New affiliate programme for UK-based iGaming innovator is powered by Income Access platform
Montreal, QC. 9th April 2018 – Lindar Media, the UK-based operator of white label online bingo and casino brands, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. Through the Income Access affiliate software, affiliates will be able to promote each of the Lindar’s managed brands, specialising in the bingo and casino verticals.
Founded in 2014 and licenced by the UK Gambling Commission, Lindar Media operates multiple brands, including the recently-renovated Circus Bingo as well as Oink Bingo, Wild Spins and Pixie Bingo, all of which are powered by the 888 platform. The company also operates the Nektan-powered Rich Ride online casino.
To celebrate the Circus Bingo relaunch, players who deposit £10 will receive £100 worth of bingo tickets and 10 free spins. Additional promotions can be found on the respective brand websites.
In addition to its various gaming brands, Lindar also manages onlinebingo.co.uk, the country’s only dedicated bingo portal offering cashback to players. Furthermore, the company is planning the upcoming release of Mr.Q, its new proprietary online bingo software.
Powered by the Income Access platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013, the Lindar affiliate programme currently offers a 25% to 50% tiered-revenue share structure. The structure is based on the number of new depositing players acquired across all managed brands.
Dedicated to working with every partner to offer fair and suitable commission deals, Lindar is presently expanding its offerings to include a wider variety of revenue share and CPA deals.
Members of the Lindar programme will be able to take advantage of a custom-built Business Insights tool, which can automate marketing messages tailored to user behaviour. Furthermore, through Lindar’s Business Intelligence platform, affiliates can better understand their traffic and how it can be optimised. All of Lindar’s marketing tools and landing pages, customisable upon request, have been optimised in HTML5, allowing for easy cross-device promotion.
Savvas Fellas, Managing Director at Lindar Media, said: “We chose to partner with Income Access as it offers us a level of agility that satisfies our own objectives as a publisher site, particularly with the tracking of dynamic sub IDs. There is also an excellent integration with BannerFlow.com, which allows us to create both HTML5 and GIF banners. The account management service is also second to none.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to begin our partnership with Lindar Media, and look forward to playing a role in the growth of their brands. Their innovative approach to the online bingo and casino verticals will make them a dynamic partner for affiliates to work with.”
For more information on Lindar Media’s affiliate programme launch with Income Access, please contact Lindar Media.
About Lindar Media Limited:
Lindar Media was established in 2014, and currently operates a diverse portfolio of white label bingo/casino sites and affiliate portals. In addition, the company is currently developing an exciting new bingo platform, due to launch in 2018.
Soft2Bet launches a new affiliate management system ReferOn
A new, feature-filled affiliate management system powered by the platform provider
Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.
This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.
ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.
The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.
When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.
Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.
Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”
Betsson Group Affiliates named sponsor of iGaming Club London ’23
Affpapa, the ultimate iGaming directory connecting affiliates and operators, can today announce that Betsson Group Affiliates has been named a sponsor of its upcoming iGaming Club London ’23 event.
Betsson Group Affiliates, home to industry-leading brands such as Betsson, Betsafe, NordicBet is recognised for combining the finest practices of the dynamic online gaming sector with the foundation of a traditional business-led approach.
The iGaming operator is a “long-time partner” of AffPapa, having developed several connections with affiliates through the AffPapa directory.
The company has now secured the exclusive sponsorship ticket, which in addition to sponsoring the headline event during ICE, also grants the operator access to the AffPapa directory, the companies’ partnership is extended for yet another solid year.
Shakyra Jonsson, Senior Affiliate Operations Manager at Betsson Group Affiliates, stated: “Betsson Group Affiliates are excited to extend their partnership with AffPapa, one of the most exciting new directories within our industry.
“Our experience has been top and the team at AffPapa have been amazing and supportive. We look forward to another great year ahead in collaboration with AffPapa.”
Triston Smook, Head of Affiliates at BGA, added: “iGaming Club was a resounding success in Amsterdam, and we are excited to see what this organisation can deliver in London this year! Networking between top professionals is always at the highest level at this event and is an experience not to be missed.”
Yeva Avagyan, Head of Commercials at AffPapa, commented: “Betsson Group Affiliates has been a long-time AffPapa partner, and we couldn’t be happier to welcome them to iGaming Club London as one of the event’s official sponsors! We’re looking forward to taking this partnership with the BGA team to the next level.”
iGaming Club London is part of a global series of events powered by AffPapa, featuring the biggest figures in iGaming, with the sole objective of building business relationships among participants of the sector.
Exclusive dinner and drinks, with iGaming speed dating designed to help attendees get connected with potential partners quickly. Affiliates, operators, and B2B companies can use this chance to showcase products/services, build relationships and create business opportunities.
PartnerMatrix inks new affiliate channel deal with AdmiralBet
PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.
Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.
AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.
Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.
“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”
Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.“
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