News

Wazdan’s funky Flash Mob Video has gone viral

Published

7 years ago

December 4, 2017

Wazdan's funky Flash Mob Video has gone viral.

Major games producer Wazdan have been astonished at how their flash mob video from SiGMA has been picked up by the igaming industry and the wider community after collaborating with

Malta’s Philharmonic Orchestra for a bit of tongue-in-cheek fun that disrupted the SiGMA conference last week. The final release of the video comes on the back of six figure viewing across Facebook, LinkedIn, YouTube and the media, where the story got major coverage in Malta’s national media as well as in the international igaming media.

For the launch of SiGMA, one of Europe’s biggest iGaming events, Wazdan staged a spectacular flash mob with the Malta Philharmonic Orchestra to call attention to Maltese culture for City of Culture Valletta 2018 and Wazdan’s own creativity as a major casino games producer with products covering slots, table games and video poker, launching the world-first real-time in-game ‘Volatility Level Control’. This feature allows players to control how they win in-game and is proving highly attractive to operators.

Professional dancers dressed in traditional Maltese costumes helped to make the event even more fun for the packed crowds, igaming people, businesses, government representatives, regulators, affiliates and press.

Wazdan have over 100 HTML5 casino games full of innovative, industry-first features licensed in Malta, Curacao and soon UK. These games feature an innovative ‘Energy-Saving Mode’ that reduces battery drain on devices by reducing graphics resolution so that players are able to play longer on existing battery life, a benefit not missed by operators seeking incremental revenue.

More than 60 people were involved in the Wazdan flash mob choreographed to the rhythm of Maltese composer Charles Camilleri’s “Malta Suite Waltz,” and inviting the crowd to join the dance and the wider move towards European City of Culture 2018 in Malta.

Ogilvy Malta Country Director Marcus Ward, who coordinated the production said: “We’re obviously delighted that the delegates at SiGMA not only enjoyed Wazdan’s bit of fun, and we’re even more delighted by the local and international reaction to the video, it’s been shared incessantly since we live-streamed last week from SiGMA.“

Wazdan’s popular portfolio includes titles such as Magic Target Deluxe, Valhalla and Wild Guns, with new game releases of upcoming titles Los Muertos, Mayan Ritual and Captain Flynt, imminent.

Jeremy Fall, Head of Marketing at Wazdan said: “We never expected the level of interest and excitement that our collaboration with the Malta Philharmonic Orchestra has produced. It’s great that we can help put Malta into a situation like this ahead of V18 with the video going viral, it’s a wonderful showcase for Maltese culture and talent.

Wazdan fosters a spirit of creativity in our games development platform and we’re excited to collaborate on ventures that fit with our approach.”

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Affiliate Success

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Published

1 week ago

April 14, 2025

George Miller

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.

The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.

The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.

Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.

“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!

“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.

“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”

Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.

“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”

Awards

MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

Published

2 weeks ago

April 9, 2025

George Miller

MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

MightyTips has received a nomination for “Sportsbook Affiliate of the Year” at the prestigious AffPapa iGaming Awards 2025. MightyTips hopes to follow in the footsteps of its parent company, SEOBROTHERS, which won the Affiliate Agency of the Year award at the 2023 ceremony and has received another nomination this year.

MightyTips’ nomination follows a year of expansion for the brand, which increased its portfolio of multilingual sites to 19. In addition to continuing to provide free daily football betting tips and in-depth bookmaker reviews, MightyTips also launched the MightyQs interview series, which spotlights some of the most exciting partnerships between online sportsbooks and high-profile sporting franchises such as Juventus and the UFC.

Held at Hacienda Nadales in Malaga, Spain, the fourth annual AffPapa iGaming Awards will take place on May 28th, 2025. The awards celebrate and recognise affiliates, operators, and B2B providers for hard work and innovation within the iGaming industry and commend those who are constantly pushing the boundaries and setting new standards.

One of the most notable and respected ceremonies on the industry calendar will be hosted as part of the iGaming Club Conference, a two-day networking event that will welcome over 1,200 industry delegates. Voting is open to the public and will close on May 11th.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We’re overjoyed to hear that MightyTips have been nominated for these prestigious awards. It’s fantastic to be evaluated for our hard work over the last twelve months, and everyone involved should be extremely proud of their efforts. This is a huge professional achievement for the brand.”

Awards

Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

Published

2 weeks ago

April 8, 2025

George Miller

Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

We are delighted to announce that Slotsjudge received two nominations for the AffPapa iGaming Awards 2025. Milestones like this highlight our team’s dedication and strong position in the iGaming industry.

Slotsjudge was nominated in two key categories: “Rising Star Affiliate of The Year” and “Slots Review Affiliate of The Year.” The first nomination recognizes our fast growth and impact in a competitive market, while the second one emphasizes the quality and reliability of our game reviews. We highly value the trust our audience places in us as a credible and influential voice within the industry.

What sets Slotsjudge apart is our honest, straightforward content. Our team creates reviews that players can rely on, helping them make informed choices. We actively encourage community engagement and user-generated content, ensuring our reviews reflect real player experiences. Our approach combines simplicity, transparency, and a direct connection with our audience. We believe that this strong content strategy and dedication to genuine player feedback are the reasons behind these nominations.

“We are very grateful and proud of these nominations,” said Jekaterina Dubnicka, Head of Marketing and Communications. “It is exciting to see our team’s hard work acknowledged. We appreciate our users and partners, whose support has been key to our success.”

The AffPapa iGaming Awards ceremony will take place online on June 20, 2025. Slotsjudge looks forward to attending and celebrating with the industry. We thank the jury for their recognition, and we are excited about the future, continuing to grow alongside our valued community and partners.