Affiliate Announcements
Catena Media strengthens its sports betting and media offering through the acquisition of assets in Online Media
![Catena Media](https://gamblingaffiliatevoice.com/wp-content/uploads/Catena-Media-May5.jpg)
Catena Media takes another step towards true global leadership and the position as the fastest growing company within lead generation through the acquisition of certain assets in Online Media (UK) Ltd.
Online Media is a UK based fast-growing sports betting affiliate with a strong position within alternative display marketing. By acquiring assets in Online Media, Catena Media adds another market channel to its customer offering and additional strength to the Paid Media segment. The acquisition includes, among other, the domain names Bets.co.uk, Bonuses.co.uk and iGamble.co.uk and certain thereto related assets.
The purchase price for the assets amounts to an upfront payment of GBP 11.65 million which shall be paid as a cash consideration no later than on May 25, 2017, in conjunction with the transfer of the assets. In addition, there is an earn-out of maximum GBP 5.77 million, which is based on the revenue performance of the acquired assets over a period of one year from the closing date, i.e. May 25, 2017. To achieve the full earn out amount, the sellers need to generate revenue growth in excess of 75% during this period.
The acquired assets have a running rate of sales of about EUR 300 000 per month and a pre-tax profit margin of more than 70%.
Approximately 80% of the revenues are generated from regulated markets and about 90% of the revenues stems from revenue share contracts. Online Media specializes in horse racing and football, and most business derives from the UK market.
“We work continuously to identify attractive acquisition prospects that complement and strengthen our portfolio. The acquired assets in Online Media will strengthen the sports betting offering and broaden the existing media offering to customers by adding alternative display marketing. The transaction will also further strengthen our position in the UK”, says Robert Andersson, CEO of Catena Media.
“We are now taking the next step in our development as part of Catena Media. We believe that this is the right time for us, as together we will be able to provide an even more powerful platform for growth”, says Paul Speakman of Online Media (UK) Ltd.
Affiliate Announcements
4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!
![4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!](https://gamblingaffiliatevoice.com/wp-content/uploads/4ThePlayer-and-Slots.png)
4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.
Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.
Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.
Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”
By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
![Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’](https://gamblingaffiliatevoice.com/wp-content/uploads/Ya8Mtl9QccOLxbIwhMmeFCuTLjPmg1ig9AUHWpfa-1.jpg)
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
Affiliate Announcements
3 New Websites Approved by QMRA
![Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant](https://gamblingaffiliatevoice.com/wp-content/uploads/QMRA-1.png)
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!