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Affiliate Announcements

Affiliate Grand Slam in Tallinn this April

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AGS in Tallinn

Come 2017, the organizers of SIGMA wanted to raise the bar a little higher and decided to create a new formula for a smaller, more intimate event. With the backing of five operators, each of which will be an official, exclusive host, they are flying 200 affiliates to charming Baltic city of Tallinn, Estonia, for two nights of quality entertainment and networking.

In the words of Eman Pulis: “The formula is simple: we will fly 200 quality affiliates, no expenses saved – flights, two nights at the Hilton, wining and dining, networking poker tourney and more. Five operators will be able to host this Grand Slam. We chose carefully five operators who have something innovative to offer, who are launching a new product with an edge, whom affiliates would be interested to meet for the very first time.

The organizers wanted to give the affiliates a good reason to meet them in Estonia, so they lined up the following five:

1. EGO, launching their new brand PlayOJO
2. Betting Gods, offering an innovative subscription based sports book affiliate deal
3. Olybet, offering an omnichannel alternative where Nordic players can play online as well as land-based in all their Olympic Casinos
4. Quasar, launching their new brand OVO
5. VideoSlots, one of the fastest growing casinos in the market

AGS hosts

 

Why AGS? Why Tallinn?

TRAVEL TIME: First and foremost because the focus will be predominantly (not exclusively) on affiliates from nearby countries, thus enabling them to fly more affiliates, and making it less taxing to travel. Put succinctly a one hour flight is less likely to disrupt work commitments than a twelve hour connected flight! The venue is six minutes away from the small airport too.

COSTS: Shorter flights mean cheaper tickets too! Plus, why stay at a three star hotel in Oslo when you can get a five star all inclusive for the equivalent price in Tallinn? Let’s be honest, on 200 affiliates, costs will add up!

DISCOVERY: The city is buzzing with tech startups and provides an ideal e-infrastructure, specifically for nearby Nordics. With ninety-minute commutes and much cheaper wages, Tallinn may provide an alternative destination for business relocation. KPMG Tallinn have prepared an informative presentation about all this!

CONFERENCE: The organizers are carefully carving out a number of short presentation and power panels, combined with speed dating, workshops, Q&A sessions and fishbowls with topics that will interest each and every affiliate in the room. No boring sales pitches, no self-inflating ego trips – just quality content.

ENTERTAINMENT: They are gunning on all fronts to guarantee the right conference-unwind balance and have no doubt that the entertainment program in Tallinn will leave affiliates craving for more!
Ultimately, all guns point to SiGMA; they want to bring these affiliates closer to our show in November, closer to what they do back in Malta.

Are you an affiliate? Contact the organizers or any of the above five operators today, register today and, come April, mingle with fellow affiliates and great brands. Find out if you qualify for this unique treat. Enjoy Making Money with our very first run of Affiliate Grand Slam!

Affiliate Announcements

3 New Websites Approved by QMRA

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QMRA Launches Ontario Quality Mark for Affiliates

 

QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.

QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).

QMRA is available for the following markets:

Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia

Various well known international affiliate companies joined QMRA already:

  • Game Lounge, Gaming Innovation Group and Leadstar Media

Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.

The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:

https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/

We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!

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Affiliate Announcements

WA.Technology Launches WA.Affiliates

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WA.Technology Launches WA.Affiliates

 

WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations. 

WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.

Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.

Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.

Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”

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Affiliate Announcements

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

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CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

 

Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.

The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.

Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.

The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.

The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.

The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.

The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.

The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.

The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.

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