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Affiliate Interviews: Roman from BonusBonusBonus

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In our newest interview we talked with Roman of Bonusbonusbonus.com, one of the most comprehensive online gaming information portals.

 

Name: Roman
Age: 38
Hometown: Vienna
Living in: Vienna
Favorite Food: Schnitzel
Must Read Book: The Richest Man in Babylon by George S. Clason
Profession/Job title: Manager

GAV: Hello Roman, first of all tell us and our readers as well, a little bit about yourself. How did
your career start in the industry? What was the main idea of developing this great online
gambling portal?

Roman: Hello! Well, I have been passionate about sports and betting since I remember myself. The concept of Bonusbonusbonus.com appeared gradually on my mind, when I realized that there was no similar portals online, where you could find all the information about anything related to betting and sports. With this idea I had decided to start BonusBonusBonus.com in 2006.

GAV: Since there are thousands of websites and portals in this niche out there, where do you
think bonusbonusbonus.com stands now and what is that plus that the other portals don’t have?

Roman: Quantity and quality of information. When BonusBonusBonus.com started, there were not so many portals out there. However, now there are plenty of them, but BBB will always standout, as through the years we gathered information which for others will take years to collect. And about quality, I would say most of the portals will provide information based on the affiliate commission they receive. We however, are presenting the bookmakers and providers the way they are.

GAV: How do you see the online gambling market/industry at this moment?

Roman: With a high potential of development, even if restrictions become more and more.

GAV: In your opinion what are the strong points of Bonusbonusbonus.com and what makes it
stand out from the other niche websites/directories?

Roman: Besides the quantity and quality points mentioned before, I think one of the strongest points is that we are not focused only on betting, or only on casino and poker. We have them all. So basically any gambler will find what they are looking for on BonusBonusBonus.com.

GAV: How did you start the portal and most of all what bumps did you have to overcome at the
beginning?

Roman: Starting was easy. Building up the website as a trustful resource was the difficult part. Basically, when recommending to our visitors a bookmaker or casino provider we are taking a huge responsibility. Preselecting, testing and researching on each provider to be presented, was the hardest part I would say.

GAV: We have surfed your website and found some great quality content. Are you writing it
by yourself or do you have a team of people writing for you? You currently have 10 domains
under the same name, is it hard to maintain all of them?

Roman: Some of the content I write myself, but I also have a team of 3 people which contribute on maintaining the website on all the domains. Nobody said is easy, but we can assure that we totally dedicate ourselves to bring the highest quality content to our visitors.

BonusBonusBonus logo

GAV: How do you manage to keep the portal fresh and relevant, when a lot of fluffy and
nonsense appear on the Internet non-stop?

Roman: Regular checking and qualified people that take care of it, is the key for it.

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?

Roman: In my opinion, a good Affiliate Manager –Affiliate relationship should be built on transparency and communication. Lack of communication is mostly the cause of conflicts and misunderstandings.
Another important thing is flexibility. Affiliate Managers should be more flexible to Affiliates, as there are many types of websites fit for Affiliate. Let’s say that the Affiliate Managers should individualize each relationship with any Affiliate – it would work as kind of motivation as well.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it
become a truly global phenomenon?

Roman: Yes. I would say that casino and gambling are the most popular methods of entertainment. And this
will not change any time soon.

GAV: Tell us one change that you want to see in the online gambling affiliate ecosystem?!

Roman: Centralization and simplification of the system. Would be nice if on all affiliate accounts, there would be a chat where Affiliate could contact the Manager within the working hours, for any given questions. Things would run smoother like this.

GAV: Any advice you would like to offer to newbies who are looking to venture into this majestic
industry!?

Roman: Yes. Be careful where you bet, if you are a newbie bettor. If you are a newbie Affiliate – built first content which would make you standout, before posting too many banners.

GAV: How about iGaming/online casino conferences, do you attend any? If so, which one is your
favorite and what is your most fun experience?

Roman: Didn’t get the chance to attend one yet.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming
hotspot in the future? Where do you think the region must improve upon?

Roman: I believe Eastern Europe will become a potential gaming hotspot only when their economy will be jump up. Nowadays, most of the Eastern European countries are having a low GDP per capita, which makes it difficult for attracting gaming providers. But if we speak about a possibility of making it, I would focus on Romania or Poland.

GAV: Where would you like to travel in Eastern Europe, any favorite country or region?

Roman: Russia, in St. Petersburg – I heard is a marvelous city. And Romania for their castles.

GAV: Where you wouldn’t want to travel in Eastern Europe 🙂 ?

Roman: Ukraine.

GAV: How about a favorite celebrity, do you have one?

Roman: Robert de Niro.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

Roman: It is a great website – the ABC for any Affiliate with the latest news and greatest events. I would highly recommend it to any Affiliate!

 

Thank you very much for your answers Roman, we really appreciate it! All the best to you and if you have some news or updates that you’d like to share with us feel free to contact us!

Affiliate Success

ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026

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ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.

Turning Complexity into Clarity

Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.

This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.

Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.

Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.

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Affiliate Success

Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026

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Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.

The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.

iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.

The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.

David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.

“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.

“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”

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Affiliate Success

ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth

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ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth

ReferOn, the data-driven affiliate management platform, has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”.

These nominations reflect ReferOn’s rapid evolution from a fast-growing platform into a mature affiliate management solution trusted by operators seeking greater scalability, automation, and operational control.

Solving Affiliate Management Complexity at Scale

Over the past year, ReferOn has focused on solving one of the industry’s most persistent challenges: managing affiliate programmes efficiently at scale. By automating key affiliate management processes and transforming fragmented data into actionable insights, the platform enables operators to scale partner programs more efficiently while maintaining full visibility and control.

Turning Data Into Faster Decisions

As platform capabilities expand, Refie serves as an intelligent UX layer that makes complex data instantly understandable. By translating backend logic into intuitive visual guidance, it helps users move faster, make better decisions, and spend less time navigating reports.

By translating technical precision into intuitive visual feedback, Refie eliminates the need to dig through dense reports, guiding users toward real-time performance and faster decision-making. It moves beyond simple functionality; it’s about giving teams their time back by making complex data instantly readable.

Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”

The winners will be announced at the EGR B2B Awards ceremony, taking place on June 3 at City Central, HAC, in London.

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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

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