Affiliate Announcements
Lindar Media Launches Affiliate Programme with Income Access

New affiliate programme for UK-based iGaming innovator is powered by Income Access platform
Montreal, QC. 9th April 2018 – Lindar Media, the UK-based operator of white label online bingo and casino brands, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. Through the Income Access affiliate software, affiliates will be able to promote each of the Lindar’s managed brands, specialising in the bingo and casino verticals.
Founded in 2014 and licenced by the UK Gambling Commission, Lindar Media operates multiple brands, including the recently-renovated Circus Bingo as well as Oink Bingo, Wild Spins and Pixie Bingo, all of which are powered by the 888 platform. The company also operates the Nektan-powered Rich Ride online casino.
To celebrate the Circus Bingo relaunch, players who deposit £10 will receive £100 worth of bingo tickets and 10 free spins. Additional promotions can be found on the respective brand websites.
In addition to its various gaming brands, Lindar also manages onlinebingo.co.uk, the country’s only dedicated bingo portal offering cashback to players. Furthermore, the company is planning the upcoming release of Mr.Q, its new proprietary online bingo software.
Powered by the Income Access platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013, the Lindar affiliate programme currently offers a 25% to 50% tiered-revenue share structure. The structure is based on the number of new depositing players acquired across all managed brands.
Dedicated to working with every partner to offer fair and suitable commission deals, Lindar is presently expanding its offerings to include a wider variety of revenue share and CPA deals.
Members of the Lindar programme will be able to take advantage of a custom-built Business Insights tool, which can automate marketing messages tailored to user behaviour. Furthermore, through Lindar’s Business Intelligence platform, affiliates can better understand their traffic and how it can be optimised. All of Lindar’s marketing tools and landing pages, customisable upon request, have been optimised in HTML5, allowing for easy cross-device promotion.
Savvas Fellas, Managing Director at Lindar Media, said: “We chose to partner with Income Access as it offers us a level of agility that satisfies our own objectives as a publisher site, particularly with the tracking of dynamic sub IDs. There is also an excellent integration with BannerFlow.com, which allows us to create both HTML5 and GIF banners. The account management service is also second to none.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to begin our partnership with Lindar Media, and look forward to playing a role in the growth of their brands. Their innovative approach to the online bingo and casino verticals will make them a dynamic partner for affiliates to work with.”
For more information on Lindar Media’s affiliate programme launch with Income Access, please contact Lindar Media.
About Lindar Media Limited:
Lindar Media was established in 2014, and currently operates a diverse portfolio of white label bingo/casino sites and affiliate portals. In addition, the company is currently developing an exciting new bingo platform, due to launch in 2018.
Affiliate Announcements
Experienced execs launch new UK affiliate, YourTopCasino

A team of experienced iGaming executives has launched YourTopCasino, a new UK-facing affiliate brand designed to help players make smarter, safer choices when selecting an online casino.
The founding team – led by Chris Prentice and comprising marketing, retention and design experts – brings more than 30 years of industry experience with them from senior roles at companies including Grace Media, ActiveWin and Betable Group.
The brand enters the market with a fresh perspective, including a focus on responsible gaming, with reviews including detailed assessments of session limits, deposit limits, time-out tools, and self-exclusion options.
“The YourTopCasino team brings together years of experience across all parts of the iGaming value chain, so a move into affiliation was a logical next step,” said Chris Prentice, co-founder and director at YourTopCasino.
“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way. By building YourTopCasino around trust, transparency, and responsible gaming, we’re creating long-term value for both players and operators.”
In addition to expert reviews, the site offers a growing library of responsible gambling resources.
As the UK market continues to evolve, YourTopCasino’s player-first approach positions it as a timely and forward-thinking addition to the affiliate space.
Affiliate Announcements
XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators. These updates enhance the experience for both developers and creators by introducing new interaction tools, expanded data accessibility, and deeper integrations with the Xsolla Rainmaker platform.
The growing influence of content creators on platforms like YouTube, Twitch, and TikTok has reshaped game marketing strategies. Developers increasingly seek streamlined ways to discover, manage, and measure creator partnerships. The Xsolla Partner Network addresses this demand by providing an all-in-one solution for creating and scaling performance-based campaigns, now with added tools to enhance usability and campaign success.
New Xsolla Partner Network updates significantly benefit developers and creators, enhancing their ability to collaborate effectively and succeed in their goals.
For developers, the platform now offers:
- Enhanced search functionality to discover, compare, and invite creators who best align with campaign goals
- Detailed creator profiles with insights such as concurrent viewer metrics, games played, and campaign performance, enabling developers to make informed decisions
- Integration with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing robust analytics like streamer views, follower counts, and game-specific performance data for data-driven decision-making
- Streamlined collaboration tools, including direct distribution of promo codes, tracking links, and game keys
- A flexible revenue share model, allowing developers to set customizable commission rates for creators driving successful transactions
Creators gain access to a comprehensive creator toolkit designed to simplify campaign management and accelerate growth. The redesigned interface provides intuitive tools and features that make managing campaigns, engaging audiences, and enhancing content creation easier. By removing the 50-subscriber minimum threshold, the platform is now accessible to micro creators, enabling them to kickstart their careers.
Additional features for creators include:
- Real-time performance tracking, offering insights into campaign results.
- User-friendly account navigation, simplifying platform usage.
- Opportunities to partner directly with game developers, helping creators grow their audience and monetize their work by driving sales for games and in-game content featured at Xsolla Mall.
- Creator sites at Xsolla Mall enable creators to resell digital content, showcase campaign details, collect donations, and share links to all social media platforms to increase visibility.
- Overlays, providing game-branded promotional graphics and animations for live streams to boost engagement and drive awareness.
- Chatbot is designed to share tracking links and promo codes in real-time chats during gameplay, reward viewers, and engage the community.
With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.
“The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”
Affiliate Announcements
QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance
QMRA has now been active for nearly a year, and we are proud to have welcomed many members who share our commitment to responsible affiliation. We continue to work towards becoming the leading compliance indicator for international affiliates.
Beyond compliance, we are expanding our efforts into advocacy. For example, in Finland, we have launched lobbying initiatives as the government considers restricting affiliate activities.
Most importantly, several QMRA members are actively seeking advertising licenses from Google and Meta in various jurisdictions. We are pleased to confirm that in Denmark, both platforms have recognized QMRA membership as a decisive factor in granting these licenses. This information has been directly communicated to us by our members.
This is a significant milestone for QMRA. It confirms that our compliance checks and the presence of the QMRA quality mark on an iGaming affiliate website are taken seriously by key industry players. Additionally, we know that in other markets, QMRA membership is already being considered in similar assessments.
We will continue to strengthen our position and expand our influence. Thank you for your continued support in upholding responsible affiliation standards.
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