Boomerang visits SiGMA Eurasia and Affiliate World in Dubai in just one dynamic week. Remaining flexible and responsive, Boomerang unveils exciting opportunities and prospects poised to drive mutually beneficial affiliations and collaborations with partners

Boomerang is set to make a presence at two major upcoming events – SiGMA Eurasia from February 26-27 and Affiliate World from February 28-29, highlighting its dedication to nurturing strategic relationships and creating new avenues for collaborations on a global scale.

At SiGMA Eurasia, the Boomerang will seize opportunities to engage with industry partners during the core conference days of February 26-27. The team will attend the event to engage in meaningful interactions and explore potential partnerships throughout the conference, ensuring a flexible and responsive presence to meet with affiliates and industry peers. Welcome to arrange meetings with Boomerang’s representatives to explore potential collaboration avenues.

After a stopover at SiGMA Eurasia, the Boomerang team will shift its focus to Affiliate World on February 28-29. The Boomerang team will exhibit at Booth C18. With the company’s development roadmap, which includes launching new projects this year, Boomerang’s stand is essential for partners interested in exploring innovative affiliate marketing opportunities for iGaming products. Visitors are invited to the Boomerang booth to meet the team face-to-face and gain insights into prospective partnership possibilities.

Vitalii Prokofev, Chief Executive Officer at Boomerang, emphasized the significance of the company’s participation strategy: “Attending these events allows Boomerang to connect directly with affiliate managers and create convenient touchpoints, as SiGMA Eurasia and Affiliate World are perfect networking opportunities in the region. Participating is a chance for open communication with our current and new partners, as Boomerang is driven by a partner-first mindset. Working on cultivating an environment for mutual success, we look forward to productive meetings at both events.”

Vitalii Prokofev’s remarks accentuate Boomerang’s persistent focus on propelling affiliate prosperity through advanced, compliant solutions, proprietary technologies, and an enduring pledge to be a trustworthy, high-performing partner globally.

iGB Affiliate is set to bid farewell to London in record-breaking style with show organisers projecting that the last edition prior to the show’s relocation to Barcelona in 2025 will register a circa 10+% increase in visitor numbers. Other key performance indicators are also in positive territory with the number of exhibitors and sponsors over 250, (+11% year on year) occupying a total of 13,647 sqm (11,758 in 2023).

Looking ahead to February’s event, Portfolio Director Naomi Barton stated: “Every metric that we reference is showing that iGB Affiliate will continue its upward trajectory, building on the substantial growth experienced in the last 2 years and demonstrating that for the global igaming affiliate sector, this is THE global event that customers need and want for their business success.

“The sense of positivity began immediately following registration opening in October, this was continued in November when we received a record 338 submissions for the iGB Affiliate Awards, and has been further evident with the high number of table bookings for the Awards evening and peak demand for accommodation at the show’s HQ Hotel, One Hundred Shoreditch.”

She added: “This being the last edition of iGB Affiliate to take place in London has certainly registered with the international igaming affiliate community – however, this show is all about the future. We know from the research that we undertake with stakeholders that the major motivator for visitors attending iGB Affiliate is the unique opportunity it provides to embrace everything that’s new in the sector.

“iGB Affiliate stakeholders want to stay on top of the latest industry trends, network with potential partners and clients, connect with industry leaders, gain insights into emerging technologies and learn from global igaming experts. All of these elements will be central to the iGB Affiliate 2024 show experience.”

‘A glimpse into the future and a chance to see what the industry will be like tomorrow’ is how Alex Sommers, Director of Affiliate Marketing at 1xBet, described the opportunities that he believes will be available to visitors attending the forthcoming iGB Live!/iGB Affiliate Amsterdam which is taking place across 28 September – 1 October at the RAI, Amsterdam.

The leading online brand which is the Diamond Sponsor for the affiliate event series, believes the long gap between major in-person gaming events has made industry professionals hungry for knowledge and networking. He explained: “We are confident that brands will be looking to the future. There was a long pause between major exhibitions, and we’re all clearly gathering here for big plans. And given that such a variety of companies will be represented in one place, it seems that we will discuss all aspects of the betting industry in general. Starting from the work undertaken by brands during the conditions that were in place last year, and ending with the new challenges that will face us.”

Presenting a compelling and passionate case for in-person and the reasons why the industry will be out in force at the Amsterdam-based shows, he argued: “Of course technology allows you to arrange a call with partners on the other side of the world in just a couple of clicks, but we are convinced that live interaction is a much more enjoyable method of communication. We are all human beings who enjoy interacting, communicating and meeting at events such as exhibitions.

“Moreover, at large events, there is always a festive atmosphere and the whole scale of the industry is felt. These emotions cannot be conveyed in the same way via virtual meetings. We’ve made big plans and look forward to meeting old acquaintances.”

The focus is firmly on partnerships both existing and new. “Many meetings with current partners are planned plus we also expect to meet new faces – all the time discussing interesting proposals and ideas ‘ he stated.

“Exhibition days are challenging but incredibly interesting. Our staff get up early in the morning and return late at night. And in the meantime – dozens of meetings and negotiations are planned. Such events help to unite our team even more, we get to not only know our competitors better but also ourselves. Therefore, we look at iGB only in the most positive way. We look forward to our trip to Amsterdam and invite everyone to chat and discuss partnership opportunities with us. There are very specific areas in which we will act, but we like to keep our cards close to our chest – what we can divulge now though is that people will be pleasantly surprised as we share our vision of innovations that will be introduced in the field of betting!”