In our latest affiliate interview we’ve talked with Jenny, content manager of Swedish casino bonus site: Bastacasinobonus.se. Jenny and her team have recently launched a dynamic bonus ranking table where the bonus hunters can see bonus offers from different casinos and sort them under various criteria.
GAV: First of we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?
Living in: Stockholm
Favorite Food: Sushi
Must Read Book: The Gambler, Fyodor Dostoyevsky
GAV: Tell us a bit about yourself, we want to know who Jenny really is, the main person behind the Swedish casino bonuses site Bastacasinobonus.se. Where were you born? What was the key idea of developing this great comparison service for casino bonuses?
Jenny: I’m Jenny, 26, and I’m the content manager at bastacainobonus.se. I’m from Stockholm and I still live here. Enough about me though. The idea behind our site was to create a transparent site where we give the user to sort bonuses based on their actual value. There are a lot of affiliate sites, but we noticed that most of them clearly promote the sites that pay the most. We believe that players are becoming more knowledgeable about casino games and we wanted to create a website that acknowledges this.
GAV: Since there are thousands of casino bonuses websites out there, where do you think Bastacasinobonus.se stands now?
Jenny: That’s something that’s tough to measure. We are a small team but I think we have one of the best products on our niche market.
GAV: What are the strong points of Bastacasinobonus.se and what makes it stand out from the other niche websites?
Jenny: I believe that it is our transparency. We are very open with how we grade the bonuses and the reader have an opportunity to see a completely objective list that is only based on the value of the bonus offer.
GAV: How did you start and what bumps did you have to overcome?
Jenny: We had been running the site without a clear plan for a while, trying to figure out what it was supposed to be. Once we figured out the direction the hardest part was to figure out how to grade a casino bonus. Should we go with the biggest bonus amount? Most free spins etc? In the end we decided to base it on theoretical value when playing starburst, and I think it was a good choice.
GAV: We have surfed your website and found some pretty quality content. Are you writing it by yourself or you have a team of people writing for you? How many casino bonuses are there on your website?
Jenny: We have an in house team of three writers (including me) that produce the content. We currently have 48 different bonus offer and casino reviews. We are constantly adding new casinos but we are actually being quite selective. We turn down a lot of casinos due to them not having them a good enough game selection or not having a european license etc.
GAV: How do you keep the content fresh and relevant when a lot of fluff and nonsense appear on the Internet on a daily basis?
Jenny: We mostly publish factual (I think that is the word I’m supposed to use) articles like new casino reviews and current promotions that casinos run. That way the content is relevant for our bonus site.
GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Jenny: That’s an interesting question. The best relationships we have are the ones where we don’t have to be in contact with the manager very often, but still know that we can get a quick answer when needed.
GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon in the near future?
Jenny: Surely. Gambling has been around for ever and to think that it won’t be seems strange.
GAV: Name one change that you want to see in the casino affiliate ecosystem?!
Jenny: As an affiliate I would like a slightly better insight in to tagged players and administrative costs.
GAV: What advise you would like to offer to newbies who are looking to venture into this great industry?
Jenny: Start small and try to build something sustainable.
GAV: Do you have a favorite celebrity?
Jenny: Not really.
GAV: Do you attend any iGaming/casino conferences? If so, which one is your favorite and what is your most fun experience?
Jenny: No, I focus on content and leave the relationship building to the rest of the team.
GAV: What do you think the chances are for Eastern Europe on becoming potential gaming hotpot in the future? Where do you think the region must improve upon?
Jenny: It’s possible but I don’t have any real insight on how things work in Eastern Europe.
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe?
Jenny: Bucharest and Odessa seem like cool places.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Jenny: I’ll go anywhere once but I won’t go back to Budapest.
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?
Jenny: It’s a good website that makes it easy to keep up with the industry.
GAV: Thanks for your time Jenny, we really appreciate it, all the best to you and if you have any newsworthy updates feel free to contact us!
If you would like to suggest some more questions or subjects for future interviews, be sure to send your suggestions to: firstname.lastname@example.org or comment below this interview.
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Crash course for becoming a master in Casino Affiliate Marketing
Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).
Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.
- You must be sure that you are entering into a partnership with a reliable and reputed casino.
- Ensure that the number of commissions is processed timely in a safe environment.
Features of a casino affiliate
Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:
- Generally, casino affiliates have the same type of imagery and similar language to attract players.
- Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
- Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
- The main goal of casino affiliates is to get players and sign them up for one of their casino partners.
Payment arrangements for Casino Affiliates
In terms of payments, there are two models that are very popular for paying affiliates.
- The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
- The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.
Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.
How to Become a Casino Affiliate
Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.
Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.
OMG Affiliates won the Rising Star at iGB Affiliate 2022
OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!
The award night took place last night (April 13th, 2022) at the Troxy theater in London.
This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.
This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.
After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.
Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.
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