Affiliate Success
AffiliateFEST 2018 – Key Note Speaker Announced

Affiliate Insider has promised to keep “affiliate entrepreneurs ahead of digital disruption” after securing Influencer CEO Ben Jeffries as a keynote speaker for AffiliateFEST 2018.
The fourth edition of AffiliateFEST is being held at Hilton Olympia on Wednesday 19 September, alongside the Betting on Sports Week in London (18-21 September). At just 22 years of age, Jeffries has already become an undisputed leader in influencer marketing having developed cutting edge techniques and technologies for Influencer, a company he founded alongside YouTube sensation Caspar Lee.
Influencer is an AI-driven, SaaS platform, allowing brands to manage influencer marketing campaigns from start to finish. The brands can connect with the most influential content creators on social media, having reviewed their analytics and follower demographics to make sure they are perfect for both their brand and campaign.
Jeffries’ keynote session will explore influencer marketing as an acquisition medium and help affiliates to understand the value that this can bring to their sites as a new form of online marketing, which is on the rise but yet to find its fit within the affiliate channel. The content will help #AffiliateFEST2018 delegates to better understand how they can implement the concept to increase brand reach and promote acquisition.
“I am excited to be speaking at this year’s AffiliateFEST,” said Jeffries. “There is such a strong relationship between affiliates and influencer marketing, which I don’t feel has been explored to its fullest yet. “Factor in iGaming and you have three of the biggest industries of the moment. I’m looking forward to talking to people about the synergy between these three industries, and the best and most mutually beneficial way to harness it.”
Affiliate Insider CEO Lee-Ann Johnstone added: “We’re thrilled to have Ben and Influencer join us at this year’s Bootcamp to teach our delegates about how influencer marketing is impacting the affiliate channel.“AffiliateFEST is designed to keep affiliate entrepreneurs ahead of digital disruption so it’s vitally important our bootcamps are delivering the latest insights in an ever-changing landscape. Innovation and skills development is at the forefront of all that we do to support revenue growth in this channel for affiliates and operators alike.”
As with previous AffiliateFEST editions, the focus will firmly be on providing a depth of content around digital learning, as opposed to selling and promotion of services. The agenda has been curated by Johnstone to help iGaming affiliates to growth hack their businesses through a day of intense digital learning and exclusive networking opportunities.
As well as Jeffries, the list of confirmed speakers already includes RefToken.ioCEO Jan Sammut, Miratrix Founder Nick Duddy, Harris Hagan Partner John Hagan, Mishcon Partner Nick Nocton, Scout Gaming Group Commercial Director Joakim Renman, BGO CMO Allan Turner, Blockchip COO Diana Rotaru and former Google SEO expert Fili Wiese from Search Brothers.
Affiliate Success
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.
The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”
Affiliate Success
SOFTSWISS Affiliate Software Platform Wins at IGA 2025

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
Affiliate Announcements
QMRA Launches Italian Quality Mark for Affiliates

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:
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- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.
Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.
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