Affiliate Announcements
Affiliate portal owner takes legal action against program over retroactive quotas
![Affiliate portal owner takes legal action against programme over retroactive quotas](https://gamblingaffiliatevoice.com/wp-content/uploads/OCR-case.jpg)
Dave Sawyer founder of OnlineCasinoReviewer.com two nights ago initiated legal proceedings against an affiliate program for inserting a clause into its T&Cs that defaults affiliates to 10% commission if they failed to send the required number of players over a two-month period.
Dave Sawyer launched the legal action against Interactive Technology Corporation, which he claims is the parent company of Affiliate Edge, after he received no response to his demand for payment of $6,335.80 (£4,800).
This is the amount Sawyer claims his company Bath Rock Media Ltd would have received for the months of June and July 2017 had the retroactively applied clause not been inserted into the terms and conditions near the start of this year. The change was not directly communicated to affiliate partners in the programme, Sawyer claims.
Clause 4.7, added to the Affiliate Edge T&Cs in February 2017, stipulates that: “Affiliates who send 5 FTD’s or less over a 2 calendar month period collectively will be marked as ‘non active’ and will be reduced to 10% default commission.”
“The action I am taking is I believe unprecedented when it comes to iGaming Affiliates. Affiliates should not have to stand for retroactive terms and I am hoping the courts will see it the same way as I and also my peers do.” – said Dave Sawyer in a statement on his site.
Sawyer launched the legal action to recover the monies after a claim for payment within 30 days went unheeded by ITC.
Affiliate Edge, formerly CWC Affiliates, is the programme for eight casino brands running on the BeSoftware and Real Time Gaming platforms, including Club World, Lucky Red and Aladdin’s Gold.
Contacted by iGB for comment, Affiliate Edge Manager Darren Brenner provided a copy of a letter sent to Sawyer dated 25 September in which the company called the casino affiliate’s financial claim “groundless” and stated that they had acted in accordance with Clause 8.5 of the terms and conditions of predecessor programme CWC Affiliates that Sawyer signed up to back in 2006, under which “agreement may be modified by posting the new agreement on to the site.”
The letter also stated that the agreement is governed by the laws of Curacao, where Affiliate Edge is based, so Sawyer “cannot issue proceedings in England and should you do so you will be liable for costs.”
Affiliate Announcements
4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!
![4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!](https://gamblingaffiliatevoice.com/wp-content/uploads/4ThePlayer-and-Slots.png)
4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.
Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.
Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.
Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”
By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
![Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’](https://gamblingaffiliatevoice.com/wp-content/uploads/Ya8Mtl9QccOLxbIwhMmeFCuTLjPmg1ig9AUHWpfa-1.jpg)
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
Affiliate Announcements
3 New Websites Approved by QMRA
![Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant](https://gamblingaffiliatevoice.com/wp-content/uploads/QMRA-1.png)
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!