Pennsylvania Lottery Launches Affiliate Marketing Program to Promote PA iLottery Enrollment
Middletown, PA. June 7th, 2018 – Lottery retailers and other businesses that drive enrollment in the Pennsylvania Lottery’s iLottery online play platform can earn a share of the profits through an affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. The Income Access affiliate platform will power the new program, which will also be managed by the company’s affiliate team.
PA iLottery features online games played on a computer, tablet or mobile device that offer chances to win up to $250,000. The games can be played from anywhere in Pennsylvania.
“This affiliate program provides an excellent incentive to promote PA iLottery,” said Lottery Executive Director Drew Svitko. “For 24 months, qualified partners can earn a profit share of up to 20 percent for each iLottery player they refer.”
Qualified partners will earn a 10 percent profit share for players who sign up for iLottery through in-store marketing efforts, or a 20 percent profit share for players who sign up through digital marketing efforts.
Although applicants do not need to be a Pennsylvania Lottery retailer to join the affiliate program, existing Lottery retailers are urged to participate.
“We want existing retailers to understand that building awareness of iLottery can be good for their bottom line,” Svitko added. “In other states that offer online games, there has been growth in lottery game sales at retail.”
The Pennsylvania Lottery affiliate program will be managed using Income Access’ affiliate platform, which has won eGaming Review’s ‘Affiliate Software’ B2B Award four times since 2013. Income Access’ team of lottery affiliate managers, which managed the Michigan Lottery affiliate program from its launch in January 2018, will also manage the Pennsylvania Lottery program directly.
Tara Wilson, General Manager at Income Access, said: “We’re excited to partner with Pennsylvania Lottery to launch the U.S. state lottery industry’s newest affiliate program. Our technology and affiliate managers have a strong track-record supporting global lottery brands’ customer acquisition.”
To apply to join the PA iLottery affiliate program, visit www.pailottery.com/partners. Upon approval, registered partners will receive printed leaflets with their unique ID and a leaflet holder to display in-store. Electronic assets and a unique referral tracking ID will be provided to those partners planning digital marketing and promotion efforts. Partners will be able to promote that new iLottery enrollees will receive $5 in free play.
Partners can manage their affiliate account through a web portal featuring reporting tools and will receive dedicated customer support.
“New iLottery players can only register once, so do not miss the opportunity to receive credit for referring players,” Svitko said. “Remember: the more iLottery players you refer, the greater the potential profit-sharing earnings.”
About the Pennsylvania Lottery
The Pennsylvania Lottery remains the only state lottery to direct all proceeds to programs that benefit older residents. Since ticket sales began in 1972, it has contributed nearly $28 billion to fund property tax and rent rebates, transportation, care services, prescription assistance, and local services including senior centers and meals.
Players must be 18 or older. Please play responsibly. Call 1-800-GAMBLER (1-800-426-2537) for help with a compulsive gambling problem.
Visit palottery.com for winning numbers, rules, chances of winning, and to join the VIP Players Club for second chances to win. Install our official mobile app, like us on Facebook and follow us on Instagram and Twitter @PALottery. Play and win online at pailottery.com.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming and financial trading industries, including regulated iGaming, lottery, social gaming and land-based casinos as well as online forex and binary options trading. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming and financial trading brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Michigan Lottery, Pinnacle, PMU, Sportingbet, Stan James, and Tote Ireland.
Paysafe is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, Paysafe solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$56 billion in 2017 and over 2,600 staff located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit: www.paysafe.com.
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Frapapa Launch New Affiliate Program with Income Access
Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.
We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.
Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.
Their platform is easy to navigate and has several exciting features for sports lovers, to make their experience even more enjoyable! These features include Frapapa’s compact view of all daily events, filters for the market options, and an intelligent arrangement of the various sports to bet on. Despite the brand just barely being a year old, it is already well known to many sports betting fans, due to their exceptional service and amazing offers available.
About Player Opportunities
Frapapa has an array of exciting bonuses for their clients to benefit from, as new players get to take advantage of their 300% welcome bonus up to N300,000. They can even enjoy this offer up to three times! If players miss out on this welcome bonus, they can still claim 75% on the next two deposits made. Frapapa’s players can enjoy the convenience of their mobile app and live support seven days a week. They also offer instant pay-outs and in-play cash out to their users.
Frapapa’s Commission Promotion
With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.
Affiliate Program News
OUTLAST DFS Launch New Affiliate Program with Income Access
Income Access is thrilled to announce their partnership with OUTLAST DFS, an exciting Daily Fantasy Sports App that has already launched in multiple states, in addition to the launch of their new affiliate program.
Income Access will be providing their industry-leading affiliate marketing tracking platform solution to OUTLAST, in addition to launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with nearly 20 years of experience in the industry.
OUTLAST DFS is an innovative Daily Fantasy Sports App that’s launched in 19 states, including: California, Florida, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, West Virginia, Wisconsin and Wyoming.
They have three unique games – OUTLAST Over/Under, OUTLAST Survival Pool and Purse, with both an EZ and Pro user interface for all levels of DFS users.
The platform is easy to navigate and has several exciting features for daily fantasy sports lovers to make their experience even more enjoyable! In addition, OUTLAST has the most offerings of player options and props across several sports.
About the Player Promotion
OUTLAST DFS has an array of exciting bonuses for their clients to benefit from, as new players can take advantage of their 100% welcome bonus, matching up to $200 on their first deposit. They also offer a referral program where players and their referral get a $10 credit upon registering. OUTLAST DFS’ players enjoy the convenience of their 24/7 live support, so they can get back to enjoying the game!
OUTLAST Daily Fantasy Sports’ Commission Promotion
With the launch of their affiliate program, OUTLAST is offering a tiered CPA deal, as well as a 3-4% gross entry fee share.
Fiat & Crypto: King Billy players get the best of both worlds
See how the casino players can deposit in crypto and play in fiat. Since the dawn of e-gaming robust...
Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations
The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than...
Casino Guru Awards invites you to watch the live ceremony on February 22
The Casino Guru Awards Ceremony is just a week away with the grand date set for Wednesday, February 22...
Representatives of the Ukrainian IBOX BANK and LEO IPS took part in the ICE London 2023 conference
On February 7-9, the management of IBOX BANK and the LEO International Payment System (IPS) participated in one of...
Soft2Bet launches a new affiliate management system ReferOn
A new, feature-filled affiliate management system powered by the platform provider Soft2Bet, a top-notch online platform provider has recently...
Arsenal legend Ray Parlour and Southampton’s Francis Benali MBE confirmed for Partners.io stand at iGB Affiliate London
Visitors to the Partners.io stand (L50) at iGB Affiliate London (8th – 11th February, show open days 9th –...
AffPapa surpasses 500 registrants for iGaming Club London
iGaming Club London, the latest in a series of global events powered by AffPapa, has exceeded all expectations after...
FAVBET switches to Single Wallet for increased player comfort and smoother operations
FAVBET is doing away with the practice of creating several wallets in the player’s personal account on favbet.com...
Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI
By: Richard Metcalf, Global VP, Sports Betting & Online Gaming, TrafficGuard Betting companies can adopt cutting-edge technology and...
“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup
November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football...
News5 years ago
Paddy Power departs the Italian market
Affiliate Success2 years ago
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
News6 years ago
Use of Social Media for Online Gambling Affiliates
Affiliate Announcements4 years ago
How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference
Affiliate Success6 years ago
Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
News4 years ago
Casino Games for Real Money – Choosing One to Play
News5 years ago
Henrik Persson Ekdahl announces sale of stake in Catena Media
Affiliate Success6 years ago
Exclusive Interview with Christoph C. Cemper Founder & CEO of LinkResearchTools and Link Detox