Connect with us

News

Former NetEnt and LeoVegas execs create new online casino with industry-first features – Letsbet.com

Published

on

Letsbet online casino

“We believe the new frontier in online real-money casino is a mash-up of live streaming, social features and gamification” says CEO & Co-founder of Letsbet.com Michael Pedersen.

 

It’s with a clear goal of bringing a fresh perspective to the industry that former Regional Business Manager of NetEnt, Michael Pedersen and former Head of Operations of LeoVegas, Stefan Lind are joining forces to create a new and pioneering online casino. Letsbet.com will launch early 2018.

Most casino operators are in the same boat, faced with limited ability to differentiate their respective core offering, as the same games are available on more or less all sites. That’s why it’s so important to have the courage to stand for something in terms of unique features and marketing concepts – we can’t all serve the same spaghetti Bolognese in our restaurants! says CEO & Co-founder of Letsbet.com, Michael Pedersen“We decided from day one that we wanted to be different, go all-in and dare to stand out!” he continues.

After a year of extensive research, the two founders believe there is a completely new category of online real-money casinos on the way. This new breed of casinos will see more social aspects from land-based and virtual currency environments implemented into a real-money setting.

“When you visit a land-based casino, do you sit down at the empty Blackjack table or the one with one seat left and people having fun? Casino players might not always want to directly speak to other players, but it’s clear that they often like to interact with the casino staff and enjoy the indirect presence of other players; that’s what we are trying to replicate using the latest technology.” says CMO & Co-founder of Letsbet.com, Stefan Lind. 

Letsbet.com will have a number of industry-first features, for example daily live broadcasts, presented by casino hosts, giving players a new level of entertainment and interaction with the brand. With the rise in popularity of everything live and using top-notch streaming technology, this feature aims to increase conversion rates, extend session times and in general increase retention rates by building closer relationships with players.
Another industry-first feature, will be a complete instant messenger function that allows players to add friends, create groups and chat if they wish.

The concept is based around a secret agency theme, where the player joins as the “new recruit” and moves up the ranks by completing assignments and missions.

Letsbet.com is launching through the Together Gaming (BetHard Group) platform, which holds an MGA license. Players will have access to all the premium game titles from providers such as NetEnt, Microgaming, Yggdrasil and Quickspin to mention a few. The initial focus for Letsbet.com will be the Nordic region.

To gain beta access and learn more, sign up at www.letsbet.com today.

News

Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal

Published

on

Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal

 

Leadstar Media, a global leader in affiliate marketing for the online gaming industry, is excited to announce the relaunch of BookmakerBonus.it, the premier Italian platform for comparing sportsbook and casino enthusiasts.

The rebranding reflects the company’s commitment to providing updated insights and in-depth information to help both current and prospective users navigate the Italian online betting market, which is in the midst of significant regulatory changes.

A New Chapter for BookmakerBonus.it and Italian punters

Since its initial launch in 2018, BookmakerBonus.it has become a trusted resource for Italian bettors, providing unbiased reviews and expert betting guides.

The website’s relaunch marks a significant step forward for the brand, with a fresh design and a wealth of information that will help betting enthusiasts better navigate and understand the complicated landscape of online gambling in Italy.

The new user-friendly website features advanced navigation and comprehensive information about the Italian betting market, including an improved ranking system that allows users to more easily compare bookmakers and bonus offers according to different evaluation criteria.

Key improvements include:

• Advanced Ranking System: Enhanced comparison tools to evaluate bookmakers and bonus offers based on multiple criteria.

• User-Friendly Navigation: A modern, mobile-friendly design that ensures seamless navigation.

• Comprehensive information on bookmakers in Italy: Up-to-date news on the latest promotions and sportsbooks, and expert advice to help users maximize their betting experience.

“Welcome bonus promotions in Italy are considered to be some of the most complicated in the industry, which can be confusing for punters – especially if they are just starting out,” said Amra Hadzic, Website Manager of Bookmakerbonus.it. “We felt it was necessary to present that information in a clearer, more accessible way. Our goal with this relaunch is to help users make informed decisions without all the confusion.”

The relaunch of BookmakerBonus.it reinforces Leadstar Media’s position as a leading affiliate in the regulated Italian betting market. With a strong reputation for delivering high-quality content and unbiased recommendations, the company continues to expand its influence in key European markets.

“At Leadstar Media, we always strive to enhance the way users access betting information,” said Paolo Strano, Account Manager of Bookmakerbonus.it. “Italy is a crucial market for us, and with this relaunch, we are reaffirming our commitment to providing Italian bettors with the best tools to make informed decisions in the betting space.”

Continue Reading

News

QMRA Research – Warning on potential Affiliate Ban in Finland

Published

on

QMRA Research - Warning on potential Affiliate Ban in Finland

 

Lessons from the Netherlands Show the Risks of Eliminating Regulated SEO Affiliates

Finland is planning to ban affiliate marketing in its newly regulated online gambling market. The Finnish Government proposal HE 16/2025 VP sees affiliate marketing as problematic for the following reasons: risk of misuse by presenting incorrect information, blurring legal boundaries (difficulty distinguishing licensed and unlicensed operators), a lack of consumer protection (by not being neutral) and tax avoidance (as most affiliate operators are foreign registered).

New research from Quality Mark Responsible Affiliates (QMRA) warns that such a ban could have severe unintended consequences, including a rise in illegal gambling operators dominating search engine results.

Drawing on lessons from the Dutch market, where online gambling has been regulated since 2021, the report underscores the crucial role of SEO affiliates in directing consumers to legal, licensed operators and countering the influence of unregulated platforms.

The Netherlands has witnessed firsthand the challenges of illegal gambling platforms using SEO and Google Ads to attract vulnerable players. Research by Keurmerk Verantwoorde Affiliates (KVA) found that when legal affiliates are restricted, search results are quickly overrun by unlicensed operators. These sites often target minors and self-excluded gamblers, lack responsible gambling protections, and operate with minimal oversight.

Steven Vrolijk, QMRA Director: “The Dutch market has taught us a lot about how illegal operators adapt. We’ve also seen that proactive, responsible affiliates play a crucial role in pushing back against them. SEO affiliation is a form of advertising that only appears when a consumer is actively searching for gambling options. If Finland bans legal affiliates, its search results may soon be dominated by illegal results.”

The report highlights key risks associated with an affiliate marketing ban:

  • Increased visibility of illegal gambling sites – Without regulated affiliates, players will primarily encounter unlicensed operators.
  • Lack of consumer protections – Illegal sites do not enforce responsible gambling measures or age verification.
  • Higher risk of fraud and money laundering – Many unlicensed operators accept cryptocurrency and other anonymous payment methods.
  • Targeting of vulnerable players – Minors and problem gamblers are more likely to be exposed to unregulated gambling.

Instead of a full ban, QMRA recommends Finland implement a structured affiliate marketing framework.

Download the full report

The full report provides an in-depth analysis of the risks and offers data-driven recommendations.

Continue Reading

News

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

Published

on

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

 

Gurhan Kiziloz, the strategic force behind Nexus International, is accelerating his presence in the online gaming sector, leading the company’s rapid expansion. Under Nexus International, two brands—MegaPosta and Lanistar—sit at the core of its growth strategy.

While Lanistar continues to develop, it is MegaPosta that has already established itself as a major revenue driver. In 2024, MegaPosta generated $400 million, marking a significant milestone in Kiziloz’s aggressive scaling efforts.

With further expansion planned, projections indicate that revenue could climb to $1.54 billion in 2025. As he continues to push into new markets, Kiziloz’s ability to navigate regulatory challenges and capitalize on high-growth sectors will determine whether Nexus can meet its ambitious targets.

A major step in this expansion involves securing a Brazilian gaming license and granting Nexus International access to one of the largest regulated betting markets globally. Meeting Brazil’s strict financial and operational compliance standards was a key requirement—an effort that Kiziloz personally oversaw as part of his mission to establish the company in fully regulated spaces.

With this approval, Nexus International is now authorized to operate and expand within Brazil, a market that has intensified regulations to curb unlicensed operators.

Kiziloz’s Strategy for Growing Nexus International

Kiziloz has ventured into multiple industries, with his entry into online gaming reflecting a deliberate move to leverage emerging regulatory shifts. Before entering this sector, he developed Lanistar as a fintech company, but under his leadership, it has evolved into an online gaming enterprise. This shift aligns with his broader approach to reshaping and scaling business models in response to market trends.

His direct involvement has fueled Nexus International’s expansion across Latin America. Megaposta has already gained traction in several countries, and with the Brazilian gaming license, Kiziloz has positioned the company for further growth. He has played a key role in negotiating strategic partnerships, ensuring regulatory compliance, and setting a competitive direction against well-established gaming firms.

However, his strategy comes with obstacles. Brazil enforces strict regulations covering advertising, taxation, and consumer protection. Any compliance lapses could result in financial penalties or even the loss of the company’s operating license. Kiziloz now faces the challenge of ensuring Nexus International adheres to all legal requirements while navigating an increasingly competitive marketplace.

How Kiziloz Aims to Scale Nexus International

Under Kiziloz’s direction, Nexus International is targeting regions where legal online gaming  is expanding. Megaposta has already established a foothold in Latin America, and the new Brazilian license enables the company to operate openly, unlike unlicensed competitors facing regulatory constraints.

Lanistar’s transformation from fintech to gaming was a calculated move by Kiziloz, allowing Nexus International to strengthen its position in sports betting and online casinos. By managing two platforms under one umbrella, Kiziloz diversifies revenue streams and broadens market reach.

Brazil’s updated gaming regulations have created a competitive environment where only licensed operators can legally offer betting services. By securing Nexus International’s place in this regulated market, Kiziloz ensures the company can advertise, collaborate with local businesses, and scale its user base without the uncertainties associated with unlicensed operations. However, increased compliance costs and operational restrictions remain challenges.

Revenue Goals & Industry Challenges

Kiziloz aims to drive Nexus International’s revenue to $1.45 billion through market expansion and higher user engagement. His approach focuses on attracting new users and increasing participation in sports betting and casino games, two of the most lucrative segments in online gaming.

Yet, the industry presents multiple challenges. Regulatory frameworks remain fluid, with governments frequently revising tax policies, imposing new restrictions, or tightening compliance requirements. Any legal adjustments in Brazil could directly impact Nexus International’s profitability.

Additionally, Nexus International faces competition from established gaming brands with strong customer loyalty and extensive marketing resources. To stay competitive, the company must prioritize user retention, introduce exclusive offerings, and deploy strategic marketing campaigns—all while complying with strict regulations.

Cybersecurity is another pressing concern. Online gaming platforms are often targeted by fraud and cyberattacks. To safeguard user data and maintain trust, Kiziloz must ensure Nexus International heavily invests in security infrastructure. Any security breach could lead to financial losses and reputational harm.

Where Kiziloz is Taking Nexus International Next

Beyond Brazil, Kiziloz is exploring opportunities to expand Nexus International into additional regulated markets.

Securing new licenses is a complex, time-intensive endeavor requiring compliance with diverse tax regulations, advertising laws, and consumer protection policies. Kiziloz must oversee negotiations, obtain regulatory approvals, and implement tailored marketing strategies to facilitate smooth market entry.

While the Brazilian license has laid the groundwork for expansion, Nexus International’s long-term success hinges on Kiziloz’s ability to tackle industry challenges. Ensuring compliance, mitigating risks, and competing against major gaming operators will be critical in sustaining growth. His strategies in regulation, marketing, and technological investment will ultimately shape Nexus International’s trajectory in the coming years.

Continue Reading

Latest News

Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal
News3 hours ago

Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal

  Leadstar Media, a global leader in affiliate marketing for the online gaming industry, is excited to announce the relaunch...

QMRA Research - Warning on potential Affiliate Ban in Finland QMRA Research - Warning on potential Affiliate Ban in Finland
News1 week ago

QMRA Research – Warning on potential Affiliate Ban in Finland

  Lessons from the Netherlands Show the Risks of Eliminating Regulated SEO Affiliates Finland is planning to ban affiliate marketing...

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025 Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025
News1 week ago

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

  Gurhan Kiziloz, the strategic force behind Nexus International, is accelerating his presence in the online gaming sector, leading the...

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment
News2 weeks ago

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment

  Raketech has been informed that Ulrik Bengtsson has accepted a role as full-time CEO of an international company. Ulrik...

Amusnet Joins Forces with Prominent Affiliate Chipy Amusnet Joins Forces with Prominent Affiliate Chipy
News3 weeks ago

Amusnet Joins Forces with Prominent Affiliate Chipy

  Amusnet announces its partnership with Chipy, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration...

ICE and iGB Affiliate Barcelona are in top 5% of business events in the world ICE and iGB Affiliate Barcelona are in top 5% of business events in the world
News3 weeks ago

ICE and iGB Affiliate Barcelona are in top 5% of business events in the world

  ICE and iGB Affiliate Barcelona have been recognised as global leaders by event industry experts Explori. The agency, which...

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS
Affiliate Announcements3 weeks ago

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

  Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate...

Affiliate Announcements3 weeks ago

QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance

  QMRA has now been active for nearly a year, and we are proud to have welcomed many members who...

iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories
Awards4 weeks ago

iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories

  Businesses of all sizes active in the igaming affiliate industry are being invited to enter the annual iGB Affiliate...

Slot Machine Secrets: Can You Influence the Outcome? Slot Machine Secrets: Can You Influence the Outcome?
News1 month ago

Slot Machine Secrets: Can You Influence the Outcome?

  Slot machines are one of the most popular casino attractions, drawing players in with their bright lights, engaging sounds,...

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania