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Affiliate Announcements

XLMedia expands into Romania with affiliate acquisition

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XLMedia-Ponturi Bune

XLMedia‘s Ory Weihs (Group CEO) has reaffirmed his company’s commitment to the igaming industry with the announcement that it has bought a portfolio of Romanian-facing affiliate websites and obtained a licence in the country.

The digital marketing company paid approximately US$1m for the online betting and gambling content websites, the most significant of which is ponturi-bune.ro, a predominantly sports-focused affiliate site that also covers the casino and poker verticals.

Although this year XLMedia has made significant acquisitions outside the igaming space, including Canadian credit card comparison website Greedyrates.ca and mobile performance marketing platform ClicksMob, chief executive Ory Weihs said the Romanian deal demonstrated its continuing commitment to the igaming industry.

We have quite a lot of activities outside of gambling but still gambling is our biggest vertical and this is a display that we are still very much interested in investing in it,” said Weihs.

Although this is a smallish deal it shows that even though we’ve acquired assets outside the gambling sector in the last couple of years as well, we’re still very much interested to grow in gambling, especially in regulated markets like Romania, and we expect to make more acquisitions in the future.”

Since 2015, in order to operate in Romania affiliates have been required to obtain a Class II licence from Romania’s National Gambling Office (ONJN). XLMedia was granted a licence in January and there are currently 28 other affiliates holding licences in the country, according to the ONJN’s website.

A number of leading European operators have entered the Romanian market since the new regulatory system was put in place, and the fact that many of its clients are already in Romania was one of the driving factors behind XLMedia’s decision to enter the market, said Weihs.

Ponturi Bune counts large European operators such as 888, Unibet and NetBet among its affiliate marketing partners.

He added that he believes the Romanian market has a lot of potential for further growth. “Of course it is a less mature market than Scandinavia or the UK but it is not necessarily a reflection of the market size.

“It always has been a very active sportsbetting market, it is a growing economy, there are quite a lot of people in Romania, it is in the European union, it is regulated so it has all the characteristics of a gambling market that we are interested in.

XLMedia and other large affiliates such as Catena and Raketech have been very active in acquiring smaller affiliates over the past 18 months, with the pace of M&A activity expected to continue in the near future.

Affiliate Announcements

4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!

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4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!

 

4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.

Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.

Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.

Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”

By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.

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Affiliate Announcements

Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

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Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’

 

PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.

PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”

Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.

“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”

She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!

“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”

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Affiliate Announcements

3 New Websites Approved by QMRA

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Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant

 

QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.

QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).

QMRA is available for the following markets:

Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia

Various well known international affiliate companies joined QMRA already:

  • Game Lounge, Gaming Innovation Group and Leadstar Media

Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.

The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:

https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/

We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!

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