Affiliate Announcements
PartnerMatrix joins Betting on Sports Week in London to exhibit latest Affiliate Platform developments
PartnerMartix is the affiliate software that manages your entire affiliate program. It’s intuitive, multilingual, multicurrency, customizable, and easy to integrate. PartnerMatrix also helps our partners to create an easily manageable and customizable hierarchy of agent networks of all sizes for easy player acquisition. PartnerMatrix is a product powered by award-winning software provider EveryMatrix.
In a constant seek to help operators improve player acquisition and better manage their Affiliate Programs, PartnerMatrix joins Betting on Sports Week in London to exhibit latest affiliate platform developments, including Player Segmentation new feature.
Levon Nikoghosyan, PartnerMatrix CEO commented: “Our product is one of the fastest growing Affiliate System platforms in the iGaming industry and we are mostly focused on developing high-class innovative features and teaming up with our users. Player segmentation, a feature developed based on the feedback received from our top affiliates, will help Affiliate Managers to offer completely different reward plans for any group of players, defined by the filters our system offers. This is just a part of what we are going to release by Q4 2018.”
PartnerMatrix currently allows operators to create segments of players and use them for affiliates to acquire special and multiple offers. Just as different types of customers require different levels of service, different types of affiliates require different resources.
Player segmentation is a well-meaning way of effectively communicating with your affiliates based on their players’ behaviour and preferences. Operators can optimize their affiliate program by dividing the players base by geographical allocation, registration period or by target link, and fire the relevant reward for each segment.
“PartnerMatrix team has a strong product, with a very exciting features map ahead, and lots of expertise that supports local and global expansion, engagement and performance. Selecting and building upon the right platform and technology is crucial to the affiliate program success and long-term growth. Operators struggling with their current affiliate program management (or dealing with their present platform limitations) benefit of a precise set-up and solid technical integration and tracking, so that their programs are fully migrated and set for incremental growth and profitability.” added Levon Nikoghosyan.
Levon will be present at Betting on Sports at Stand K20, showcasing 2018 product developments such as enhanced marketing tools, reactivation rewards for affiliates who re-activate players, server to server tracking to improve the accuracy of the conversion tracking, and player segmentation for a much better optimization of the affiliate rewards.
About EveryMatrix:
EveryMatrix is a multi-award winning iGaming software provider, delivering a full product suite including a modular iGaming Integration Platform, a fully managed sportsbook, a market leading one-stop casino content aggregator, a cross-product bonusing engine, an in-house payment processing product, and a multi-brand affiliate/agent management system.
Our products work independently and can be easily integrated with existing platforms and wallets or used in conjunction with our iGaming platform. With offices and servers across Europe and Asia, EveryMatrix delivers custom-built solutions and local service.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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