Affiliate Announcements
Better Collective enters Nasdaq Stockholm Main Market

Stockholm, June 8, 2018 — Nasdaq (Nasdaq: NDAQ) announces that Better Collective A/S (short name: BETCO), a mid cap company within the consumer services sector, today will start trading of its shares on the main market of Nasdaq Stockholm. Better Collective is the 35th company to list on Nasdaq’s Nordic markets* in 2018.
Better Collective is a developer of educational platforms within the iGaming industry. Through its products, Better Collective aims to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. The company’s portfolio includes more than 1,000 websites and products, including Roulette Geeks, the complete guide to roulette, CasinoVerdiener, the go-to place for German casino players and Betting Odds Calculator, the app which enables users to find true betting value. Better Collective was founded in 2004 and is headquartered in Copenhagen, Denmark. For more information, please visit www.bettercollective.com.
“We are very happy about the great interest in Better Collective demonstrated by institutional investors across Europe and the Swedish public, not to mention a great number of our own employees and board members,” said Jesper Søgaard, CEO of Better Collective. “To us, this confirms the confidence in our strategy, our continued M&A activities and the potential in our strong position as the leading affiliate within sports betting. The listing is an important step in Better Collective’s continued growth journey whereby we empower even more iGamers around the world.”
“We welcome Better Collective to Nasdaq Stockholm, where it will join a number of peers within the iGaming industry,” said Adam Kostyál, SVP and Head of European listings at Nasdaq. “We continue to see a strong inflow of iGaming companies looking to leverage Nasdaq Stockholm as a platform for continued growth, and today’s listing of Better Collective underlines that trend.”
“At Nasdaq, we are proud to be able to match companies and investors wherever the interest is concentrated,” said Carsten Borring, AVP, European Listings, Nasdaq. “Since Sweden is a major European hub for the iGaming industry, it is only logical for us to offer Better Collective a front row seat among industry peers in the sector.”
*Main markets and Nasdaq First North at Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland and Nasdaq Stockholm.
About Nasdaq
Nasdaq (Nasdaq: NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today’s global capital markets. As the creator of the world’s first electronic stock market, its technology powers more than 90 marketplaces in 50 countries, and 1 in 10 of the world’s securities transactions. Nasdaq is home to 3,900 total listings with a market value of $13 trillion. To learn more, visit:http://business.nasdaq.com
Affiliate Announcements
XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators. These updates enhance the experience for both developers and creators by introducing new interaction tools, expanded data accessibility, and deeper integrations with the Xsolla Rainmaker platform.
The growing influence of content creators on platforms like YouTube, Twitch, and TikTok has reshaped game marketing strategies. Developers increasingly seek streamlined ways to discover, manage, and measure creator partnerships. The Xsolla Partner Network addresses this demand by providing an all-in-one solution for creating and scaling performance-based campaigns, now with added tools to enhance usability and campaign success.
New Xsolla Partner Network updates significantly benefit developers and creators, enhancing their ability to collaborate effectively and succeed in their goals.
For developers, the platform now offers:
- Enhanced search functionality to discover, compare, and invite creators who best align with campaign goals
- Detailed creator profiles with insights such as concurrent viewer metrics, games played, and campaign performance, enabling developers to make informed decisions
- Integration with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing robust analytics like streamer views, follower counts, and game-specific performance data for data-driven decision-making
- Streamlined collaboration tools, including direct distribution of promo codes, tracking links, and game keys
- A flexible revenue share model, allowing developers to set customizable commission rates for creators driving successful transactions
Creators gain access to a comprehensive creator toolkit designed to simplify campaign management and accelerate growth. The redesigned interface provides intuitive tools and features that make managing campaigns, engaging audiences, and enhancing content creation easier. By removing the 50-subscriber minimum threshold, the platform is now accessible to micro creators, enabling them to kickstart their careers.
Additional features for creators include:
- Real-time performance tracking, offering insights into campaign results.
- User-friendly account navigation, simplifying platform usage.
- Opportunities to partner directly with game developers, helping creators grow their audience and monetize their work by driving sales for games and in-game content featured at Xsolla Mall.
- Creator sites at Xsolla Mall enable creators to resell digital content, showcase campaign details, collect donations, and share links to all social media platforms to increase visibility.
- Overlays, providing game-branded promotional graphics and animations for live streams to boost engagement and drive awareness.
- Chatbot is designed to share tracking links and promo codes in real-time chats during gameplay, reward viewers, and engage the community.
With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.
“The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”
Affiliate Announcements
QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance
QMRA has now been active for nearly a year, and we are proud to have welcomed many members who share our commitment to responsible affiliation. We continue to work towards becoming the leading compliance indicator for international affiliates.
Beyond compliance, we are expanding our efforts into advocacy. For example, in Finland, we have launched lobbying initiatives as the government considers restricting affiliate activities.
Most importantly, several QMRA members are actively seeking advertising licenses from Google and Meta in various jurisdictions. We are pleased to confirm that in Denmark, both platforms have recognized QMRA membership as a decisive factor in granting these licenses. This information has been directly communicated to us by our members.
This is a significant milestone for QMRA. It confirms that our compliance checks and the presence of the QMRA quality mark on an iGaming affiliate website are taken seriously by key industry players. Additionally, we know that in other markets, QMRA membership is already being considered in similar assessments.
We will continue to strengthen our position and expand our influence. Thank you for your continued support in upholding responsible affiliation standards.
Affiliate Announcements
711 Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

Leading Dutch online casino 711 has renewed its partnership with NetRefer, a data-driven, AI-powered, affiliate marketing platform provider engineered for the iGaming industry.
The family business, started as Carousel Casino Games and founded in 1994 in Belgium, began as a land-based casino chain before expanding into an online casino in 2012. A decade later, in 2022, they entered the Dutch online gaming market as 711 BV, with NetRefer as their Affiliate Marketing partner.
Despite being a new operator, 711 brings over 30 years of experience in the Belgian gaming market and, in two years, has expanded its portfolio, partnering with major game providers like Pragmatic Play and Evolution.
With a diverse game selection that follows the latest gaming trends, attractive promotions, high winning odds, and fast payouts, 711 prioritises player satisfaction and delivers a seamless gaming experience.
They pride themselves on operating under strict regulations and undergo regular external audits to ensure a secure player experience. They emphasise responsible gaming, offering tools and information for player well-being.
Johan Mostert, Affiliate Manager at 711, stated: “NetRefer is known for its innovation and forward-thinking. Their comprehensive, customisable platform – through impressive add-ons – has streamlined our affiliate marketing, making the past two years an excellent partnership. We’re excited for what’s ahead.”
Amanda Camenzuli, NetRefer’s Manager of Account Management, shared: “711 is a dynamic operator in the Dutch market, and their attitude, enthusiasm, and work ethic make this renewal both exciting and rewarding. We at NetRefer look forward to what’s to come in this continued partnership.”
-
Affiliate Program News2 weeks ago
Slots Temple Selects RavenTrack to Power New Affiliate Program
-
Awards6 days ago
iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories
-
Affiliate Announcements16 hours ago
QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance
-
Affiliate Announcements15 hours ago
XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS