News
AffiliateINSIDER partners with Toals for Affiliate programme strategy and management

AffiliateINSIDER is fast becoming the ‘go to’ agency for affiliate strategy and programme management services for iGaming brands after striking a new deal with Toals Bookmakers.
Toals Bookmakers has chosen AffiliateINSIDER to take its affiliate strategy to a wider UK-focused audience.
Lee-Ann Johnstone, AI Founder and CEO, commented: “We are very excited to welcome Toals Bookmakers to AffiliateINSIDER, and look forward to helping them grow their existing affiliate programme. Our experience working with innovative start up brands means we can create winning strategies and leverage our business partnerships to help them grow their affiliate reach.
“Toals provides a unique proposition for UK affiliates in that it has an agile approach to marketing and now want to invest in the development and growth of their brand via the affiliate channel.”
Gary Toal, Director of Toals Bookmakers, added: “We chose to work with AffiliateINSIDER to as we want to work with companies that understand the challenges smaller brands face in a competitive marketplace. With over two decades of experience and a team that really gets where our brand is headed, we’re happy to be working with them to scale our affiliate program upto a new level.
“We’re committed to investing in this channel which is why we’ve partnered with an experienced team who can help us position and scale our brand to a wider UK audience.”
Launched in November 2017, AffiliateINSIDER clients enjoy expert affiliate management and strategy consulting, and PR support through content hub https://affiliateinsider.com/, alongside access to exclusive content at accelerator bootcamp events such as AffiliateFEST.
This year’s AffiliateFEST agenda, held at Hilton Olympia on Wednesday 19 September alongside the Betting on Sports Week in London (18-21 September), has been designed to keep affiliate entrepreneurs ahead of digital disruption. Key #AffiliateFEST2018 topics include industry regulation, emerging markets, compliance, app store optimisation (ASO), search engine optimisation (SEO), artificial intelligence (AI), blockchain, influencer marketing and understanding google penalties.
For more information about Toals Bookmaker affiliate programme, please contact: [email protected] or visit www.toals.com
Awards
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
News
StatsDrone now supports over 2000 affiliate program integrations

StatsDrone has achieved a significant milestone in their journey to being the best affiliate stats app both with accurate data and with the most affiliate program integrations.
The company recently achieved a milestone of over 2000 affiliate program integrations. Most of the integrations are for iGaming affiliate programs while others include affiliate networks, finance affiliate programs and crypto related programs.
Since launching the app over 4 years ago, the other milestone achieved is nearly 1200 affiliate programs marked as migrated or closed.
The multi-award winning app connects to affiliate programs through credentials using scraping or through using API keys. API data is supported by 61% of affiliate programs listed on StatsDrone currently as of August 2025.
COO and Co-Founder Darrell Helyar had this to say about the milestone: “Achieving this milestone reaffirms StatsDrone’s position as a leader in affiliate marketing, enabling affiliates to optimize performance and drive results. With an exceptional team committed to accuracy, innovation, and support, we continue to build trust and deliver outstanding results for everyone we support.”
The data that StatsDrone can get for customers is on the following levels: account, brand, campaign, dynamic variables and postbacks.
Dynamic variables, advanced data solutions for affiliates
Dynamic variables are proving to be one of the more popular tools offered at StatsDrone.
Dynamic variables is supported with the following affiliate program software: MyAffiliate, ReferOn, Mexos, CellXpert, Income Access, Affilka (SoftSwiss), RavenTrack, Alanbase, tap (Smartico), MAP, Post Affiliate Pro, Affise, Affelios, Entain / BetMGM, FlexOffers, NetRefer and PartnerMatrix.
Postbacks are currently available in StatsDrone for MyAffiliates, Affilka, Affise, Cellxpert and a few more.
StatsDrone helps affiliates identify when affiliate programs closed or migrate affiliate software which can render their old tracking links as invalid.
Finding affiliate programs
StatsDrone doesn’t just have 2000 affiliate program integrations but every integration is a review and part of our program database.
Affiliates can search for programs by affiliate software, if they have an API for accessing their data, postbacks, dynamic variables and exclusive deals too.
By far the most common integration technically falls under proprietary which means operators that choose to build their own affiliate program and not use a platform.
MyAffiliates has been the most popular platform as operators choose to launch their platform off of. Affilka, ReferOn and RavenTrack have been the fastest growing platforms.
On top of getting stats to affiliates, the company does it all with accuracy in mind. If an affiliate finds any data point not to be what it should be, they can report it to the StatsDrone team to have it fixed.
Likewise, if an affiliate wants a single program added, it is added to the list and most of the time the program is added within minutes.
News
Slotozilla Expands Partner Network With 25+ Affiliates and Unveils 139 New Bonuses in Q2 2025

Riding the wave of a hugely successful Q1, Slotozilla has continued its momentum through Q2 on the back of iGB Live London 2025. The platform consolidated the quarter by adding over 25 affiliate partners and launching 139 exclusive bonuses. This milestone marks a glistening moment in the company’s mission to deliver premium value and choice for online casino stakeholders.
Slotozilla, widely regarded as the go-to destination for expert casino reviews and free slot demos, confirmed the new additions in July. The partnership network now features several industry trailblazers, such as:
- FTDgallery: Known for offering exclusive bonuses and promotions.
- GameGrow: A network renowned for its games and deep insights into the Canadian market.
- ToTheMoon Affiliates: ToTheMoon is a leader in championing gamified campaigns in several markets.
- Luckpartners: Emphasises a mobile-first approach and localised gaming experiences.
Each partnership leverages unique regional expertise and, importantly, exclusive promotions to enrich users’ journeys on the platform. The new affiliates collectively unlock a vast array of offers, including 87 welcome bonuses and 52 no deposit bonuses. This totals 139 sublime bonuses right there for the taking.
The iGB Live London 2025 presented a golden opportunity for Slotozilla to engage equally outstanding industry leaders to improve user experiences. The company subsequently sent a delegation of experts to the event. “It was an incredible experience to meet so many passionate affiliates face-to-face,” said Tim Cline, Slotozilla’s editor-in-chief. “I’m proud of the collaborations we’ve initiated and excited about the value these brands will bring to our users.”
Geographical reach also extended into 15+ nations during Q2, with significant growth in Germany, Poland, Canada, and Italy. These expansions reiterate Slotozilla’s global vision and its commitment to localised content. With tailored bonuses and responsible gaming advocacy, the platform has never been more player-centric.
Looking ahead, it appears that activity is not slowing down any time soon. Slotozilla aims to grow its affiliate roster, refine its rankings, and introduce fresh insights to its platform.
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