Affiliate Announcements
Affiliate REPUBLIK rebrands as ALEA Affiliates
ALEA, operator of the world’s first 3-D virtual reality online casino, SlotsMillion, has rebranded its popular Affiliate REPUBLIK program as part of a strategic shift and to bolster its relationship with the business-to-affiliate (B2A) market.
The program has been renamed ALEA Affiliates and boasts a new logo and website design. In addition, its scale and scope have been expanded to cover the operator’s two brands, SlotsMillion and LadyLucks.
The ALEA Group recently acquired LadyLucks from IGT for an undisclosed sum. The site is already benefitting from the ALEA touch, with the number of game providers more than tripling from two to seven.
Affiliates working with ALEA benefit from an arsenal of marketing tools, including real-time data and stats, promotions and free games, banners and customizable landing pages, personalized information feeds and a vast image library.
They can also take part in unique AFF Races. Affiliates must meet certain KPIs — increase NDC month-on-month, share weekly promotions, etc. — with those earning the highest score winning an all-expenses paid trip to ALEA’s Barcelona office.
Representatives from ALEA Affiliates will be at the Berlin Affiliate Conference (2-3 November) and will be on hand at stand L22 to talk to delegates about its new program, The AFF Race and the acquisition of LadyLucks.
Alexander Tomic, ALEA Co-Founder, commented: “The rebrand to ALEA Affiliates forms part of the group’s wider strategy to expand into a global gaming company. ALEA Affiliates fits seamlessly with the ALEA brand and is the perfect platform from which affiliates can work with our SlotsMillion and LadyLucks propositions.”
Thomas Hernandez, Affiliate Manager at ALEA Affiliates, added: “We are thrilled to pull back the curtain on our new and improved affiliate programme, ALEA Affiliates. Affiliates can still expect the same great tools, service and revenue models as before, but with the option to drive traffic to additional brands.
“Our new-look program, the launch of AFF Races and the LadyLucks acquisition marks a new and exciting dynamic for ALEA. We look forward to meeting with affiliates at the upcoming BAC and SiGMA conferences and presenting all the new aspects of ALEA Affiliates.”
ALEA was founded with the aim of creating a world-class online casino experience and to design and develop new technologies and innovations to drive player engagement and take online casinos to the next level.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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