Affiliate Success

Affiliate Interviews: Roman from BonusBonusBonus

Published

8 years ago

November 17, 2016

In our newest interview we talked with Roman of Bonusbonusbonus.com, one of the most comprehensive online gaming information portals.

Name: Roman
Age: 38
Hometown: Vienna
Living in: Vienna
Favorite Food: Schnitzel
Must Read Book: The Richest Man in Babylon by George S. Clason
Profession/Job title: Manager

GAV: Hello Roman, first of all tell us and our readers as well, a little bit about yourself. How did
your career start in the industry? What was the main idea of developing this great online
gambling portal?

Roman: Hello! Well, I have been passionate about sports and betting since I remember myself. The concept of Bonusbonusbonus.com appeared gradually on my mind, when I realized that there was no similar portals online, where you could find all the information about anything related to betting and sports. With this idea I had decided to start BonusBonusBonus.com in 2006.

GAV: Since there are thousands of websites and portals in this niche out there, where do you
think bonusbonusbonus.com stands now and what is that plus that the other portals don’t have?

Roman: Quantity and quality of information. When BonusBonusBonus.com started, there were not so many portals out there. However, now there are plenty of them, but BBB will always standout, as through the years we gathered information which for others will take years to collect. And about quality, I would say most of the portals will provide information based on the affiliate commission they receive. We however, are presenting the bookmakers and providers the way they are.

GAV: How do you see the online gambling market/industry at this moment?

Roman: With a high potential of development, even if restrictions become more and more.

GAV: In your opinion what are the strong points of Bonusbonusbonus.com and what makes it
stand out from the other niche websites/directories?

Roman: Besides the quantity and quality points mentioned before, I think one of the strongest points is that we are not focused only on betting, or only on casino and poker. We have them all. So basically any gambler will find what they are looking for on BonusBonusBonus.com.

GAV: How did you start the portal and most of all what bumps did you have to overcome at the
beginning?

Roman: Starting was easy. Building up the website as a trustful resource was the difficult part. Basically, when recommending to our visitors a bookmaker or casino provider we are taking a huge responsibility. Preselecting, testing and researching on each provider to be presented, was the hardest part I would say.

GAV: We have surfed your website and found some great quality content. Are you writing it
by yourself or do you have a team of people writing for you? You currently have 10 domains
under the same name, is it hard to maintain all of them?

Roman: Some of the content I write myself, but I also have a team of 3 people which contribute on maintaining the website on all the domains. Nobody said is easy, but we can assure that we totally dedicate ourselves to bring the highest quality content to our visitors.

GAV: How do you manage to keep the portal fresh and relevant, when a lot of fluffy and
nonsense appear on the Internet non-stop?

Roman: Regular checking and qualified people that take care of it, is the key for it.

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?

Roman: In my opinion, a good Affiliate Manager –Affiliate relationship should be built on transparency and communication. Lack of communication is mostly the cause of conflicts and misunderstandings.
Another important thing is flexibility. Affiliate Managers should be more flexible to Affiliates, as there are many types of websites fit for Affiliate. Let’s say that the Affiliate Managers should individualize each relationship with any Affiliate – it would work as kind of motivation as well.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it
become a truly global phenomenon?

Roman: Yes. I would say that casino and gambling are the most popular methods of entertainment. And this
will not change any time soon.

GAV: Tell us one change that you want to see in the online gambling affiliate ecosystem?!

Roman: Centralization and simplification of the system. Would be nice if on all affiliate accounts, there would be a chat where Affiliate could contact the Manager within the working hours, for any given questions. Things would run smoother like this.

GAV: Any advice you would like to offer to newbies who are looking to venture into this majestic
industry!?

Roman: Yes. Be careful where you bet, if you are a newbie bettor. If you are a newbie Affiliate – built first content which would make you standout, before posting too many banners.

GAV: How about iGaming/online casino conferences, do you attend any? If so, which one is your
favorite and what is your most fun experience?

Roman: Didn’t get the chance to attend one yet.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming
hotspot in the future? Where do you think the region must improve upon?

Roman: I believe Eastern Europe will become a potential gaming hotspot only when their economy will be jump up. Nowadays, most of the Eastern European countries are having a low GDP per capita, which makes it difficult for attracting gaming providers. But if we speak about a possibility of making it, I would focus on Romania or Poland.

GAV: Where would you like to travel in Eastern Europe, any favorite country or region?

Roman: Russia, in St. Petersburg – I heard is a marvelous city. And Romania for their castles.

GAV: Where you wouldn’t want to travel in Eastern Europe 🙂 ?

Roman: Ukraine.

GAV: How about a favorite celebrity, do you have one?

Roman: Robert de Niro.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

Roman: It is a great website – the ABC for any Affiliate with the latest news and greatest events. I would highly recommend it to any Affiliate!

Thank you very much for your answers Roman, we really appreciate it! All the best to you and if you have some news or updates that you’d like to share with us feel free to contact us!

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First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Published

2 weeks ago

April 14, 2025

George Miller

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.

The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.

The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.

Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.

“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!

“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.

“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”

Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.

“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”

Affiliate Success

SOFTSWISS Affiliate Software Platform Wins at IGA 2025

Published

3 months ago

January 21, 2025

George Miller

SOFTSWISS Affiliate Software Platform Wins at IGA 2025

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.

The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.

Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.

Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.

“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.

Affiliate Announcements

QMRA Launches Italian Quality Mark for Affiliates

Published

6 months ago

October 15, 2024

George Miller

QMRA Research - Warning on potential Affiliate Ban in Finland

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.

In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:

- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.

Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.