Connect with us

News

AffiliateINSIDER partners with Toals for Affiliate programme strategy and management

Published

on

AffiliateINSIDER partners with Toals for Affiliate programme strategy and management

AffiliateINSIDER is fast becoming the ‘go to’ agency for affiliate strategy and programme management services for iGaming brands after striking a new deal with Toals Bookmakers.

Toals Bookmakers has chosen AffiliateINSIDER to take its affiliate strategy to a wider UK-focused audience.

Lee-Ann Johnstone, AI Founder and CEO, commented: “We are very excited to welcome Toals Bookmakers to AffiliateINSIDER, and look forward to helping them grow their existing affiliate programme. Our experience working with innovative start up brands means we can create winning strategies and leverage our business partnerships to help them grow their affiliate reach.

“Toals provides a unique proposition for UK affiliates in that it has an agile approach to marketing and now want to invest in the development and growth of their brand via the affiliate channel.”

Gary Toal, Director of Toals Bookmakers, added: “We chose to work with AffiliateINSIDER to as we want to work with companies that understand the challenges smaller brands face in a competitive marketplace. With over two decades of experience and a team that really gets where our brand is headed, we’re happy to be working with them to scale our affiliate program upto a new level.

“We’re committed to investing in this channel which is why we’ve partnered with an experienced team who can help us position and scale our brand to a wider UK audience.”

Launched in November 2017, AffiliateINSIDER clients enjoy expert affiliate management and strategy consulting, and PR support through content hub https://affiliateinsider.com/, alongside access to exclusive content at accelerator bootcamp events such as AffiliateFEST.

This year’s AffiliateFEST agenda, held at Hilton Olympia on Wednesday 19 September alongside the Betting on Sports Week in London (18-21 September), has been designed to keep affiliate entrepreneurs ahead of digital disruption. Key #AffiliateFEST2018 topics include industry regulation, emerging markets, compliance, app store optimisation (ASO), search engine optimisation (SEO), artificial intelligence (AI), blockchain, influencer marketing and understanding google penalties.

For more information about Toals Bookmaker affiliate programme, please contact: [email protected] or visit www.toals.com

Affiliate Success

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Published

on

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

 

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.

The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone –  and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.

The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.

Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.

“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and  affiliate managers  have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!

“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.

“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”

Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.

“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”

Continue Reading

Awards

MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

Published

on

MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

 

MightyTips has received a nomination for “Sportsbook Affiliate of the Year” at the prestigious AffPapa iGaming Awards 2025. MightyTips hopes to follow in the footsteps of its parent company, SEOBROTHERS, which won the Affiliate Agency of the Year award at the 2023 ceremony and has received another nomination this year.

MightyTips’ nomination follows a year of expansion for the brand, which increased its portfolio of multilingual sites to 19. In addition to continuing to provide free daily football betting tips and in-depth bookmaker reviews, MightyTips also launched the MightyQs interview series, which spotlights some of the most exciting partnerships between online sportsbooks and high-profile sporting franchises such as Juventus and the UFC.

Held at Hacienda Nadales in Malaga, Spain, the fourth annual AffPapa iGaming Awards will take place on May 28th, 2025. The awards celebrate and recognise affiliates, operators, and B2B providers for hard work and innovation within the iGaming industry and commend those who are constantly pushing the boundaries and setting new standards.

One of the most notable and respected ceremonies on the industry calendar will be hosted as part of the iGaming Club Conference, a two-day networking event that will welcome over 1,200 industry delegates. Voting is open to the public and will close on May 11th.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We’re overjoyed to hear that MightyTips have been nominated for these prestigious awards. It’s fantastic to be evaluated for our hard work over the last twelve months, and everyone involved should be extremely proud of their efforts. This is a huge professional achievement for the brand.”

Continue Reading

Awards

Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

Published

on

Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

 

We are delighted to announce that Slotsjudge received two nominations for the AffPapa iGaming Awards 2025. Milestones like this highlight our team’s dedication and strong position in the iGaming industry.

Slotsjudge was nominated in two key categories: “Rising Star Affiliate of The Year” and “Slots Review Affiliate of The Year.” The first nomination recognizes our fast growth and impact in a competitive market, while the second one emphasizes the quality and reliability of our game reviews. We highly value the trust our audience places in us as a credible and influential voice within the industry.

What sets Slotsjudge apart is our honest, straightforward content. Our team creates reviews that players can rely on, helping them make informed choices. We actively encourage community engagement and user-generated content, ensuring our reviews reflect real player experiences. Our approach combines simplicity, transparency, and a direct connection with our audience. We believe that this strong content strategy and dedication to genuine player feedback are the reasons behind these nominations.

“We are very grateful and proud of these nominations,” said Jekaterina Dubnicka, Head of Marketing and Communications. “It is exciting to see our team’s hard work acknowledged. We appreciate our users and partners, whose support has been key to our success.”

The AffPapa iGaming Awards ceremony will take place online on June 20, 2025. Slotsjudge looks forward to attending and celebrating with the industry. We thank the jury for their recognition, and we are excited about the future, continuing to grow alongside our valued community and partners.

Continue Reading

Latest News

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies
Affiliate Success1 week ago

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

  Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the...

MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards
Awards2 weeks ago

MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

  MightyTips has received a nomination for “Sportsbook Affiliate of the Year” at the prestigious AffPapa iGaming Awards 2025. MightyTips...

Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025 Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025
Awards2 weeks ago

Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

  We are delighted to announce that Slotsjudge received two nominations for the AffPapa iGaming Awards 2025. Milestones like this...

Makeberry Affiliates Becomes the Direct Advertiser for WinSpirit and RocketPlay Casino Makeberry Affiliates Becomes the Direct Advertiser for WinSpirit and RocketPlay Casino
News2 weeks ago

Makeberry Affiliates Becomes the Direct Advertiser for WinSpirit and RocketPlay Casino

  Makeberry is a performance-driven agency with deep expertise in media buying, analytics, and affiliate marketing. Our team specialises in...

Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal
News3 weeks ago

Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal

  Leadstar Media, a global leader in affiliate marketing for the online gaming industry, is excited to announce the relaunch...

QMRA Research - Warning on potential Affiliate Ban in Finland QMRA Research - Warning on potential Affiliate Ban in Finland
News4 weeks ago

QMRA Research – Warning on potential Affiliate Ban in Finland

  Lessons from the Netherlands Show the Risks of Eliminating Regulated SEO Affiliates Finland is planning to ban affiliate marketing...

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025 Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025
News4 weeks ago

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

  Gurhan Kiziloz, the strategic force behind Nexus International, is accelerating his presence in the online gaming sector, leading the...

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment
News1 month ago

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment

  Raketech has been informed that Ulrik Bengtsson has accepted a role as full-time CEO of an international company. Ulrik...

Amusnet Joins Forces with Prominent Affiliate Chipy Amusnet Joins Forces with Prominent Affiliate Chipy
News1 month ago

Amusnet Joins Forces with Prominent Affiliate Chipy

  Amusnet announces its partnership with Chipy, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration...

ICE and iGB Affiliate Barcelona are in top 5% of business events in the world ICE and iGB Affiliate Barcelona are in top 5% of business events in the world
News1 month ago

ICE and iGB Affiliate Barcelona are in top 5% of business events in the world

  ICE and iGB Affiliate Barcelona have been recognised as global leaders by event industry experts Explori. The agency, which...

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania