Affiliate Announcements
LCB Acquired Affiliate Guard Dog
In order to further promote fair and safe gaming, Latest Casino Bonuses has set their attention to the cooperation between casino operators and affiliates.
After they previously set their focus on directories and guides more focusing towards players, they took the chance to extent their network with a website particularly aimed at affiliates. The company proudly announces that just recently LCB acquired Affiliate Guard Dog, which is a credible site dedicated to the interest of affiliates.
The site has we well-established forum community, in which casino management and gambling affiliates exchanges valuable experiences.
Additionally, members can communicate with each other and for example discuss business practices launched by new as well as established operators, or speak about the latest events within the industry.
The open discussion about several online casinos highlights the positive and negative sides of the practices in the industry and helps to raise awareness.
Furthermore, the website also provides information about current trends and happenings in the gaming industry.
The Platinum Certified Program, was launched by Andy, the latest owner of the website. Only operators matching strict qualification requirements and maintaining truthful services could qualify to receive the certificate. Among other things, they need to pay affiliates on time, respond quickly, do not have any reported spam or fraudulent practices and do not work with predatory terms and conditions.
After the acquisition, he stated that he believes that the team will progress in the right direction: “Josh and the LCB team were handpicked to ensure that AGD moves forward with even more dedication towards the protection of affiliates. While is it sad to let AGD go, I believe it is in the best interest of affiliates to have a dedicated team ready and willing to protect affiliate interests. LCB has set its sights on the relationship and cooperation between casino affiliates and operators”
In order to ease the affiliates’ choice which operators to partner with, Affiliate Guard Dog published a list of Rogue Programs. On this list affiliates can see all popular casinos, which have a predatory background and includes information on their activities.
The LCB team strives to improve the new site and its forum, to benefit the affiliates as well as the players worldwide. The content should help to avoid affiliates partnering with casinos of a low-standard and various issues that might arise from being involved with such rogue establishments.
LCB’s CEO, Joshua Chan, supported the watchdog approach and extolled Affiliate Guard Dog’s dedication to their case: “We will be dedicating full-time resources to add helpful tools for our fellow affiliates, we have learnt many insights into what it takes to be a successful affiliate over the last 10+ years and we hope to share that knowledge and help move this industry into a safer and more honest one.”
Affiliate Announcements
Statutory levy affiliate reaction
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.