Connect with us

Affiliate Announcements

‘Pitch & Fix’ to make Affiliate Bootcamp debut in 2019

Published

on

‘Pitch & Fix’ to make Affiliate Bootcamp debut in 2019

AffiliateINSIDER will launch Pitch & Fix speed networking sessions and a Business Coaching Workshop at next year’s Affiliate Bootcamp, held at Roman Abramovich’s extravagant personal nightclub, Under the Bridge, from 21-22 March.

The second instalment of the popular affiliate conference, held over two days for the first time, has been designed to help affiliates in the sports betting industry growth hack and gain expert digital knowledge around driving traffic growth to their sites.

The event, which has previously attracted sponsorship from key industry brands such as Paysafe’s Income Access, Buffalo Partners, Intertops, MyBet and BetonAces, has this year seen its headline sponsorship slot taken up by leading sports betting brand Vbet Affiliates.

Arsen Aharonyan, VP Operations at Vbet, said: “We’re delighted to be partnering with AffiliateINSIDER to promote affiliate business growth. Affiliate marketing is vitally important for our business and this conference puts us in touch with over 100 active affiliates in a number of regions that we can do business with and that’s a perfect opportunity to expand our brand reach.”

“This year we are going bigger and bolder, with more than 150 delegates expected for a spectacular two-day bootcamp, specifically designed to support affiliate marketing and skills development,” explained AffiliateINSIDER founder and CEO Lee-Ann Johnstone.

“As digital is constantly disrupting, we are striving to keep affiliates updated with new trends, and allow operators to get better connected to new and mid tier affiliates who are serious about doing good business but maybe aren’t directly account managed in a programme yet.

“Content is a key focus for our bootcamps, as is facilitating commercial negotiations for better business, which is why we’ve collated some of the brightest digital minds to share expert insights and cutting edge digital trends for delegates to implement in their businesses.”

Within the conference agenda, AffiliateINSIDER has introduced ‘Pitch & Fix’ speed networking sessions to help delegates make new connections, secure commercial deals and find skills they need to grow their business through approved and vetted agency suppliers.

Meanwhile, the second day will feature an ‘Elevate + Thrive entrepreneurial affiliate business coaching session’ – hosted by a leading UK entrepreneur and business coach, which will encourage delegates to focus on the competition and get in the right business mindset to drive revenue growth.

The objective of this session is to help delegates adjust their mind set for entrepreneurial success,” added Johnstone. “Running an affiliate business is hard work; adjusting your mindset when challenges are faced is key to driving commercial growth in your business.

“This is unique opportunity for delegates in the iGaming affiliate community to take advantage of customised coaching which is generally readily available in our industry.”

This year’s speaker lineup includes a range of digital experts such as Square in the Air Director Robin Hutchison, Alex Burgess and Frankie Hobbs of GOAT agency, Ayima Chief Strategy Officer Rob Kerry and Duncan Thomas, Head of Innovation for Pomegranate – a leading UK agency specialising in the psychology of emotion within UX and Design.

 

  • For information on how to participate as a vetted agency or operator sponsor, contact the sales team at AffiliateINSIDER via [email protected]

 

 

Affiliate Announcements

Experienced execs launch new UK affiliate, YourTopCasino

Published

on

 

A team of experienced iGaming executives has launched YourTopCasino, a new UK-facing affiliate brand designed to help players make smarter, safer choices when selecting an online casino.

The founding team – led by Chris Prentice and comprising marketing, retention and design experts – brings more than 30 years of industry experience with them from senior roles at companies including Grace Media, ActiveWin and Betable Group.

The brand enters the market with a fresh perspective, including a focus on responsible gaming, with reviews including detailed assessments of session limits, deposit limits, time-out tools, and self-exclusion options.

“The YourTopCasino team brings together years of experience across all parts of the iGaming value chain, so a move into affiliation was a logical next step,” said Chris Prentice, co-founder and director at YourTopCasino.

“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way. By building YourTopCasino around trust, transparency, and responsible gaming, we’re creating long-term value for both players and operators.”

In addition to expert reviews, the site offers a growing library of responsible gambling resources.

As the UK market continues to evolve, YourTopCasino’s player-first approach positions it as a timely and forward-thinking addition to the affiliate space.

Continue Reading

Affiliate Announcements

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

Published

on

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

 

Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators. These updates enhance the experience for both developers and creators by introducing new interaction tools, expanded data accessibility, and deeper integrations with the Xsolla Rainmaker platform.

The growing influence of content creators on platforms like YouTube, Twitch, and TikTok has reshaped game marketing strategies. Developers increasingly seek streamlined ways to discover, manage, and measure creator partnerships. The Xsolla Partner Network addresses this demand by providing an all-in-one solution for creating and scaling performance-based campaigns, now with added tools to enhance usability and campaign success.

New Xsolla Partner Network updates significantly benefit developers and creators, enhancing their ability to collaborate effectively and succeed in their goals.

For developers, the platform now offers:

  • Enhanced search functionality to discover, compare, and invite creators who best align with campaign goals
  • Detailed creator profiles with insights such as concurrent viewer metrics, games played, and campaign performance, enabling developers to make informed decisions
  • Integration with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing robust analytics like streamer views, follower counts, and game-specific performance data for data-driven decision-making
  • Streamlined collaboration tools, including direct distribution of promo codes, tracking links, and game keys
  • flexible revenue share model, allowing developers to set customizable commission rates for creators driving successful transactions

Creators gain access to a comprehensive creator toolkit designed to simplify campaign management and accelerate growth. The redesigned interface provides intuitive tools and features that make managing campaigns, engaging audiences, and enhancing content creation easier. By removing the 50-subscriber minimum threshold, the platform is now accessible to micro creators, enabling them to kickstart their careers.

Additional features for creators include:

  • Real-time performance tracking, offering insights into campaign results.
  • User-friendly account navigation, simplifying platform usage.
  • Opportunities to partner directly with game developers, helping creators grow their audience and monetize their work by driving sales for games and in-game content featured at Xsolla Mall.
  • Creator sites at Xsolla Mall enable creators to resell digital content, showcase campaign details, collect donations, and share links to all social media platforms to increase visibility.
  • Overlays, providing game-branded promotional graphics and animations for live streams to boost engagement and drive awareness.
  • Chatbot is designed to share tracking links and promo codes in real-time chats during gameplay, reward viewers, and engage the community.

With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.

“The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”

Continue Reading

Affiliate Announcements

QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance

Published

on

 

QMRA has now been active for nearly a year, and we are proud to have welcomed many members who share our commitment to responsible affiliation. We continue to work towards becoming the leading compliance indicator for international affiliates.

Beyond compliance, we are expanding our efforts into advocacy. For example, in Finland, we have launched lobbying initiatives as the government considers restricting affiliate activities.

Most importantly, several QMRA members are actively seeking advertising licenses from Google and Meta in various jurisdictions. We are pleased to confirm that in Denmark, both platforms have recognized QMRA membership as a decisive factor in granting these licenses. This information has been directly communicated to us by our members.

This is a significant milestone for QMRA. It confirms that our compliance checks and the presence of the QMRA quality mark on an iGaming affiliate website are taken seriously by key industry players. Additionally, we know that in other markets, QMRA membership is already being considered in similar assessments.

We will continue to strengthen our position and expand our influence. Thank you for your continued support in upholding responsible affiliation standards.

Continue Reading

Latest News

QMRA Research - Warning on potential Affiliate Ban in Finland QMRA Research - Warning on potential Affiliate Ban in Finland
News5 days ago

QMRA Research – Warning on potential Affiliate Ban in Finland

  Lessons from the Netherlands Show the Risks of Eliminating Regulated SEO Affiliates Finland is planning to ban affiliate marketing...

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025 Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025
News6 days ago

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

  Gurhan Kiziloz, the strategic force behind Nexus International, is accelerating his presence in the online gaming sector, leading the...

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment
News2 weeks ago

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment

  Raketech has been informed that Ulrik Bengtsson has accepted a role as full-time CEO of an international company. Ulrik...

Amusnet Joins Forces with Prominent Affiliate Chipy Amusnet Joins Forces with Prominent Affiliate Chipy
News3 weeks ago

Amusnet Joins Forces with Prominent Affiliate Chipy

  Amusnet announces its partnership with Chipy, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration...

ICE and iGB Affiliate Barcelona are in top 5% of business events in the world ICE and iGB Affiliate Barcelona are in top 5% of business events in the world
News3 weeks ago

ICE and iGB Affiliate Barcelona are in top 5% of business events in the world

  ICE and iGB Affiliate Barcelona have been recognised as global leaders by event industry experts Explori. The agency, which...

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS
Affiliate Announcements3 weeks ago

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

  Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate...

Affiliate Announcements3 weeks ago

QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance

  QMRA has now been active for nearly a year, and we are proud to have welcomed many members who...

iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories
Awards3 weeks ago

iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories

  Businesses of all sizes active in the igaming affiliate industry are being invited to enter the annual iGB Affiliate...

Slot Machine Secrets: Can You Influence the Outcome? Slot Machine Secrets: Can You Influence the Outcome?
News1 month ago

Slot Machine Secrets: Can You Influence the Outcome?

  Slot machines are one of the most popular casino attractions, drawing players in with their bright lights, engaging sounds,...

711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider 711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
Affiliate Announcements1 month ago

711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

  Leading Dutch online casino 711 has renewed its partnership with NetRefer, a data-driven, AI-powered, affiliate marketing platform provider engineered...

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania