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Affiliate Announcements

Rightlander Partners with Income Access

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Rightlander Partners with Income Access

Rightlander partners with Income Access to offer clients enhanced monitoring of advertising campaigns

 

Montreal, QC. 16th April 2018 – Rightlander, a UK-based supplier of monitoring tools and services for advertising campaigns, has partnered with Income Access, Paysafe’s marketing technology and services provider. The deal will see Rightlander’s scanning and monitoring product integrate with Income Access’ award-winning affiliate platform.

With heightened advertising regulations requiring operators to ensure responsible marketing practices, Rightlander offers Income Access clients an automatic site-scanning solution to easily review advertising campaigns and help meet compliance needs. The Rightlander solution will complement Income Access’s robust ad serving and campaign management tool, which has won eGaming Review’s B2B ‘Affiliate Software’ Award four times since 2013.

Designed to significantly reduce the manual checking of affiliate sites, Rightlander’s technology scans and analyses content and links, and provides detailed reports, including both link and brand mentions. Rightlander also locates and reports domains with brand mentions of which operators may be unaware.

The addition of the Rightlander product, with its significant time and cost efficiencies, allows for better monitoring of advertising campaigns. Brands will also benefit from the ability to track, analyse and optimise all aspects of their marketing campaigns while maintaining regulatory standards for its target market(s).

Ian Sims, Director at Rightlander, said: “We are delighted to partner with a brand like Income Access, having worked with them as an affiliate for more than a decade. We feel our combined services will support affiliate programmes to better manage their advertising campaigns and support affiliates to stay compliant.

Sarafina Wolde Gabriel, Vice President of Strategy at Income Access, said: “Ensuring regulatory compliance and responsible affiliate marketing practices are vitally important focuses for Income Access and the wider iGaming industry. We’re therefore excited to partner with Rightlander, whose product will provide operators with a cutting-edge software, custom-built for affiliate marketing’s future.

For more information on the Rightlander partnership, contact Income Access.

About Rightlander:

Rightlander was developed to help affiliates and the brands they represent to work together effectively in identifying and managing non-compliant content. The technology scans and analyses affiliate sites, examining text, images and links, and provides reports on where brands are mentioned or linked to.

 

About Income Access:

Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming and financial trading industries, including regulated iGaming, social gaming, land-based casinos as well as online forex and binary options trading. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

 

Affiliate Announcements

Betsson Group Affiliates named sponsor of iGaming Club London ’23

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Betsson Group Affiliates named sponsor of iGaming Club London ’23

 

Affpapa, the ultimate iGaming directory connecting affiliates and operators, can today announce that Betsson Group Affiliates has been named a sponsor of its upcoming iGaming Club London ’23 event.

Betsson Group Affiliates, home to industry-leading brands such as Betsson, Betsafe, NordicBet is recognised for combining the finest practices of the dynamic online gaming sector with the foundation of a traditional business-led approach.

The iGaming operator is a “long-time partner” of AffPapa, having developed several connections with affiliates through the AffPapa directory.

The company has now secured the exclusive sponsorship ticket, which in addition to sponsoring the headline event during ICE, also grants the operator access to the AffPapa directory, the companies’ partnership is extended for yet another solid year.

Shakyra Jonsson, Senior Affiliate Operations Manager at Betsson Group Affiliates, stated: “Betsson Group Affiliates are excited to extend their partnership with AffPapa, one of the most exciting new directories within our industry.

“Our experience has been top and the team at AffPapa have been amazing and supportive. We look forward to another great year ahead in collaboration with AffPapa.”

Triston Smook, Head of Affiliates at BGA, added: “iGaming Club was a resounding success in Amsterdam, and we are excited to see what this organisation can deliver in London this year! Networking between top professionals is always at the highest level at this event and is an experience not to be missed.”

Yeva Avagyan, Head of Commercials at AffPapa, commented: “Betsson Group Affiliates has been a long-time AffPapa partner, and we couldn’t be happier to welcome them to iGaming Club London as one of the event’s official sponsors! We’re looking forward to taking this partnership with the BGA team to the next level.”

iGaming Club London is part of a global series of events powered by AffPapa, featuring the biggest figures in iGaming, with the sole objective of building business relationships among participants of the sector.

Exclusive dinner and drinks, with iGaming speed dating designed to help attendees get connected with potential partners quickly. Affiliates, operators, and B2B companies can use this chance to showcase products/services, build relationships and create business opportunities.

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Affiliate Announcements

PartnerMatrix inks new affiliate channel deal with AdmiralBet

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PartnerMatrix inks new affiliate channel deal with AdmiralBet

 

PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.

Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.

AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.

Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.

“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.

Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.

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Affiliate Announcements

QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP

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QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP

 

We are ecstatic to start cooperating with MyAffiliates, the top-of-the-line affiliate tracking software platform.

Founded in 2007 by a group of devotees, MyAffiliates quickly rose to prominence for its superior flexibility, impeccable support, complete transparency, and absolute reliability. As a dedicated online gambling affiliate tracking platform, MyAffiliates proudly stands on the throne when it comes to managing affiliate programs and streamlining sales activities.

Its super-efficient features – affiliate, customer, and media management, advanced reporting, and commission plans – empower operators to raise brand awareness, increase traffic and profits, expand their customer base, and keep all affiliate marketing activities at the highest possible level of quality. All features are incredibly flexible, customizable, and scalable, designed to meet all business needs and keep pace with casino growth.

All things considered, it’s no surprise that the MyAffiliates marketing solution is experiencing such crazy-big success, attracting, like a magnet, hundreds of casino providers and powering some of the largest online affiliate programs.

“The MyAffiliates team constantly goes the extra mile regarding product innovation. The platform isn’t just client-oriented but also solution-oriented, forming a powerful combination of business support and software functionalities that puts it in a superior position compared to other affiliate software providers. We are thrilled to have partnered up with such dedicated professionals.”, commented Oliver de Bono, Quantum Gaming CEO.

“MyAffiliates is very excited to be one of the very first partners of Quantum Gaming following their recent launch. We really look forward to providing them with our software in order to be part of their growth and success.” – added Clemence Dujardin, Managing Director.

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