Affiliate Announcements
Affiliate Grand Slam in Tallinn this April

Come 2017, the organizers of SIGMA wanted to raise the bar a little higher and decided to create a new formula for a smaller, more intimate event. With the backing of five operators, each of which will be an official, exclusive host, they are flying 200 affiliates to charming Baltic city of Tallinn, Estonia, for two nights of quality entertainment and networking.
In the words of Eman Pulis: “The formula is simple: we will fly 200 quality affiliates, no expenses saved – flights, two nights at the Hilton, wining and dining, networking poker tourney and more. Five operators will be able to host this Grand Slam. We chose carefully five operators who have something innovative to offer, who are launching a new product with an edge, whom affiliates would be interested to meet for the very first time.”
The organizers wanted to give the affiliates a good reason to meet them in Estonia, so they lined up the following five:
1. EGO, launching their new brand PlayOJO
2. Betting Gods, offering an innovative subscription based sports book affiliate deal
3. Olybet, offering an omnichannel alternative where Nordic players can play online as well as land-based in all their Olympic Casinos
4. Quasar, launching their new brand OVO
5. VideoSlots, one of the fastest growing casinos in the market
Why AGS? Why Tallinn?
TRAVEL TIME: First and foremost because the focus will be predominantly (not exclusively) on affiliates from nearby countries, thus enabling them to fly more affiliates, and making it less taxing to travel. Put succinctly a one hour flight is less likely to disrupt work commitments than a twelve hour connected flight! The venue is six minutes away from the small airport too.
COSTS: Shorter flights mean cheaper tickets too! Plus, why stay at a three star hotel in Oslo when you can get a five star all inclusive for the equivalent price in Tallinn? Let’s be honest, on 200 affiliates, costs will add up!
DISCOVERY: The city is buzzing with tech startups and provides an ideal e-infrastructure, specifically for nearby Nordics. With ninety-minute commutes and much cheaper wages, Tallinn may provide an alternative destination for business relocation. KPMG Tallinn have prepared an informative presentation about all this!
CONFERENCE: The organizers are carefully carving out a number of short presentation and power panels, combined with speed dating, workshops, Q&A sessions and fishbowls with topics that will interest each and every affiliate in the room. No boring sales pitches, no self-inflating ego trips – just quality content.
ENTERTAINMENT: They are gunning on all fronts to guarantee the right conference-unwind balance and have no doubt that the entertainment program in Tallinn will leave affiliates craving for more!
Ultimately, all guns point to SiGMA; they want to bring these affiliates closer to our show in November, closer to what they do back in Malta.
Are you an affiliate? Contact the organizers or any of the above five operators today, register today and, come April, mingle with fellow affiliates and great brands. Find out if you qualify for this unique treat. Enjoy Making Money with our very first run of Affiliate Grand Slam!
Affiliate Announcements
Betsson Group Affiliates named sponsor of iGaming Club London ’23

Affpapa, the ultimate iGaming directory connecting affiliates and operators, can today announce that Betsson Group Affiliates has been named a sponsor of its upcoming iGaming Club London ’23 event.
Betsson Group Affiliates, home to industry-leading brands such as Betsson, Betsafe, NordicBet is recognised for combining the finest practices of the dynamic online gaming sector with the foundation of a traditional business-led approach.
The iGaming operator is a “long-time partner” of AffPapa, having developed several connections with affiliates through the AffPapa directory.
The company has now secured the exclusive sponsorship ticket, which in addition to sponsoring the headline event during ICE, also grants the operator access to the AffPapa directory, the companies’ partnership is extended for yet another solid year.
Shakyra Jonsson, Senior Affiliate Operations Manager at Betsson Group Affiliates, stated: “Betsson Group Affiliates are excited to extend their partnership with AffPapa, one of the most exciting new directories within our industry.
“Our experience has been top and the team at AffPapa have been amazing and supportive. We look forward to another great year ahead in collaboration with AffPapa.”
Triston Smook, Head of Affiliates at BGA, added: “iGaming Club was a resounding success in Amsterdam, and we are excited to see what this organisation can deliver in London this year! Networking between top professionals is always at the highest level at this event and is an experience not to be missed.”
Yeva Avagyan, Head of Commercials at AffPapa, commented: “Betsson Group Affiliates has been a long-time AffPapa partner, and we couldn’t be happier to welcome them to iGaming Club London as one of the event’s official sponsors! We’re looking forward to taking this partnership with the BGA team to the next level.”
iGaming Club London is part of a global series of events powered by AffPapa, featuring the biggest figures in iGaming, with the sole objective of building business relationships among participants of the sector.
Exclusive dinner and drinks, with iGaming speed dating designed to help attendees get connected with potential partners quickly. Affiliates, operators, and B2B companies can use this chance to showcase products/services, build relationships and create business opportunities.
Affiliate Announcements
PartnerMatrix inks new affiliate channel deal with AdmiralBet

PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.
Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.
AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.
Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.
“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”
Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.“
Affiliate Announcements
QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP

We are ecstatic to start cooperating with MyAffiliates, the top-of-the-line affiliate tracking software platform.
Founded in 2007 by a group of devotees, MyAffiliates quickly rose to prominence for its superior flexibility, impeccable support, complete transparency, and absolute reliability. As a dedicated online gambling affiliate tracking platform, MyAffiliates proudly stands on the throne when it comes to managing affiliate programs and streamlining sales activities.
Its super-efficient features – affiliate, customer, and media management, advanced reporting, and commission plans – empower operators to raise brand awareness, increase traffic and profits, expand their customer base, and keep all affiliate marketing activities at the highest possible level of quality. All features are incredibly flexible, customizable, and scalable, designed to meet all business needs and keep pace with casino growth.
All things considered, it’s no surprise that the MyAffiliates marketing solution is experiencing such crazy-big success, attracting, like a magnet, hundreds of casino providers and powering some of the largest online affiliate programs.
“The MyAffiliates team constantly goes the extra mile regarding product innovation. The platform isn’t just client-oriented but also solution-oriented, forming a powerful combination of business support and software functionalities that puts it in a superior position compared to other affiliate software providers. We are thrilled to have partnered up with such dedicated professionals.”, commented Oliver de Bono, Quantum Gaming CEO.
“MyAffiliates is very excited to be one of the very first partners of Quantum Gaming following their recent launch. We really look forward to providing them with our software in order to be part of their growth and success.” – added Clemence Dujardin, Managing Director.
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