Affiliate Announcements
Lindar Media Launches Affiliate Programme with Income Access

New affiliate programme for UK-based iGaming innovator is powered by Income Access platform
Montreal, QC. 9th April 2018 – Lindar Media, the UK-based operator of white label online bingo and casino brands, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. Through the Income Access affiliate software, affiliates will be able to promote each of the Lindar’s managed brands, specialising in the bingo and casino verticals.
Founded in 2014 and licenced by the UK Gambling Commission, Lindar Media operates multiple brands, including the recently-renovated Circus Bingo as well as Oink Bingo, Wild Spins and Pixie Bingo, all of which are powered by the 888 platform. The company also operates the Nektan-powered Rich Ride online casino.
To celebrate the Circus Bingo relaunch, players who deposit £10 will receive £100 worth of bingo tickets and 10 free spins. Additional promotions can be found on the respective brand websites.
In addition to its various gaming brands, Lindar also manages onlinebingo.co.uk, the country’s only dedicated bingo portal offering cashback to players. Furthermore, the company is planning the upcoming release of Mr.Q, its new proprietary online bingo software.
Powered by the Income Access platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013, the Lindar affiliate programme currently offers a 25% to 50% tiered-revenue share structure. The structure is based on the number of new depositing players acquired across all managed brands.
Dedicated to working with every partner to offer fair and suitable commission deals, Lindar is presently expanding its offerings to include a wider variety of revenue share and CPA deals.
Members of the Lindar programme will be able to take advantage of a custom-built Business Insights tool, which can automate marketing messages tailored to user behaviour. Furthermore, through Lindar’s Business Intelligence platform, affiliates can better understand their traffic and how it can be optimised. All of Lindar’s marketing tools and landing pages, customisable upon request, have been optimised in HTML5, allowing for easy cross-device promotion.
Savvas Fellas, Managing Director at Lindar Media, said: “We chose to partner with Income Access as it offers us a level of agility that satisfies our own objectives as a publisher site, particularly with the tracking of dynamic sub IDs. There is also an excellent integration with BannerFlow.com, which allows us to create both HTML5 and GIF banners. The account management service is also second to none.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to begin our partnership with Lindar Media, and look forward to playing a role in the growth of their brands. Their innovative approach to the online bingo and casino verticals will make them a dynamic partner for affiliates to work with.”
For more information on Lindar Media’s affiliate programme launch with Income Access, please contact Lindar Media.
About Lindar Media Limited:
Lindar Media was established in 2014, and currently operates a diverse portfolio of white label bingo/casino sites and affiliate portals. In addition, the company is currently developing an exciting new bingo platform, due to launch in 2018.
Affiliate Announcements
IZIGROUP Partners with PartnerMatrix to Expand Global Reach

A new chapter of innovation begins as PartnerMatrix, one of the industry’s leading affiliate marketing software providers, partners with IZIGROUP to strengthen its global presence and enhance player acquisition through smarter, data-driven, and fully compliant marketing technology.
The collaboration will empower affiliates promoting IZIGROUP’s online brands, IZIBET and Dragonara Online Casino with cutting-edge tools to manage, track, and optimize campaigns more efficiently. This partnership reflects a shared vision for growth, innovation, and regulatory excellence within the evolving iGaming landscape.
PartnerMatrix, part of the EveryMatrix group, is known for delivering flexible, secure, and high-performing solutions that enable operators to scale their affiliate programs globally while maintaining compliance and transparency values deeply aligned with IZIGROUP’s operational philosophy.
“PartnerMatrix’s platform is the best in the industry, robust, reliable, and designed for performance,” said Cristian Rachieru, Head of Online Operations for IZI Interactive Limited, the company licensed by the Malta Gaming Authority (MGA) to operate IZIGROUP’s online gaming brands.
“With PartnerMatrix and the full suite of EveryMatrix products powering our operations, we’re ready for a full house. This partnership will further strengthen our ability to connect with players globally while remaining compliant and delivering exceptional online gaming experiences.”
Hasmik Movsisian, Chief Commercial Officer at PartnerMatrix, added: “We are delighted to partner with IZIGROUP, a company that shares our dedication to innovation and responsible growth. By combining our advanced affiliate management technology with IZIGROUP’s strong brand portfolio, we’re confident in driving higher engagement, stronger performance, and lasting success within regulated markets.”
This collaboration marks an important milestone in IZIGROUP’s continuous journey of innovation and expansion. By uniting PartnerMatrix’s affiliate marketing expertise with IZIGROUP’s trusted brand portfolio and the EveryMatrix ecosystem, the partnership sets the stage for long-term success and sustainable growth.
Affiliate Announcements
BetGoat Partners with NetRefer for its Affiliate Marketing Platform

Crypto-first operator BetGoat has joined forces with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to launch and expand its affiliate programme with speed and precision.
BetGoat has quickly established itself as a next-generation casino and sportsbook, combining a crypto-only payments model with a sleek, mobile-first platform. The brand caters to players across Asia, including Singapore, Malaysia, Thailand, Indonesia, and Vietnam, offering extensive coverage of global and regional sports alongside a dynamic casino portfolio.
From Premier League football and NBA basketball to UFC, esports, and Formula 1, BetGoat delivers thousands of live events each month. Odds are updated in real time, while in-play markets give players the ability to act on every moment of the action. This focus on immediacy and responsiveness reflects the operator’s commitment to delivering a seamless betting experience.
Beyond sports, BetGoat’s casino and live dealer catalogue features leading providers such as Pragmatic Play, Evolution, and NetEnt. The operator processes deposits and withdrawals exclusively in digital currencies, including Bitcoin, Ethereum, and Tether, with rapid turnaround times and no fiat restrictions, ensuring both efficiency and transparency for players.
Licensed by the Anjouan Gaming Board, BetGoat places a strong emphasis on responsible play. Its platform integrates a wide range of tools that allow customers to set deposit, wager, and session limits, take timeout periods, or opt for self-exclusion, supported by a 24/7 service team. This combination of crypto-driven innovation and player protection reflects BetGoat’s commitment to long-term sustainability.
Affiliate marketing is central to BetGoat’s growth strategy. By selecting NetRefer, the operator gains access to performance insights and flexible reporting that allow it to adapt quickly in fast-moving markets. With the support of CoPilot AI, ASR 1.0 API, and the newly released Report Builder, affiliates benefit from actionable, data-driven intelligence that drives measurable results.
Crucially, BetGoat also utilises NetRefer’s Data Ingestion API, a robust solution that delivers 99.5% availability, standardised inputs, and frequent data updates. The API reduces delays and manual work by correcting errors automatically, ensuring affiliates receive accurate reporting and rewards with greater speed and consistency. For a fast-scaling crypto operator, this level of reliability and precision is essential.
Marky Chan, Affiliate Manager at BetGoat, said: “Our experience with NetRefer has been outstanding. We chose the platform for its strong reputation, reliable tracking, and scalability, all essential for managing BetGoat’s growing affiliate network. The onboarding process was smooth and well-supported, with clear guidance from the team. We particularly value the powerful reporting and commission management tools, which make tracking and optimising performance effortless. NetRefer is a reliable, user-friendly, and responsive partner, and we highly recommend it to any business looking to manage and grow their affiliate programme effectively.”
Amanda Camenzuli, Manager of NetRefer’s Account Management team, commented: “We’re excited to welcome BetGoat to the NetRefer family. By embracing the Data Ingestion API, they’re setting their affiliate programme up for success with accurate, standardised data and fewer operational hurdles. We look forward to supporting their growth and helping them reach ambitious new milestones.”
This partnership brings together BetGoat’s innovative, crypto-first vision with NetRefer’s 20 years of affiliate marketing expertise. Together, the companies will deliver an affiliate programme built on transparency, performance, and sustainable growth.
Affiliate Announcements
KVA launches new website: stronger quality mark and clear recognition for consumers

The Responsible Affiliates Quality Mark (KVA) has launched its updated website. The modernization is the result of months of preparation and stems from the first meeting of the Alliance for Combating Illegal Online Gambling in May 2025. During this meeting, participants, including the KVA, emphasized the importance of enabling consumers to more quickly and accurately identify which players in the online gambling market are reliable and legal.
The foundation of the KVA: Thorough inspection and legal security
The KVA was founded in 2021, shortly before the opening of the legal online gambling sector in the Netherlands. At the same time, the KVA Code was developed, which all affiliated members must comply with. Compliance with this code has a legal basis: it is contractually established between the KVA and its members.
The KVA Code is based on current legislation and regulations in the Netherlands and is amended as needed. The code consists of six fixed components:
- Contributing to channelisation and combating illegal supply.
- Responsible use of marketing channels.
- Careful and balanced design of expressions.
- Preventing deception.
- Tailoring advertising to addiction prevention.
- Compliance with the Decree on Non-Targeted Remote Gambling Advertising.
All members are fully assessed annually. They receive a comprehensive advisory report, supplemented with random samples and audits based on signals. Compliance assessments are conducted by KVA Compliance Officers, who operate independently within the organization under contract. This guarantees a legally anchored and reproducible assessment structure.
The foundation of the KVA remains unchanged. However, the updated website provides a clearer and more accessible overview of what the KVA Code entails.
Increase recognition
Previously, consumers weren’t always clear about the KVA quality mark when they encountered it on an affiliate website. With the updated website, the KVA aims to improve this by making the quality mark’s function more transparent. Individual certificates for each affiliated website immediately show how it was assessed, how often inspections are performed, and when the last assessment was conducted. We also specifically explain which KVA Compliance Officer assessed the website, for transparency reasons. The certificates increase consumer recognition.
The new website contains several extensions and improvements:
- KVA certificates per website : Each affiliated member has its own page with a certificate, which shows how the assessment was made, whether the organization behind the website has been verified, and who performed the last audit. All the different certificates can be found on the member page: https://kva.nl/leden/ . Many of our members have now set up links from the quality mark to their own certificates.
- KVA Team: Clear information is now available about the team behind the KVA: https://kva.nl/het-team-van-kva/
- Transparency statement: a page explaining the organizational structure behind the KVA: https://kva.nl/transparantieverklaring/
- Advisory Board : The role of external advisors has been given a more prominent role. The KVA is supported by Yvon Jansma (Center for Responsible Gambling), Peter-Paul de Goeij (online gambling specialist), Eric Konings (VNLOK), Anne-Jaap Snijders (Book of Sports expert), and Björn Fuchs (VNLOK chairman). Advisory Board page: https://kva.nl/de-raad-van-advies/
- Responsible Gambling page : comprehensive information for consumers about signs of problematic gambling behavior, tips for responsible gambling, and referrals to support agencies: https://kva.nl/verantwoord-gokken/
- Publications section : an overview of studies, reports, and warnings issued by the KVA. This regularly highlights the risks of illegal online casinos, misleading affiliates, and new marketing tactics: https://kva.nl/publicaties/
Informing and protecting consumers
With its updated website, the KVA is positioning itself more emphatically as a consumer information hub. It regularly issues warnings about the risks of illegal gambling through social media and accessible articles. In doing so, the quality mark aims to contribute to the channeling objective: encouraging participation with legal providers and combating illegal offerings.
Steven Vrolijk, representative of the KVA: “With the updated website, we’re taking the next step in professionalization. The quality mark will be more recognizable for consumers, while members can continue to rely on a robust and legally sound assessment procedure. Through our role within the Alliance, the constructive contact with the regulator, and the input of experienced market experts, we want to continue contributing, together with our members, to channeling legal supply and tackling the illegal sector. Naturally, we thank all members and affiliated partners for supporting our initiative.”