Affiliate Announcements
Income Access to Host EGR Global Webinar on US Affiliate Market
Income Access marketing director to chair 15th Nov. online panel discussion on the US gaming and lottery affiliate markets
Income Access, Paysafe Group’s marketing technology and services provider, has partnered with EGR Global, a leading B2B publisher for the online gambling industry, to host a webinar panel discussion on the US gaming and lottery affiliate space on Thursday 15th November from 8:00 a.m. PDT/11:00 a.m. EDT/4:00 p.m. GMT. Moderated by Income Access Marketing Director Erica Anderson, the webinar will feature experienced gaming and lottery affiliates as well as operators and service providers.
Titled ‘The Expanding Frontier: Affiliate Marketing & the Evolution of the American iGaming and iLottery Space’, the free one-hour webinar will include the following affiliate panellists: Adam Small, CEO of USBets; Becky Kingman-Gros, COO at Casino Connection Intl.; Chris Capra, former Vice President of Online & Internet Marketing at Tropicana Entertainment (Tropicana Atlantic City Online); Merv Huber-Calvo, Director of Growth Marketing at Scientific Games, which powers Pennsylvania Lottery’s iLottery; and Michael Daly, General Manager U.S. at Catena Media.
In addition to moderating the panel, Anderson will also share Income Access’ experience in the US affiliate market. The company’s platform powers multiple New Jersey iGaming brands’ affiliate programmes and its affiliate team has managed Caesars Interactive’s New Jersey and Nevada-facing channel since 2015. In addition, the team has managed Michigan Lottery and Pennsylvania Lottery’s Income Access-powered affiliate programmes since their respective launches this year.
Income Access is also part of Paysafe Group, which has been providing payment services tailored for sports betting globally for decades and has experience processing payments for regulated online gaming in North America. The company offers credit card and ACH payment processing capabilities, online cash solutions, and digital wallet products, such as its proprietary wallets Skrill and NETELLER, for the iGaming market.
The webinar will explore affiliate marketing’s role in growing the New Jersey and Nevada iGaming markets from their 2013 launches, focusing on both the challenges and the progress to date. Following the repeal of the Professional and Amateur Sports Protection Act (PASPA)’s federal ban on single-event sports-betting and ahead of the launch of Pennsylvania’s iGaming market, the panellists will also discuss how the gaming affiliate space could evolve going forward.
In addition, the webinar will analyse the emerging state iLottery affiliate space. With states like New Hampshire recently launching online lotteries, the panel will also assess the outlook for the affiliate channel.
Following a 45-minute panel discussion, there will be a 15-minute Q&A period.
Tara Wilson, General Manager at Income Access, said: “With the repeal of PASPA and state lotteries now leveraging affiliate marketing, 2018 has been a landmark year for the US gaming and lottery industries. We look forward to contributing to a far-ranging and insightful debate on the next phase of the affiliate channel’s American evolution.”
Visit the EGR Global site to register for the webinar.
About Income Access’ EGR Global Webinar
Time (one hour, including 15-minute Q&A): From 8:00 a.m. PDT/11:00 a.m. EDT/4:00 p.m. GMT on Thursday 15th November 2018
Info on webinar: https://egr.global/events/egr-webinar-the-expanding-frontier-affiliate-marketing-the-evolution-of-the-american-igaming-ilottery-space/
Webinar registration page: https://register.gotowebinar.com/register/1114846910612659467
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.
About Paysafe
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $80 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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