Affiliate Announcements

Affiliate Insider is launched

Published

7 years ago

December 8, 2017

SBC Global and Best Odds Marketing have joined forces to launch Affiliate Insider, a joint venture designed to spearhead growth and development in the gambling affiliate sector.

SBC Global, a leading news and events company for the sports betting industry, will work with Best Odds Marketing and AffiliateFEST Founder Lee-Ann Johnstone, to operate a brand new affiliate news, training and events focused business.

Increased regulatory responsibilities and levels of compliance have been placed on affiliates and operators in the iGaming industry, which has seen a number of major operators implementing a ‘one strike and out’ policy for their marketing partners. This demonstrates a need for the affiliate sector to improve skills and business development in order to support acquisition growth.

Combined with a growing wave of consolidation, there has been a lot of change in a small period of time, meaning affiliate businesses have had to adapt very quickly.

Affiliate Insider provides detailed insight about this changing regulatory landscape, and further developments to the marketplace, particularly with affiliates now facing tighter regulation, stricter advertising controls and greater digital disruption.

The business will also cover in-depth training, business support, affiliate mentoring, news and marketing promotions for new and existing iGaming affiliates and those who making the move into the operator channel. It will also provide support for operators seeking access to the best affiliate marketing strategies and skills development for driving incremental revenue.

Johnstone said: “The affiliate market has matured significantly over the past decade and continues to grow at a rapid rate. There is a dire need for ongoing training and development services that help operators and affiliates growth hack their businesses and keep ahead of digital change.

“I’m delighted to be partnering with SBC Global to launch Affiliate Insider, which will focus on supporting affiliate marketing best practice, news and insights and skills development for operators, suppliers and affiliates, enabling closer collaboration within this ever-growing channel.”

SBC Global Founder Rasmus Sojmark added: “Lee-Ann is an award winning affiliate marketing expert and has a wealth of expertise building global affiliate programmes. Affiliate Insider is therefore a perfect complement to SBC’s existing business.

“By focusing on creating specialist industry forums, our mission is to focus on knowledge sharing, skills development and better collaboration in the affiliate space to enable businesses to implement innovation, increase revenue and stay ahead of digital transformation.”

The first of these specialist forums has been confirmed as a part of next year’s Betting on Footballconference agenda. The Affiliate Insider Bootcamp, held on Wednesday 21 March, will offer affiliate focused panel sessions, presentations and workshops, with content ranging from digital marketing hacks to latest innovative technologies to scale affiliate business growth.

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Affiliate Announcements

VERSUS Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

Published

1 week ago

January 28, 2025

George Miller

VERSUS Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

VERSUS, a leading online casino and sportsbook operator in the Spanish iGaming market, has renewed its partnership with NetRefer, a top provider of affiliate marketing solutions for the iGaming industry.

Founded in 2019 as a rebrand of VivelaSuerte by Spanish leisure and entertainment giant Grupo Orenes, VERSUS has quickly become synonymous with premium online gambling experiences in Spain. Leveraging cutting-edge technology and a user-centric platform, VERSUS has secured its position as a major player in the European iGaming landscape.

Since its launch, VERSUS has expanded substantially, adding Yaass Casino to its portfolio, which aims to become the #1 Online Supercasino in Spain. With a license from Spain’s Directorate General for the Regulation of Gambling (DGOJ), VERSUS operates across Spain and Mexico, with plans to expand into Brazil and Portugal in the next few months.

To deliver a unique and personalised betting experience, both VERSUS and Yaass Casino offer a wide range of customised promotions and bonuses, tailored to match players’ individual preferences and keep them engaged and rewarded.

With a strong commitment to mobile-first optimisation, users enjoy a seamless experience across all devices. Both brands provide dedicated apps that allow players to access sports betting, online casino games, and live betting options anytime, anywhere.

Customer service is a priority for both brands, with a professional support team ready to assist players with all types of questions and concerns. Responsible gaming is also central to the company’s policy; to support players facing gambling-related challenges, VERSUS provides resources, including a dedicated Responsible Gaming Test.

Miguel Albert García, Affiliate Manager at VERSUS, shared insights on the company’s approach to partnerships: “In just five years, VERSUS has experienced significant growth, thanks in large part to the partnerships we’ve built along the way. We’re excited to see where our journey with NetRefer will take both VERSUS and Yaass Casino.”

NetRefer’s CEO, Dexter Cutajar, expressed similar optimism: “Over the past four years, the relationship between VERSUS and NetRefer has been exceptionally rewarding, and we’re thrilled to have them renew their partnership with us. We’re equally pleased that VERSUS has chosen NetRefer for its second brand, Yaass Casino. We’re confident that our continued partnership will bring exciting opportunities for both companies in the years ahead.”

Affiliate Announcements

RavenTrack unites with StatsPlug to launch innovative affiliate tool

Published

3 weeks ago

January 16, 2025

George Miller

RavenTrack unites with StatsPlug to launch innovative affiliate tool

Affiliate tracking platform’s Odds Betting Banner Creation Tool allows publishers to create branded banners including real-time information and odds

RavenTrack, the fastest-growing affiliate tracking platform developed specifically for the industry, has joined forces with StatsPlug to add yet another cutting-edge tool to its platform.

The partnership means RavenTrack can use StatsPlug’s data-driven technology to roll out a first-of-its-kind Odds Betting Banner Creation Tool.

Operators can offer this tool to their affiliate partners, allowing them to create branded banners across a host of sports that include real-time information and odds.

This helps affiliates to push fresh content to their audiences which in turn allows them to drive acquisition and increase retention and player value from existing customers.

Adam Rowley, Managing Director at RavenTrack, said: “We are thrilled to be able to utilise the power of StatsPlug’s technology to provide yet another unique service to our clients.

“Our goal at RavenTrack is to give the greatest opportunity for success, and we believe implemented forward-thinking products like our Banner Creation Tool do just that.”

Mathew Symmonds, Co-Founder at StatsPlug, added: “RavenTrack is the perfect partner for StatsPlug’s self-service banner creation software.

“This integration enables RavenTrack’s affiliates and clients to create dynamic, on-brand banners independently, saving time and costs while driving higher conversions with timely and engaging media.”

To mark the launch of the product, expected in Q1 2025, RavenTrack is offering a one-month free trial to all existing customers who can utilise the power of the Banner Creation tool.

The launch of the Banner Creation Tool further enhances the RavenTrack platform, which allows operators to track, optimise and grow their affiliate programs.

It is a proprietary solution designed specifically for iGaming and to meet the unique demands of the sector including withstanding the pace and complexity of affiliate marketing for online sports betting and casino.

RavenTrack is reliable, accurate and fast, and has a seamless UX so operators don’t miss a single click or conversion and can easily dig into data and generate valuable insights.

Where RavenTrack really stands out is its reporting, with 20+ templates offering high levels of customisation and super granular levels of insight.

Affiliate Announcements

Statutory levy affiliate reaction

Published

2 months ago

November 27, 2024

George Miller

Below the latest reaction from QiH Group CEO Jamie Walters on the UK government’s statutory levy announcement:

Jamie Walters, CEO of QiH Group, comments: “While levies and taxes can sometimes be viewed as a burden, the truth is that most responsible gambling companies have already been making this contribution to research and harm-prevention as they see it as sensible and worthwhile. All that is happening now is a switch from voluntary to mandatory, and the rate is not punitively high.

“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”