News
KING BILLY CASINO: ONE KING TO RULE THEM ALL AT THE ASKGAMBLERS AWARDS!

There were a lot of firsts in the industry on the first of February 2018! AskGamblers, the trusted and well respected online casino portal, itself a many times awarded website, held its first ever AskGamblers Awards. In an impressive ceremony, pretty much reminding the EBU’s Eurovision Contest format, prizes were given in three categories, including Best New Casino.
They say that there can be only one King! And in the AskGamblers 2018 Awards, this was confirmed in this year’s Best New Casino category. Under fierce competition of the highest possible quality, with no less than 75 new casinos participating and with a lot of suspense until the last moment, King Billy Casino came first, winning the hearts of both the judges and the public.
Vladimir Harkusha, King Billy Casino CEO, commented on the news: “A milestone for the Kingdom and a day of joyous celebration for us all! I want to thank the whole King Billy team for doing the extra mile that has brought this fantastic result to us, as well as all the players who voted for us. We thank them from the bottom of our hearts! But we do not stop here. As they say, it is easier to get to the top than it is to stay there. So, all of us are ready for the next challenges and we are determined to keep the King where he deserves to be: Always at the top!”.
About AskGamblers
AskGamblers is an industry leader in casino portals offering transparent, unbiased online casino and game reviews as well as real players’ opinions and ratings since 2005. AskGamblers has been awarded many times, sweeping the iGaming Business awards for Best Casino Website in both 2016 and 2017. It has also built a free automated complaints system helping players resolve their disputes with casinos and is constantly trying to recognize reputable and spot rogue casinos. All the information collected over the years, has led to the creation of its own, unique and trusted algorithm called “Casino Rank”.
About King Billy
King Billy is an exciting project, launched in April 2017 and created entirely from professionals with many years of experience in online gaming. Its goal is to provide a second to none gaming experience to players by offering them features and offers, very seldom seen in the industry. King Billy Casino is providing games from leading software providers such as Microgaming, NetEnt, NYX, Betsoft Gaming, Pragmatic Games, Yggdrasil, Endorphina, iSoftBet and others. Besides offering top notch games, King Billy has built on creating a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve. King Billy Casino won the award of Best New Casino in the 2018 AskGamblers Awards.
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
Affiliate Announcements
Affilka by SOFTSWISS Unveils Updates for Affiliates

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

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Seamless integration of sign-up offers, bonuses, promotions, and ambassador-led bets
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A streamlined back end powered by Checkd’s Automated Betting Solution CMS, enabling affiliates to easily configure and control the full content proposition
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A tailored, user-centric experience that boosts engagement and monetisation potential which is based on many years of Checkd’s learnings within the ultra-competitive UK affiliate landscape
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