Affiliate Announcements
Matching Visions Ltd and Betting Gods Ltd. form strategic partnership
Matching Visions Ltd. has acquired a thirty percent share in Betting Gods Ltd. in a synergy-fuelled bid to accelerate the growth and expansion of the already well-established UK betting advice service.
This week has seen a strategic partnership of great vision form in the iGaming industry. Ahead of their official full relocation to Malta, the rapidly expanding UK based Betting Gods Ltd has carved out a good reputation among the online sports betting community for its in-depth betting advice and professional tipster services, ranking 2nd of all betting companies on Trustpilot worldwide. This betting advice powerhouse is now teaming up with Matching Visions Ltd, a Malta based affiliate network, to further accelerate the growth and utilize the strengths within the Betting Gods brand.
That means fans of a vast range of sports such as horse racing, football, boxing, golf and tennis who have a membership with Betting Gods will now be able to benefit from some amazing deals and offers to enhance their betting experience to a new level.
The new tie-up promises to demonstrate a lot of natural synergy between Betting Gods and Matching Visions. Betting Gods founder and Director, Darren Moore, said: “We’ve been working closer and closer with the team at Matching Visions throughout 2017, and their group of brands and companies are all well respected within betting and iGaming circles. We’re delighted to announce this partnership that will see both companies not only continue to grow their own brands but enhance each other’s offerings and services for the benefit of partners, clients and punters initially within the UK and other English speaking markets”.
Betting Gods currently offer a comparison service on its professional tipster network, which allows visitors to weigh up the winnings of the various experts who provide advice on the site. Monthly profit, strike rate, return on investment, winning streaks and losing streaks can all be looked at, giving punters the best information upon which to base their decision on which tipster to side with.
“We are so thrilled to step in as formal partners in Betting Gods Ltd.”, said Dennis Dyhr-Hansen, Managing Director at Matching Visions, and continued: “At Matching Visions we have been looking for more opportunities within the betting vertical of the industry and Betting Gods is the perfect match for us. They have a significant foothold in their market niche, they are strong in the UK where we are actively seeking acquisitions and we are the perfect match for them to increase product offering and expand to new markets”.
Mikael Strunge, Matching Visions Board Member said “We are delighted to become a part of Betting Gods Ltd. and we are confident that this is a great match up. Betting Gods is extremely good at what they do and will be able to grow considerably by applying the affiliate trade that MatchingVisions can deliver. We have seen the affiliate market become more and more consolidated throughout the last few years and Betting Gods has the potential to become an affiliate powerhouse. The next step for Betting Gods has arrived and we are thrilled to come along for the ride“.
It is the start of exciting times as two respected iGaming companies join forces – and what a time in the sporting calendar to do so! While the domestic football season is done and dusted, there are still some crucial World Cup qualification games to look forward to. Meanwhile, in the boxing world, there are a huge number of exciting matches for fight fans to get their teeth into. What’s more, we even have a fantastic match-up between UFC star Conor McGregor and all time boxing great Floyd Mayweather on our hands before the end of the year. In Golf, major contests which are to be contested, and with Wimbledon approaching the timing couldn’t be better for this announcement just days before Amsterdam Affiliate Conference.
Affiliate tracking platform’s Odds Betting Banner Creation Tool allows publishers to create branded banners including real-time information and odds
RavenTrack, the fastest-growing affiliate tracking platform developed specifically for the industry, has joined forces with StatsPlug to add yet another cutting-edge tool to its platform.
The partnership means RavenTrack can use StatsPlug’s data-driven technology to roll out a first-of-its-kind Odds Betting Banner Creation Tool.
Operators can offer this tool to their affiliate partners, allowing them to create branded banners across a host of sports that include real-time information and odds.
This helps affiliates to push fresh content to their audiences which in turn allows them to drive acquisition and increase retention and player value from existing customers.
Adam Rowley, Managing Director at RavenTrack, said: “We are thrilled to be able to utilise the power of StatsPlug’s technology to provide yet another unique service to our clients.
“Our goal at RavenTrack is to give the greatest opportunity for success, and we believe implemented forward-thinking products like our Banner Creation Tool do just that.”
Mathew Symmonds, Co-Founder at StatsPlug, added: “RavenTrack is the perfect partner for StatsPlug’s self-service banner creation software.
“This integration enables RavenTrack’s affiliates and clients to create dynamic, on-brand banners independently, saving time and costs while driving higher conversions with timely and engaging media.”
To mark the launch of the product, expected in Q1 2025, RavenTrack is offering a one-month free trial to all existing customers who can utilise the power of the Banner Creation tool.
The launch of the Banner Creation Tool further enhances the RavenTrack platform, which allows operators to track, optimise and grow their affiliate programs.
It is a proprietary solution designed specifically for iGaming and to meet the unique demands of the sector including withstanding the pace and complexity of affiliate marketing for online sports betting and casino.
RavenTrack is reliable, accurate and fast, and has a seamless UX so operators don’t miss a single click or conversion and can easily dig into data and generate valuable insights.
Where RavenTrack really stands out is its reporting, with 20+ templates offering high levels of customisation and super granular levels of insight.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The...
iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered...
Statutory levy affiliate reaction
Below the latest reaction from QiH Group CEO Jamie Walters on the UK government’s statutory levy announcement: Jamie Walters,...
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity. Rightlander, a leading provider of marketing compliance...
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven...
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator...
ReferOn Partners With Italy’s MicroGame to Boost Affiliate Marketing in the Region
ReferOn, the state-of-the-art affiliate management system, announces its strategic partnership with MicroGame, Italy’s leading iGaming provider. MicroGame is Italy’s...
NetRefer to Showcase CoPilot AI at SiGMA Malta 2024
Earlier this year at iGB London, NetRefer, a leading provider in affiliate marketing platforms, introduced its groundbreaking AI solution,...
Omni Casino Launches Convert Stars Affiliate Program, Targeting Streamers and Influencers in the iGaming Space
Omni Casino (omnicasino.com), a legendary iGaming brand operating globally since 1997, proudly announces the launch of its new affiliate...
Online Slots beyond 2024: What does the future bring?
As we move beyond 2024, the online gambling world is set to evolve rapidly, and slots online are no exception....
-
iGB7 days agoiGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
-
Conferences6 days ago
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
-
Affiliate Announcements5 days ago
RavenTrack unites with StatsPlug to launch innovative affiliate tool
