SiGMA
SiGMA to fly 300 affiliates to Malta this November
Two years and counting! The show has gained a lot of momentum since its inception, with big brands joining the list of premium sponsors and exhibitors from previous years. The show has cemented itself as the best igaming expo in the Mediterranean, bringing together affiliates, operators, solution providers and regulators under one roof in the heart of the igaming industry.
Shortly after the summit and a well-earned break we took heed of feedback from the delegates and exhibitors and will be introducing some interesting upgrades, including, but not limited to the following:
- Conferences: The organisers are shifting all conferences to a bigger conference room within the hotel, with full AC! They’ve also established new partnerships to ensure that delegates receive the best quality content.
- 300 Flights: Inspired by the movie 300, in an unprecedented move, the organisers this year are giving away the equivalent in flights for affiliates from all over Europe. Exhibitors are encouraged to invite VIP guests, flights on SiGMA, and throw a string of hospitality events around SiGMA. After all, Malta lends itself quite well for hospitality.
- Coffee: Last year’s ‘instant coffee breaks’ will be upgraded to ‘premium coffee breaks’. This was possible thanks to an exclusive partnership with Lavazza.
- Free Lunch: Free standing lunch will also be available on both days, giving delegates more time for business.
- SiGMA Pitch: The idea of a ‘SiGMA Pitch’ should go down well with so many start-ups, innovators and investors. With so many mergers and acquisitions, expect some serious deals to be made in a ‘Dragon’s Den’/‘Shark Tank’-like environment.
- Show Dates: Many wished for our dates to be further away from BAC and EiG so the organisers agreed to shift the show three weeks away from Berlin and back to back with their friends from MiGS, creating a dynamite Malta Gaming Week.
With the above upgrades, they’re building on the success story of the previous two shows. That a show invests in bringing 300 affiliates, covering flights, is unprecedented, but the organisers are positive this would leave a positive impact on the show in general, and with the many exhibitors specifically.
Interestingly enough, SiGMA has carved out a niche in the igaming events calendar – recruitment. Besides the usual business leads, an increasing number of exhibitors are relying on SiGMA for head hunting. Landing the right talent is no easy feat and with a solid workforce of 12,000 people, Malta provides the ideal recruitment backdrop. Tipico promoted Tipico-Careers last year. Expect more companies to jump on this idea and involve their HR department in budgeting for the show this year.
Making sure that the right, long term networking environment is nurtured, predominantly with the SiGMA show itself, but also throughout the year with a number of networking events. True to their word, they have been able to connect an endless number of C-level executives, suppliers, operators and affiliates with each other, and we, EEG, together with SiGMA, look forward to welcome even more industry players to this igaming nucleus.
Affiliates and operators who wish to find out more about the 300 flights opportunity may email [email protected] or call +356 99263626. Registration will open in May and further details are available on www.maltaigamingsummit.com.
ReferOn, the state-of-the-art affiliate management system, received the prestigious SiGMA Europe Award during the conference from November 12 to 14. The multi-day event saw over 27,000 delegates attend, with exhibitors like ReferOn able to interact with valuable B2B traffic and develop their professional networks.
Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, represented ReferOn at the event. They discussed the company’s tools and solutions with visitors and outlined its plans to develop its educational content with initiatives like the ReferOn Insights Seminars, which aim to support operators and affiliates in navigating the platform and increasing its effectiveness. The ReferOn team also highlighted the importance of an ever-changing market, with new features launched in the coming months and beyond.
Additionally, Alexia and David met with MicroGame’s CCO, Diego Mendez, to celebrate their recent landmark partnership. The collaboration will see ReferOn make significant strides to become Italy’s leading affiliate management system as MicroGame’s extensive portfolio of brands will implement the company’s solutions.
ReferOn team won the “Best Partner for Customer Acquisition & Retention 2024” category at the esteemed SiGMA Awards 2024 event. The company was presented with this award due to its commitment to improving the affiliate engagement process and its efforts to provide the best tools to address current operator and affiliate challenges.
Alexia Gauci commented, “The team is thrilled to receive this reputable award from a distinguished organisation like SiGMA. It’s an important milestone for us as we continue to develop our products and services to help operators and affiliates succeed. We have a lot of plans for 2025.”
SiGMA East Europe will hold its third event for the Balkan-Slavic markets in Hungary this September. Powered by Soft2Bet and taking place at the Hungaro Expo in Budapest from the 2nd to 6th of September, the event is expected to attract a 9,000-strong crowd to the expo’s Pavilion E arena.
The event will also be held back-to-back with Affiliate World, which takes place on the 5th and 6th of September in Budapest – making SiGMA East Europe a must attend for operators.
This unique partnership promises an unrivalled networking environment, offering operators the chance to connect with top tier affiliates from a diversity of sectors. With an estimated 5,000 new affiliates expected to participate, this collaboration is set to elevate opportunities for operators and suppliers alike, while also bringing many of the world’s top affiliates closer to the iGaming community. Affiliate World also took place alongside the SiGMA Eurasia event, held in Dubai earlier this year.
SiGMA is time for celebration as ReferOn wins Rising Star of the Year award from 5 Star Media!
ReferOn, the state-of-the-art affiliate management platform for the iGaming industry, celebrated its first presence at SiGMA Malta Europe with numerous partners and client meetings and is delighted to announce that it won the Rising Star of the Year award from 5 Star Media for 2023!
Exhibiting at an iGaming conference and expo for the first time since launching in February, ReferOn welcomed clients and prospects at its stand and showcased the Rising Star of the Year award it won from 5 Star Media’s Starlet Awards.
David Harris, Tech Team Lead at ReferOn, commented: “SiGMA Malta Europe was a fantastic event for ReferOn. The event was not only valuable for the significant potential arising from the meetings held, but also because SiGMA fosters an environment where like-minded individuals can deeply understand the market and discuss all its aspects in an ideal setting. This can be in relation to the iGaming market’s weaknesses or areas for growth and it generates a continuous flow of ideas for improvement on all sides. ReferOn was no exception to this and this gave us plenty of food for thought to grow into 2024.”
ReferOn’s platform is focused on ease-of-use, speed and leveraging its state-of-the-art technology for the benefit of affiliates. By joining the platform, affiliates benefit from ReferOn’s brand new features such as Dynamic Reporting, user-friendly dashboards and Instant API Reports.
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