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LiveLotto® Launches Managed Affiliate Programme with Income Access

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LiveLotto affiliate programme

Programme for UK-facing iLottery brand will be managed by Income Access in-house using company software and affiliate network

 

LiveLotto®, the UK-based iLottery operator and subsidiary of Beda Leisure, has launched a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The programme will be managed by Income Access’ affiliate management team, which will grow the programme using the company’s affiliate platform and its Income Access Network, iGaming’s longest-serving independent affiliate network.

LiveLotto®, launched in 2015 and licensed by the UK Gambling Commission, offers players a unique low-stakes, quick-win lotto. An iLottery appealing to the digital generation and millennials among other player demographics, the brand’s main online lottery game runs live draws 24 hours-a-day, seven days-a-week, and provides players with the opportunity to win up to £25,000 from wagering only 10p. Additional features include in-play chat, social gaming and community jackpot games.

The site also offers a suite of leading instant-win games. These include Pariplay-powered titles such as Cops and RobbersAtari Asteroids®Mega Love, Cash Cuisine, and Royal Charms. All instant-win titles and the main LiveLotto® game are optimised for play on desktop, iOS and Android devices.

New LiveLotto® players receive 10 free entries when they deposit a minimum of £5, as well as free entry to the brand’s £5,000 jackpot giveaway.

Following the integration of the LiveLotto® affiliate programme with Income Access’ platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013, affiliates will be able to promote this leading iLottery brand. To accompany the programme launch, all new affiliates will receive 50% revenue share for their first three months of promotion, and between 25% and 35% thereafter. There will be no negative carryover and CPA deals are available on request.

Affiliates will also benefit from the programme’s management by Income Access’ team of affiliate managers, who have multiple years’ experience growing iLottery programmes. Through LiveLotto®’s integration with the Income Access Network, the brand will be connected to over 25,000 affiliates.

Benn Timbury, co-founder and CEO of LiveLotto®, said: “When looking to launch our affiliate programme, we listened to the affiliate community and many recommended Income Access. It’s a platform that they had already incorporated, and trust. We’ve had success offering LiveLotto® on national television and across digital media, and now wish to offer our unique product to affiliates.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to launch our technology and marketing services partnership with a unique and innovative iLottery brand. LiveLotto® already enjoys high brand awareness in the UK market, and we look forward to continuing to grow its player base through a combination of our marketing platform, affiliate management and our affiliate network.

For more information on the new affiliate programme, please contact LiveLotto.

 

About LiveLotto®
LiveLotto® was founded in 2014 to develop an interactive online lottery and whom in 2015 became one of a handful of operators in the UK to hold a coveted UK Gambling Commission Licence to manufacture, promote and operate a UK Lottery.

The new game transforms this ancient method of soft gambling by delivering it direct to the screen of every smart phone and PC user that downloads the LiveLotto® App. Utilising state of the art software and real-life 3D effect draws, LiveLotto® has challenged the existing market by offering the lowest stake available at just £0.10p.

It also breaks with convention by making its community jackpot draws sales and not time driven, resulting in games being constantly drawn at all times of the day and night, 24/7/365.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.

About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com.

Affiliate Announcements

WPT GLOBAL JOINS GAMBLING PORTAL WEBMASTERS ASSOCIATION AS PLATINUM SPONSOR

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WPT GLOBAL JOINS GAMBLING PORTAL WEBMASTERS ASSOCIATION AS PLATINUM SPONSOR

 

WPT Global, the online poker platform licensed by the World Poker Tour, has joined the Gambling Portal Webmasters Association as a Platinum Sponsor.

The newly-established partnership between WPT Global and the GPWA will help advance the relationship with affiliates even further. As the leading platform in connecting gambling industry professionals, the GPWA provides WPT Global with the necessary tools to reinforce the relationship between the brand and its affiliates.

Already carrying the name of one of the most respected brands in the poker industry, WPT Global adds even more credibility by adding the GPWA Sponsor Seal. This new certificate is further proof that WPT Global is committed to the shared values of integrity, respect, transparency and ethical business practices.

WPT Global’s affiliate program, WPT Partners, rewards the partner websites’ effort and commitment to promoting the brand. By working together with the WPT Global, affiliates enjoy a wide range of benefits, which include:

• Different deal types: revenue share, CPA and hybrid, which combines both.
• Sub-affiliates revenue share, up to 2.5%.

WPT Partners have a variety of market tools at their disposal. The WPT Global newsletter, which contains information on the latest campaigns, promotions, events, partnerships and system updates, will keep affiliates up to date with everything they need to know. WPT Global creates a close relationship between its products and the affiliate’s players, all increasing and optimizing customer conversion.

The recently launched WPT Global platform brings the World Poker Tour experience online. Already available in over 50 nations and territories, WPT Global offers the best possible online poker experience in a secure, fair and exciting package.

Players signing up for the WPT Global app will join the largest poker network in the world, with a variety of poker games available to suit all bankrolls and styles. WPT Global welcomes new players with a first deposit bonus of 100% up to $1,200.

WPT Global has fully embraced NFTs and the Metaverse, having recently partnered with GAMAVRS to create Poker Heroes Club, the world’s first NFT poker community. With 9,999 NFT avatars auctioned since its launch in February 2022, Poker Heroes Club also brings many exclusive benefits. Its members enjoy celebrity poker tables with WPT influencers, $100,000 freeroll tournaments, access to VIP WPT Global events and a private Discord channel.

Players of all levels can also learn from the best with Learn WPT. Starting at $5 for the first month of membership, players will undertake comprehensive workshops and learn from professionals on how to win at poker.

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Affiliate Announcements

HITSQWAD PARTNERS WITH FIRST LOOK AS IT UNLEASHES DEBUT GAMES

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HITSQWAD PARTNERS WITH FIRST LOOK AS IT UNLEASHES DEBUT GAMES

 

First Look Games will enable affiliates to access HITSqwad’s action-packed jackpot titles

Challenger games studio HITSqwad has partnered with leading affiliate platform First Look Games as it prepares to unleash its debut Jackpot Theme, FIRST STRIKE.

There has been no announcement about being an online casino with no deposit bonus, but fans and newbies alike are hoping for something similar.

First Look Games is the ultimate platform for game studios to connect with iGaming affiliates and over 20 million casino players around the world. It gives publishers in the affiliate space access to game information, assets and content on the latest slots before anyone else. By connecting game developers directly with the publishers who promote their content to players, it increases the volume, quality and compliance of game marketing.

Formed by a team of industry veterans, HITSqwad’s Vision is to become a Market Leader in the supply of both Jackpot Technology & Jackpot Games to the Online Gaming Market.

The studio’s eagerly awaited debut jackpot games include the military themed BRAVO MISSION, and the Viking inspired RAGNAR, both of which are packed with action in the form of freespins, win multipliers and tiered bonus and jackpot features.

It’s the first of several completed HITSqwad games that will be released to the market via the Playzido Network in the coming months.

Interested affiliates can sign up, free of charge, at firstlookgames.com to learn more.

Charl Geyser, CEO of HITSqwad said: “We’re delighted to partner with First Look Games. HITSqwad is committed to working with the highest-quality partners to enable the entire industry and players to get the best from our exciting product range. The initial two games are locked, loaded and ready for action, and there are many more in the pipeline. Registered affiliates can see them first at First Look Games!”  

Tom Galanis, Managing Director at First Look Games said:HITSqwad are a really exciting new games studio and we’re thrilled they’ve chosen First Look Games. We think they’re going to make a real splash in the market, and we want to help them do that by delivering maximum exposure for their games.”

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Affiliate Announcements

LottaRewards Launches New Features for Enhanced Player Experience!

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LottaRewards Launches New Features for Enhanced Player Experience!

 

LottaRewards is thrilled to announce that they have taken their brand experience to the next level. Many features across the Lotto247 platform have been enhanced for improved conversions and customer lifetime value, leading to increased player engagement with more games and offers to choose from. Income Access has been providing its industry-leading affiliate tracking platform solution to LottaRewards, but we are also excited to share the expansion of the existing partnership, as IA will now be managing the LottaRewards affiliate channel. The affiliate platform offers affiliates a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team of industry veterans.

About Lotta Rewards
LottaRewards is the longest running and best lottery affiliate program in the industry. Their core brands Lotto247.com, PlayHugeLottos.com, GrandesLoterias.com and PlayUSALotteries.com operate in more than 100 countries, and provide support in 6 languages including English, Hindi, Spanish, Portuguese, Romanian and French. Their brands make it possible for players from all around the world to participate in the world’s biggest lottery jackpots, including the famous US Powerball, Mega Millions, Mega Sena, Euromillions and more.

Brands and Products
Affiliates can promote the different LottaRewards brands based on their traffic and targeted markets. Lotto247’s brand purpose is to serve up life changing fun for everyone and is positioned as an always-on, always open destination to try your luck, win BIG and live free. The site is slick and mobile friendly, offering a first-class lottery experience with a colourful twist. The brand also offers access to exclusive jackpots, a variety of payment mechanisms, continuous promotions, and generous giveaways.
PlayHugeLottos has been around for over 20 years and has built up a rock-solid reputation as a trusted place to chase the ultimate luxury lifestyle dream. The brand purpose is to help you dream bigger than ever before. The site has been designed to provide players with localized experiences and offers. Players won’t find generic promotions or campaigns here, PlayHugeLottos.com is the embodiment of VIP treatment. They also offer GrandesLoterias.com which is specially for the Latin American and Spanish audience whereas PlayUSALotteries.com focuses on the world-famous US Jackpot draws and is popular in all ROW markets.

Player Opportunities
New players on Lotto247 and PlayHugeLottos are treated from the get- go. The Players get an opportunity to take advantage of the following promotions:
• 50% deposit bonus within 72 hours after their FTD
• Discounted entries to international draws and Cashbacks after depositing
• Best lottery odds, free lottery entries, access to special Superdraws
• Surprise gifts for simply signing in and much more.

The product portfolio is extensive and caters to any player repertoire. All brands offer Lottery Betting, hundreds of Slots from all the top suppliers, eScratches, Table Games, Live Dealer Casino, Keno and coming soon: Sportsbetting.

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