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Affiliate Interviews: Christine, Co-Owner/Marketing Director at Streak Marketing, LLC

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Here is our latest affiliate success story, starring Christine of Streakgaming.com, who is well known in the community for being well established and trustworthy!

GAV: First of all we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?

Name: Christine

Age: 47
Hometown: St.Louis
Living in: USA
Favorite Food: Sushi
Must Read Book:Stephen King’s Dark Tower Series                                                                                           Profession/Job title:Co-Owner/Marketing Director

GAV: Tell us a bit about yourself, we want to know who Christine really is, the main person behind Streak Gaming. Where were you born? What was the key idea of developing this great online gambling directory and forum ?

Christine: Born in St. Louis, Mo. Back in the cowboy day of online gambling I stumbled on a bingo site, Moo Cow bingo to be exact.  Once I’ve seen the site I thought to myself, wait a minute this is brilliant,  I can do this type of marketing and site building! After that, I become a single Mom of four and from there on this became my full time job and profession. I met my amazing business partner Carolyn who handles the technical/webmaster duties of the business. Between the both of us we have managed to create and maintain a power brand in iGaming.

GAV: Since there are thousands of websites in this niche out there, where do you think Streakgaming.com stands now? 

ChristineStreak Gaming stands as one of the top brands, we are well established and have never suffered Google panda penalties since we have always maintained good white hat ethical work.

GAV: What are the strong points of Streakgaming.com and what makes it stand out from the other niche websites/directories?

ChristineStreak Gaming stands out because we are one of the few forums’s left in the industry; we have weathered out many storms with the never ending regulations.  We plan to be around for a long time to come :). Staying up to date with the latest marketing trends, along with the use of social media is a must! 

GAV: How did you start and what bumps did you have to overcome at the beginning? 

ChristineAs I stated in a previous question we started as housewives and I guess you can say we fell into the niche market at the right time. From there we have prided ourselves to work with brands who maintain good ethics; we put players first and foremost. 

GAV: We have surfed your website and found some quality content. Are you writing it by yourself or you have a team of people writing for you? How many casino reviews are there on your website? How about the forum?

Christine: I generally write the content myself thanks for noticing my hard work! We have paid a few free lancers to do a bit of reviews in the past as well. Most of our content is paid staff whom has been around for over 10 yrs. Hiring good dedicated employees has been the back bone of our success. I could not comment on how many reviews we have since Streak Gaming has been around for 13 years, too many to count...

GAV: How do you keep the content fresh and relevant on your website and forum, when a lot of fluff and nonsense appear on the Internet on a daily basis?Streakgaming.com index page

Christine: We make it a point to maintain a close working relationships with our AM of all brands. Many times they are sending us newsletters, or we follow them on social media. There are four of us who slit this task so it becomes so much easier to keep up. 

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Christine: I am a big fan of developing close working relationships with my AM.  As of late it seems that there are newer breeds of AM’s in the industry, who do not care to chat with affiliates or try to get to know them.  I am all for the old school relationship building.  I tend to market brands more when the AM goes out of their way to keep me updated with their products. I also attend conferences, I like building that relationship with face to face networking.

GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon?

Christine: This is the question of the year… There is a lot of speculation but I do think we will see more power in affiliate networks. I think many of the small affiliates will be absorbed by these big brands. Then we have to factor in regulations, this is becoming more and more of a problem for many of us. I hope the US can become a fun market for us all soon as well! 

GAV: Tell us one change that you want to see in the casino affiliate ecosystem?! 

Christine: I would like to see the black hat affiliates wiped away forever… Also, if the big companies would recognize affiliates as the front line of their marketing force that would be great. 

GAV: What advise you would like to offer to newbies who are looking to venture into this great industry!?

Christine: Don’t take short cuts, find a niche market and jump in! I would focus more on live games, mobile and whatever the newest trends are at the time… Be ready to give a lot of time to this business, it does not come easy. Be persistent and you will succeed.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

Christine: I would have to say that the London Affiliate Conference (LAC) is my favorite and the most productive for networking. I attend several a year and plan on making my first trip to Malta for SiGMA next month. I also attend G2E in Vegas which is also a very good conference; I can see the state of gaming in the USA. 

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

Christine: I actually think the next biggest hotspot will be South America or Mexico. I would love to see Eastern Europe explode in iGaming but again with regulation that seems to be a long time away for us. 

GAV: And now for the fun part…., where would you like to travel in Eastern Europe? 

Christine: Well I have been to Hungary a few times so, I think my answer would be Romania.

GAV: Where you wouldn’t want to travel in Eastern Europe?  

Christine: Russia

GAV: Do you have a favorite celebrity?

Christine: Matthew McConaughey

GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?

Christine: I have just discovered this site after you reached out to me.  I see great potential and love that you found a good niche for yourself. I look forward to seeing your future growth and hope to meet you in person one day soon.

GAV: Thanks for your time Christine, we appreciate it, all the best to you and if you have any newsworthy updates feel free to contact us!

If you would like to suggest some more questions or subjects for future interviews, be sure to send your suggestions to: george@gamblingaffiliatevoice.com

Affiliate Success

ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

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ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.

Continuing 2025’s Momentum

The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.

Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.

Refie’s Human Impact

Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.

In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.

Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”

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Affiliate Success

ReferOn Wins Prestigious “Best Affiliate Software 2025” at SiGMA Central Europe B2B Awards

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ReferOn Wins Prestigious “Best Affiliate Software 2025” at SiGMA Central Europe B2B Awards

A milestone achievement as ReferOn continues to impress

ReferOn, the next-generation affiliate management platform, has taken the title of “Best Affiliate Software 2025” at the SiGMA Central Europe B2B Awards, held in Rome.

The award recognises ReferOn’s rapid growth in becoming a leader in iGaming. It distinguishes the platform for its cutting-edge architecture, exceptional product innovations, and measurable impact on affiliate operations.

Redefining Affiliate Management

In a short amount of time since its inception, ReferOn has become one of the most recognised names in affiliate technology, leading the way by creating user-centric features that help the real needs of affiliate managers.

The platform recorded rapid adoption, supporting an influx of tens of thousands of affiliates and millions of clicks while continuously evolving and growing with new features and refinements. The platform’s approach to innovation and user-facing experiences is its new living interface, Refie. Refie brings awareness and human-like interaction to the platform, helping make affiliate operations more personable and accessible.

Building Beyond the Standard

Alex Bukin, General Manager at ReferOn, commented on the win, “This award is more than recognition. It empowers and validates our team, encouraging us never to stop building. At ReferOn, we always aim to shape how affiliate marketing should work. At its core, it should be simple, transparent, and powerful. Every new integration and feature comes from a team that deeply understands the product and what real affiliate managers need. This helps us refine our platform to be the best it can be. And we’re only getting started!”

Continued Momentum

ReferOn’s win at SiGMA Central Europe marks another significant achievement. In 2025, the platform conducted multiple migrations and released groundbreaking features to transform affiliate operations. Its sights are set on 2026 — a year that will be focused on product refinements, sustainable growth through key industry partnerships, and delivering more key solutions for real affiliate managers.

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Affiliate Success

Casino Guru secures SiGMA Central Europe B2C Awards’ Best Affiliate 2025 distinction

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Casino Guru secures SiGMA Central Europe B2C Awards' Best Affiliate 2025 distinction

Casino Guru has won the “Best Affiliate 2025” category at the SiGMA Central Europe B2C Awards, distinguishing the company’s efforts in delivering the best online casino database and guiding players to the safest casinos of their choice.

Via Tuscolana hosted the ceremony on Tuesday, November 4, in Rome, Italy, distinguishing a number of companies, among which was Casino Guru, which secured the landmark accolade for itself.

Commenting on the win, Casino Guru’s Head of Casino Research, Matej Novota, said: “Winning the Best Affiliate 2025 award at the SiGMA Central Europe B2C Awards is a meaningful milestone for us as we approach the end of the year. At Casino Guru, we are honored to be recognized in this category. Our mission has always been to build the world’s most comprehensive online casino database and to offer impartial insights that empower players to make informed decisions. This award strengthens our resolve to continue serving as a trusted bridge between players and operators, while upholding the highest standards of integrity, transparency, and fairness in everything we do.”

Casino Guru has been awarded for its unflagging commitment to providing players with the most reliable up-to-date information about casinos and bonuses.

At its core, Casino Guru is committed to making the gambling industry safer and promoting best practices in Responsible Gaming. The company plays an active role in shaping these standards, drawing on its extensive experience, expertise, and firmly held values of fairness, integrity, and transparency.

Platforms such as the Global Self-Exclusion Initiative and Casino Guru Academy have been created to foster a better understanding of Responsible Gambling and how players and industry professionals can leverage it to their benefit.

Notably, the Casino Guru Awards have become a trend-setter in actively encouraging change on the part of industry stakeholders, and distinguishing deserving individuals and companies across numerous categories, such as Rising Star in Responsible Gambling, Most Impactful Social Responsibility Initiative, Fairest Bonus Policy, Industry Culture Shaper, and more.

Casino Guru has worked tirelessly, developing the world’s most complicated ranking system, the Safety Index, which carefully examines each casino’s offer, focusing on criteria favored by players, and issues an objective score that is also regularly updated.

Besides the Safety Index, Casino Guru has launched and maintains a world-beating independent adjudication service, the Complaint Resolution Center, which has returned more than $50m to players, including closing cases that involved more than $1m disputed by a single player.

Casino Guru is proud to receive the latest accolade from the SiGMA Central Europe B2C Awards, celebrating the company’s commitment to making gambling safer and better for everyone out there.

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