Affiliate Announcements
LCB Acquired Affiliate Guard Dog
In order to further promote fair and safe gaming, Latest Casino Bonuses has set their attention to the cooperation between casino operators and affiliates.
After they previously set their focus on directories and guides more focusing towards players, they took the chance to extent their network with a website particularly aimed at affiliates. The company proudly announces that just recently LCB acquired Affiliate Guard Dog, which is a credible site dedicated to the interest of affiliates.
The site has we well-established forum community, in which casino management and gambling affiliates exchanges valuable experiences.
Additionally, members can communicate with each other and for example discuss business practices launched by new as well as established operators, or speak about the latest events within the industry.
The open discussion about several online casinos highlights the positive and negative sides of the practices in the industry and helps to raise awareness.
Furthermore, the website also provides information about current trends and happenings in the gaming industry.
The Platinum Certified Program, was launched by Andy, the latest owner of the website. Only operators matching strict qualification requirements and maintaining truthful services could qualify to receive the certificate. Among other things, they need to pay affiliates on time, respond quickly, do not have any reported spam or fraudulent practices and do not work with predatory terms and conditions.
After the acquisition, he stated that he believes that the team will progress in the right direction: “Josh and the LCB team were handpicked to ensure that AGD moves forward with even more dedication towards the protection of affiliates. While is it sad to let AGD go, I believe it is in the best interest of affiliates to have a dedicated team ready and willing to protect affiliate interests. LCB has set its sights on the relationship and cooperation between casino affiliates and operators”
In order to ease the affiliates’ choice which operators to partner with, Affiliate Guard Dog published a list of Rogue Programs. On this list affiliates can see all popular casinos, which have a predatory background and includes information on their activities.
The LCB team strives to improve the new site and its forum, to benefit the affiliates as well as the players worldwide. The content should help to avoid affiliates partnering with casinos of a low-standard and various issues that might arise from being involved with such rogue establishments.
LCB’s CEO, Joshua Chan, supported the watchdog approach and extolled Affiliate Guard Dog’s dedication to their case: “We will be dedicating full-time resources to add helpful tools for our fellow affiliates, we have learnt many insights into what it takes to be a successful affiliate over the last 10+ years and we hope to share that knowledge and help move this industry into a safer and more honest one.”
Affiliate Announcements
QMRA Launches Italian Quality Mark for Affiliates
QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:
-
- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.
Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.
Affiliate Announcements
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.
Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.
“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”
She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.
“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”
Affiliate Announcements
Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply
Gentoo Media is pleased to announce that the partnership with Betsson Group Affiliates (BGA) for GiG Comply has been extended for another year. The agreement marks the fifth consecutive year that Betsson will continue to use Gentoo Media’s automated compliance and brand protection tool, GiG Comply.
The extended partnership between Betsson and GiG Comply, further strengthens the ongoing collaboration between the two companies, ensuring that Betsson continues to uphold the highest standards of regulatory compliance across its extensive brand portfolio. GiG Comply’s comprehensive monitoring tool gives Betsson Group Affiliates the necessary means to ensure that their marketing efforts remain compliant, and meet regulatory demands across various markets.
Rasmus Bank Nielsen, Head of GiG Comply said: “We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators. The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply. We look forward to continuing to support Betsson in maintaining the highest standards of compliance in their marketing efforts”.
Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates, added:
“We are pleased to extend our partnership with GiG Comply for a fifth consecutive year. As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in. This partnership reaffirms our dedication to safeguarding our brand while remaining compliant in a rapidly evolving industry.”