Affiliate Announcements
Matching Visions Ltd and Betting Gods Ltd. form strategic partnership

Matching Visions Ltd. has acquired a thirty percent share in Betting Gods Ltd. in a synergy-fuelled bid to accelerate the growth and expansion of the already well-established UK betting advice service.
This week has seen a strategic partnership of great vision form in the iGaming industry. Ahead of their official full relocation to Malta, the rapidly expanding UK based Betting Gods Ltd has carved out a good reputation among the online sports betting community for its in-depth betting advice and professional tipster services, ranking 2nd of all betting companies on Trustpilot worldwide. This betting advice powerhouse is now teaming up with Matching Visions Ltd, a Malta based affiliate network, to further accelerate the growth and utilize the strengths within the Betting Gods brand.
That means fans of a vast range of sports such as horse racing, football, boxing, golf and tennis who have a membership with Betting Gods will now be able to benefit from some amazing deals and offers to enhance their betting experience to a new level.
The new tie-up promises to demonstrate a lot of natural synergy between Betting Gods and Matching Visions. Betting Gods founder and Director, Darren Moore, said: “We’ve been working closer and closer with the team at Matching Visions throughout 2017, and their group of brands and companies are all well respected within betting and iGaming circles. We’re delighted to announce this partnership that will see both companies not only continue to grow their own brands but enhance each other’s offerings and services for the benefit of partners, clients and punters initially within the UK and other English speaking markets”.
Betting Gods currently offer a comparison service on its professional tipster network, which allows visitors to weigh up the winnings of the various experts who provide advice on the site. Monthly profit, strike rate, return on investment, winning streaks and losing streaks can all be looked at, giving punters the best information upon which to base their decision on which tipster to side with.
“We are so thrilled to step in as formal partners in Betting Gods Ltd.”, said Dennis Dyhr-Hansen, Managing Director at Matching Visions, and continued: “At Matching Visions we have been looking for more opportunities within the betting vertical of the industry and Betting Gods is the perfect match for us. They have a significant foothold in their market niche, they are strong in the UK where we are actively seeking acquisitions and we are the perfect match for them to increase product offering and expand to new markets”.
Mikael Strunge, Matching Visions Board Member said “We are delighted to become a part of Betting Gods Ltd. and we are confident that this is a great match up. Betting Gods is extremely good at what they do and will be able to grow considerably by applying the affiliate trade that MatchingVisions can deliver. We have seen the affiliate market become more and more consolidated throughout the last few years and Betting Gods has the potential to become an affiliate powerhouse. The next step for Betting Gods has arrived and we are thrilled to come along for the ride“.
It is the start of exciting times as two respected iGaming companies join forces – and what a time in the sporting calendar to do so! While the domestic football season is done and dusted, there are still some crucial World Cup qualification games to look forward to. Meanwhile, in the boxing world, there are a huge number of exciting matches for fight fans to get their teeth into. What’s more, we even have a fantastic match-up between UFC star Conor McGregor and all time boxing great Floyd Mayweather on our hands before the end of the year. In Golf, major contests which are to be contested, and with Wimbledon approaching the timing couldn’t be better for this announcement just days before Amsterdam Affiliate Conference.
Affiliate Announcements
Affiliate Leaders Summit Grows 40% as Global Operators and Affiliates Flock to Lisbon

Following a successful run, the Affiliate Leaders Summit will make its return to the Feira Internacional de Lisboa (FIL) this September, now expanded to a three-day format and featuring the debut of the Affiliate Leaders Awards.
Taking place from 16–18 September, the Affiliate Leaders Summit runs alongside SBC Summit as a focused, standalone platform for affiliates, affiliate managers, and enabling suppliers. It also delivers a more targeted networking and learning experience, with a dedicated content stage and curated audience of 8,000 operator representatives and 3,500 affiliates.
Affiliate Leaders Summit delegates will also enjoy full access to wider SBC Summit features, including evening socials, the main expo floor, and Super Stage keynotes from leading voices such as Gary Vaynerchuk.
Rasmus Sojmark, Founder and CEO of SBC, said: “Last year’s launch of the Affiliate Leaders Summit was a big milestone for us. The response was incredible, but we knew we could do even more. That’s why this year, we’re giving it the time it deserves; three full days to ensure attendees can take in everything this event has to offer.
“We’re also introducing the Affiliate Leaders Awards, which I’m personally very excited about. Affiliates play a vital role in this industry, and it’s time we had a platform that truly celebrates their work alongside the operator programmes and suppliers who help make it all happen.”
A 40% expansion of the 2025 show floor also underscores the event’s rising influence, following 2024’s debut that earned standout NPS ratings—79 from affiliates and 68 from operators. This year’s exhibitor list is stacked with leaders of the field, including Catena Media, Clever Advertising, Evoke, Flashscore, Kaizen Gaming, Medier, Megapari, Novibet, and Shake, offering attendees direct access to key players across the affiliate and operator landscape.
On the conference side of things, the Affiliate Leaders Stage at this year’s summit delivers a powerful three-day journey through the evolution of affiliate marketing, starting with the martech tools redefining performance and partnerships, moving into audience-focused strategies that tap into community-driven SEO and smarter collaboration, and culminating in a forward-looking exploration of AI, diversification beyond Google, and the future role of affiliate managers.
With debates, CEO insights, hands-on workshops, and panels tackling everything from automation and CRM to content authenticity and deal transparency, this stage arms attendees with the ideas, tools, and strategies needed to thrive in a rapidly shifting digital landscape.
The conference sessions will bring together some of the biggest names in affiliate marketing, including Jonathan Edelshaim (CEO, Natural Intelligence), Elaine Gardiner-Ruddock (Managing Director, TAG Media), Peter Gunni (CEO, Traffic Lab), Filip Komljenovic (Head of Sales, Sofascore), Deb Lee (Director of AI & Data Operations, CILA, Entain), Andre Machado (CCO, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), and Johan Styren (CEO & Co-founder, Dilanti Media).
Those joining the Affiliate Leaders Summit will benefit not only from the tailored content on the dedicated stage and Super Stage but also from the addition of the Global Markets and Emerging Markets stages. With affiliates and operators among the most curious about cross-border growth, these new stages provide an ideal opportunity to explore regional strategies and understand new audiences.
Affiliate and operator attendees can expect the VIP treatment at the Affiliate Leaders Summit, with complimentary access to the event’s premium evening networking lineup. That includes the high-energy Opening Party with Joel Corry and Imanbek, and the return of INFINITY Lisbon, featuring electrifying performances from Alok and Timmy Trumpet.
Sojmark added: “The Affiliate Leaders Summit is designed to make networking and easier by giving you a dedicated space to connect. But the hospitality doesn’t stop there. You’re part of the full SBC Summit experience. With access to all six stages, complimentary food and drinks at the Food Festival, and the freedom to explore every area of the event, you’re welcome to engage as widely as you like. The Affiliate Leaders Summit simply helps you focus your efforts where they matter most.”
Affiliate Announcements
ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

ReferOn, the next-gen affiliate management system, has introduced three major features aimed at making affiliate operations faster, smoother and more scalable than ever.
The latest updates, including Async task tracking, affiliate-controlled postbacks and bulk payment generation, reflect ReferOn’s ongoing commitment to removing friction and empowering users with practical and efficient tools.
- Async Tasks: Say goodbye to frozen screens, slow loading and laggy sessions. The new system handles background-heavy processes such as bulk payments asynchronously (and with real-time tracking). This ensures smoother overall performance where users can monitor complex actions without overloading their session.
- Affiliate-Controlled Postbacks: Affiliates can now manage their own postback setup directly in the platform (when enabled by their manager). No more tickets, long email threads or tedious back-and-forth communication. Campaigns go live faster and everyone moves more efficiently and with less delay.
- Bulk Payment Generation: One of the more repetitive recurring workflows for users just became radically more efficient (and easy). Users can now generate payments for multiple partners in bulk with just a few clicks, freeing up time for higher-impact work.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the new features, “At ReferOn, we design for scale, efficiency and performance. These new features are more than simple improvements, they represent the foundations of a more autonomous, convenient and resilient system. We’re about empowering both operators and affiliates, and we’ve done that by providing self-service and streamlined tools to keep control in their hands. The ReferOn team continues to deliver on our promise of user empowerment without complexity.”
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.