market is obviously a subject of great excitement within the industry and we look forward to our platform contributing to Surebet247’s future efforts.”
To learn more about the Surebet247 affiliate programme, contact Surebet247.
About Surebet247:
Surebet247, which trades under the name ChessPlus International Limited, is an online and retail sports betting company (also offering casino, virtuals & live betting) with retail operations in Nigeria, Benin and Ghana; soon to expand to Kenya & Cameroon (among others). Currently only Nigeria for online.
Founded in August 2011, Surebet is renowned for their fast payouts, user-friendly interface, easy registration process, excellent customer support and variety of market betting options offered on different sports. We offer competitive sports betting odds and exciting promotions to our diverse customers and we also support and give back to communities where we operate.
Surebet247 is registered and licensed in all states of operations in Nigeria and is licensed and regulated through the National Lottery Regulatory Commission (NLRC); and are a supporter of Responsible Gambling (18+ only).
About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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