Affiliate Announcements
MintBet Launches Affiliate Programme with Income Access
Irish sportsbook launches new affiliate programme after completing integration with Income Access Network
Montreal, QC. 14th December 2017 – MintBet, the online sports-betting and casino brand has launched their new affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The programme will drive affiliate partnerships by leveraging the Income Access Network, the iGaming industry’s longest-serving independent affiliate network.
The MintBet brand launched earlier in 2017 and is licensed under the Republic of Ireland’s Gambling Act of 2015, as well as by the UK Gambling Commission. The site boasts a range of sports-betting products, including both pre-event and in-play betting on football, cricket, rugby union and other sports markets. MintBet’s online casino, featuring live-dealer functionality plus jackpots and slots, is offered alongside the brand’s core sportsbook.
To celebrate the launch of MintBet’s affiliate programme, the brand has unveiled an enticing player promotion for affiliates. New depositing players receive a free £10 bet every weekend for the sportsbook, while customers depositing at the brand’s online casino enjoy a 100% welcome bonus of up to £200.
The new affiliate programme provides affiliates with a default 20% flat revenue share option, however bespoke deals can be negotiated on a case-by-case basis. Following the soft launch of the programme, further details on exciting bonuses and varied commission schemes such as CPA, hybrid and super referral commissions will be announced in Q1 2018.
MintBet’s affiliate programme will be managed using the Income Access Network. Originally launched in 2005, the network will connect the brand to over 25,000 affiliates and support segmented affiliate recruitment and campaign targeting.
Thomas McBride, Head of Marketing at MintBet, said: “We’re excited to launch our affiliate programme and leverage the Income Access Network to grow our brand in the UK and Irish markets. We’re 100% dedicated to working with affiliates to support this channel and look forward to building a strong partnership programme in 2018.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Our affiliate network is a key element in our overall product offering. We look forward to supporting the growth of MintBet’s affiliate programme, and seeing the brand’s acquisition evolve and diversify as we update and expand the Income Access Network and our affiliate platform in 2018.”
Please contact MintBet for more information about the new programme.
Affiliate Announcements
VERSUS Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
VERSUS, a leading online casino and sportsbook operator in the Spanish iGaming market, has renewed its partnership with NetRefer, a top provider of affiliate marketing solutions for the iGaming industry.
Founded in 2019 as a rebrand of VivelaSuerte by Spanish leisure and entertainment giant Grupo Orenes, VERSUS has quickly become synonymous with premium online gambling experiences in Spain. Leveraging cutting-edge technology and a user-centric platform, VERSUS has secured its position as a major player in the European iGaming landscape.
Since its launch, VERSUS has expanded substantially, adding Yaass Casino to its portfolio, which aims to become the #1 Online Supercasino in Spain. With a license from Spain’s Directorate General for the Regulation of Gambling (DGOJ), VERSUS operates across Spain and Mexico, with plans to expand into Brazil and Portugal in the next few months.
To deliver a unique and personalised betting experience, both VERSUS and Yaass Casino offer a wide range of customised promotions and bonuses, tailored to match players’ individual preferences and keep them engaged and rewarded.
With a strong commitment to mobile-first optimisation, users enjoy a seamless experience across all devices. Both brands provide dedicated apps that allow players to access sports betting, online casino games, and live betting options anytime, anywhere.
Customer service is a priority for both brands, with a professional support team ready to assist players with all types of questions and concerns. Responsible gaming is also central to the company’s policy; to support players facing gambling-related challenges, VERSUS provides resources, including a dedicated Responsible Gaming Test.
Miguel Albert García, Affiliate Manager at VERSUS, shared insights on the company’s approach to partnerships: “In just five years, VERSUS has experienced significant growth, thanks in large part to the partnerships we’ve built along the way. We’re excited to see where our journey with NetRefer will take both VERSUS and Yaass Casino.”
NetRefer’s CEO, Dexter Cutajar, expressed similar optimism: “Over the past four years, the relationship between VERSUS and NetRefer has been exceptionally rewarding, and we’re thrilled to have them renew their partnership with us. We’re equally pleased that VERSUS has chosen NetRefer for its second brand, Yaass Casino. We’re confident that our continued partnership will bring exciting opportunities for both companies in the years ahead.”
Affiliate Announcements
RavenTrack unites with StatsPlug to launch innovative affiliate tool
Affiliate tracking platform’s Odds Betting Banner Creation Tool allows publishers to create branded banners including real-time information and odds
RavenTrack, the fastest-growing affiliate tracking platform developed specifically for the industry, has joined forces with StatsPlug to add yet another cutting-edge tool to its platform.
The partnership means RavenTrack can use StatsPlug’s data-driven technology to roll out a first-of-its-kind Odds Betting Banner Creation Tool.
Operators can offer this tool to their affiliate partners, allowing them to create branded banners across a host of sports that include real-time information and odds.
This helps affiliates to push fresh content to their audiences which in turn allows them to drive acquisition and increase retention and player value from existing customers.
Adam Rowley, Managing Director at RavenTrack, said: “We are thrilled to be able to utilise the power of StatsPlug’s technology to provide yet another unique service to our clients.
“Our goal at RavenTrack is to give the greatest opportunity for success, and we believe implemented forward-thinking products like our Banner Creation Tool do just that.”
Mathew Symmonds, Co-Founder at StatsPlug, added: “RavenTrack is the perfect partner for StatsPlug’s self-service banner creation software.
“This integration enables RavenTrack’s affiliates and clients to create dynamic, on-brand banners independently, saving time and costs while driving higher conversions with timely and engaging media.”
To mark the launch of the product, expected in Q1 2025, RavenTrack is offering a one-month free trial to all existing customers who can utilise the power of the Banner Creation tool.
The launch of the Banner Creation Tool further enhances the RavenTrack platform, which allows operators to track, optimise and grow their affiliate programs.
It is a proprietary solution designed specifically for iGaming and to meet the unique demands of the sector including withstanding the pace and complexity of affiliate marketing for online sports betting and casino.
RavenTrack is reliable, accurate and fast, and has a seamless UX so operators don’t miss a single click or conversion and can easily dig into data and generate valuable insights.
Where RavenTrack really stands out is its reporting, with 20+ templates offering high levels of customisation and super granular levels of insight.
Affiliate Announcements
Statutory levy affiliate reaction
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
-
Affiliate Announcements2 weeks ago
RavenTrack unites with StatsPlug to launch innovative affiliate tool
-
News1 week ago
The Legal Poker Debate: Will Online Poker Finally Be Legalized in California?
-
Affiliate Success1 week ago
SOFTSWISS Affiliate Software Platform Wins at IGA 2025
-
News1 week ago
ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming
-
Affiliate Announcements3 days ago
VERSUS Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider