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Affiliate Announcements

Catena Media acquires top US affiliate site BonusSeeker.com

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Catena Media buys affiliate site BonusSeeker.com

Catena Media further strengthens its position as the leading iGaming affiliate in the regulated New Jersey market through the acquisition of BonusSeeker.com and related assets.  

 

BonusSeeker, which is on a strong growth trajectory, provides its users with unbiased comprehensive reviews of all the legal casino operators in New Jersey. The acquired assets currently generates quarterly sales of about USD 450.000 per quarter with an operating margin of approximately 70%.

”Through the acquisition of these assets we confirm our position as the number one player in igaming lead generation in the US. This is completely in line with our growth strategy and is a big step in furthering our lead to our European & American competitors. Furthermore it is a strong signal to the industry that we are picking up pace in the US market”, says Henrik Persson Ekdahl, Acting CEO of Catena Media.

The initial purchase price, payable in conjunction with the transfer of the assets, amounts to an upfront payment of USD 6.5 million of which USD 1.0 million will be paid with newly issued shares at prevailing market rate in Catena Media and the remainder in cash. In addition, there is an earn-out of maximum USD 9.5 million which is based on revenue performance over a period of two years.

The shares will be issued at a subscription price of SEK 128,21 per share, corresponding to the volume-weighted average price for Catena Media’s shares on Nasdaq Stockholm during a period of 30 trading days up to and including March 27, 2018. This means that a total of 63 904 shares will be issued, corresponding to approximately 0.1 percent of the shares and votes in the company. Seventy-five percent (75%) of the shares will be subject to a lock-up period of 12 months as from the closing date of the transaction. The rest of the twenty-five percent (25%) will not be under any lock-up restrictions.

In a reasonably expected scenario, the total cost of the acquisition would be approximately USD 11 million, i.e the upfront payment of USD 6.5 million and earn-out payments in the total amount of USD 5.5 million. In this scenario the acquired assets need to generate revenue growth of between 80 and 140 percent during the earn-out period.

The assets will be consolidated in Catena Media during April 2018.

 

 

About Catena Media:

Catena Media plc is an online performance marketing company that has established a leading position through strong organic growth and acquisitions.  The business was started in 2012 and the group has approximately 282 employees in the US, Australia, Japan, Serbia, UK, Sweden and Malta, where the Head Office is situated. In 2017, revenues reached approximately EUR 67,6 million. The company is listed on Nasdaq Stockholm Mid Cap. Further information is available at www.catenamedia.com

Affiliate Announcements

Experienced execs launch new UK affiliate, YourTopCasino

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A team of experienced iGaming executives has launched YourTopCasino, a new UK-facing affiliate brand designed to help players make smarter, safer choices when selecting an online casino.

The founding team – led by Chris Prentice and comprising marketing, retention and design experts – brings more than 30 years of industry experience with them from senior roles at companies including Grace Media, ActiveWin and Betable Group.

The brand enters the market with a fresh perspective, including a focus on responsible gaming, with reviews including detailed assessments of session limits, deposit limits, time-out tools, and self-exclusion options.

“The YourTopCasino team brings together years of experience across all parts of the iGaming value chain, so a move into affiliation was a logical next step,” said Chris Prentice, co-founder and director at YourTopCasino.

“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way. By building YourTopCasino around trust, transparency, and responsible gaming, we’re creating long-term value for both players and operators.”

In addition to expert reviews, the site offers a growing library of responsible gambling resources.

As the UK market continues to evolve, YourTopCasino’s player-first approach positions it as a timely and forward-thinking addition to the affiliate space.

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Affiliate Announcements

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

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XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

 

Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators. These updates enhance the experience for both developers and creators by introducing new interaction tools, expanded data accessibility, and deeper integrations with the Xsolla Rainmaker platform.

The growing influence of content creators on platforms like YouTube, Twitch, and TikTok has reshaped game marketing strategies. Developers increasingly seek streamlined ways to discover, manage, and measure creator partnerships. The Xsolla Partner Network addresses this demand by providing an all-in-one solution for creating and scaling performance-based campaigns, now with added tools to enhance usability and campaign success.

New Xsolla Partner Network updates significantly benefit developers and creators, enhancing their ability to collaborate effectively and succeed in their goals.

For developers, the platform now offers:

  • Enhanced search functionality to discover, compare, and invite creators who best align with campaign goals
  • Detailed creator profiles with insights such as concurrent viewer metrics, games played, and campaign performance, enabling developers to make informed decisions
  • Integration with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing robust analytics like streamer views, follower counts, and game-specific performance data for data-driven decision-making
  • Streamlined collaboration tools, including direct distribution of promo codes, tracking links, and game keys
  • flexible revenue share model, allowing developers to set customizable commission rates for creators driving successful transactions

Creators gain access to a comprehensive creator toolkit designed to simplify campaign management and accelerate growth. The redesigned interface provides intuitive tools and features that make managing campaigns, engaging audiences, and enhancing content creation easier. By removing the 50-subscriber minimum threshold, the platform is now accessible to micro creators, enabling them to kickstart their careers.

Additional features for creators include:

  • Real-time performance tracking, offering insights into campaign results.
  • User-friendly account navigation, simplifying platform usage.
  • Opportunities to partner directly with game developers, helping creators grow their audience and monetize their work by driving sales for games and in-game content featured at Xsolla Mall.
  • Creator sites at Xsolla Mall enable creators to resell digital content, showcase campaign details, collect donations, and share links to all social media platforms to increase visibility.
  • Overlays, providing game-branded promotional graphics and animations for live streams to boost engagement and drive awareness.
  • Chatbot is designed to share tracking links and promo codes in real-time chats during gameplay, reward viewers, and engage the community.

With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.

“The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”

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Affiliate Announcements

QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance

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QMRA has now been active for nearly a year, and we are proud to have welcomed many members who share our commitment to responsible affiliation. We continue to work towards becoming the leading compliance indicator for international affiliates.

Beyond compliance, we are expanding our efforts into advocacy. For example, in Finland, we have launched lobbying initiatives as the government considers restricting affiliate activities.

Most importantly, several QMRA members are actively seeking advertising licenses from Google and Meta in various jurisdictions. We are pleased to confirm that in Denmark, both platforms have recognized QMRA membership as a decisive factor in granting these licenses. This information has been directly communicated to us by our members.

This is a significant milestone for QMRA. It confirms that our compliance checks and the presence of the QMRA quality mark on an iGaming affiliate website are taken seriously by key industry players. Additionally, we know that in other markets, QMRA membership is already being considered in similar assessments.

We will continue to strengthen our position and expand our influence. Thank you for your continued support in upholding responsible affiliation standards.

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