Affiliate Announcements

Better Collective acquires affiliate license and PariuriX in Romania

Published

7 years ago

November 1, 2017

Better Collective joins the Romanian market by obtaining their Romanian affiliate licence and acquiring PariuriX.

Better Collective officially joins the Romanian market by obtaining their Romanian affiliate licence and acquiring PariuriX.

The newly regulated market in Romania has been showing great growth and an increase in the betting market. With Better Collective’s long term acquisition strategy laying focus on expansion into regulated markets, the current success of the Romanian market made it natural for them to act, and has led to them obtaining a Romanian affiliate license. With the expansion into the desired market, they found the perfect opportunity for entry through the acquisition of PariuriX.

Founded in 2006, PariuriX has quickly grown to be a market leader and household brand name within the industry. Predominantly focusing on sports betting, PariuriX has grown to become the biggest iGaming community in Romania. By developing a strong community of professional and amateur tipsters, PariuriX’s founder and owner, Marius Cădar, has been able build a trustworthy brand that has established a position as the leading affiliate site in the market.

The level of trust associated with the brand was one of the main points that brought PariuriX to the attention of Better Collective. Better Collective has been very active, yet selective, in their aggressive ongoing M&A strategy. With PariuriX’s brand values aligning strongly with Better Collective’s own principles, as well as serving as a new market complement to their own product bettingexpert.com, the acquisition proves to be a mutually beneficial transaction that allows for growth on both sides.

“With the acquisition of PariuriX, Better Collective immediately becomes a leading sports betting affiliate in Romania. Adding another regulated market to the portfolio of the company is an important strategic step. We are very happy that we are taking over a well established and recognized brand. The previous owner, Marius Cădar, has done a great job in developing PariuriX, and Better Collective will now use all available resources to drive this product and brand forward.” – said Michal Kopec, Head of M&A at Better Collective:

Marius Cădar, Owner & Founder of PariuriX added: “I started PariuriX more than 10 years ago as I wanted to build a community of professional punters that would work together to choose the best bets we can place daily. Over the years we managed to create a team of knowledgeable tipsters with a strong reputation. We now have an intricate knowledge base, which includes posts about betting, casino, and poker. Our forum offers the best support for punters. I’m proud of all the things we managed to achieve and I am happy to hand the baton over to Better Collective. I trust that they can grow the platform even further, while still maintaining it’s core values.”

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Affiliate Announcements

4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!

Published

4 days ago

July 23, 2024

George Miller

4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!

4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.

Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.

Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.

Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”

By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.

Affiliate Announcements

Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

Published

2 weeks ago

July 11, 2024

George Miller

Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.

PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”

Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.

“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”

She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!

“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”

Affiliate Announcements

3 New Websites Approved by QMRA

Published

3 months ago

April 25, 2024

George Miller

Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant

QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.

QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).

QMRA is available for the following markets:

Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia

Various well known international affiliate companies joined QMRA already:

Game Lounge, Gaming Innovation Group and Leadstar Media

Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.

The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:

https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/

We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!